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What is myTarget?

Explore new customer opportunities with myTarget, VK's self-service advertising platform that dominates 96% of the Russian ad market. Improve your business results, enhance sales, increase web traffic, promote app downloads, or broaden your audience. To craft impactful ads for your desired demographic, it's essential to clearly define your ideal customer profile. You have the flexibility to create audiences based on numerous criteria, including geography, gender, age, interests, and income brackets. Choose the right advertising format to suit your goals. Make sure to include an enticing title, a strong call to action, and engaging visuals such as images or videos in your ad's design. After your advertisement is complete, launch it to draw in new clients or encourage loyalty from current ones. Setting up a targeted advertising campaign on myTarget is efficient and user-friendly, making it a great option for businesses. If your agency operates as a legal entity outside the Russian Federation, a physical contract isn't necessary; the agency representative can accept the offer, granting immediate access to all functionalities within the ad office. Engaging with myTarget could potentially unlock fresh avenues for business expansion and increased customer loyalty. Furthermore, by leveraging data-driven insights, you can continuously refine your advertising strategies for even better results.

What is TrueTargeting?

TrueTargeting, the audience segmentation platform offered by Infillion, empowers advertisers to reach cookieless demographics by utilizing distinctive or proprietary data sets. It features over 275 pre-defined segments that encompass interests, purchasing intentions, location visits, survey responses, and brand allegiance, while also offering tools for the formation of custom audiences. Advertisers have the ability to incorporate their existing customer information, such as CRM, CDP, email lists, loyalty programs, and point-of-sale data, to create customized segments and broaden their outreach within a span of 5 to 10 days. By harnessing XGraph for rapid scalability, TrueTargeting allows advertisers to connect with users across various devices, impacting more than 865 million individuals in the United States alone. The platform presents an array of audience types, including intent-based segments that capture recent visits indicative of in-market behavior, interest-based segments linked to visits in specific location categories over the past three to six months, predictive visit segments that estimate the likelihood of future visits within the next month, and survey-based segments that reflect category preferences derived from user responses. This multifaceted strategy not only aids advertisers in precisely targeting their desired audiences but also fosters deeper connections with potential customers. Ultimately, TrueTargeting stands out as a robust tool for those seeking to navigate the evolving landscape of digital advertising.

Media

Media

Integrations Supported

ASTRAD DSP
AdMobiSpy
VK

Integrations Supported

DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

myTarget

Company Location

Russia

Company Website

target.my.com

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/data/truetargeting/

Categories and Features

Categories and Features

Advertising

Not specified

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