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What is Nexoya?

Digital marketers can now delegate tedious operational tasks to Nexoya, allowing them to focus more on crucial areas like strategy, creativity, and team collaboration. Nexoya seamlessly integrates all your marketing tools and channels into a single platform, maximizing performance through the use of aggregated data. By leveraging advanced AI algorithms, it is possible to enhance monthly performance by up to 30% through optimal budget allocation for advertising efforts. Additionally, to further minimize operational burdens and free up time for strategic and tactical initiatives, the allocation of resources across various marketing channels can be completely automated, ensuring a more efficient workflow for your team. This automation not only streamlines processes but also empowers teams to innovate and collaborate more effectively.

What is Bonsai?

Bonsai functions as a cloud-based platform dedicated to marketing measurement and automation, providing brands with detailed insights into their marketing performance across multiple channels and allowing them to streamline their growth strategies. By employing advanced algorithms, Bonsai directs advertising platforms like Google and Meta to emphasize clicks that are more likely to result in significant business results rather than merely increasing click numbers, thereby prioritizing valuable interactions based on historical data. The platform also incorporates comprehensive audience analytics that automatically monitors customer journeys in both online and offline environments, enabling segmentation by recency, frequency, monetization (RFM), geography, technology, and user behavior without the need for extra tracking codes. For budget-conscious brands, Bonsai translates insights gained from its marketing mix modeling into actionable, profit-driven budgeting strategies, helping businesses identify areas with declining returns and optimize their expenditures across various channels. This comprehensive methodology not only empowers brands to make data-driven decisions but also enhances their ability to thrive and sustain growth in an increasingly competitive market landscape. By leveraging these innovative features, companies can better align their marketing efforts with their overarching business objectives.

Media

Media

Integrations Supported

Adobe Analytics
BL.INK
Bing
Facebook Ads
Google Pay
Google Search Console
LinkedIn
MailXpert
Mailchimp
Mailgun
MediaMath
Meta Ads
Outbrain
SAP Marketing Cloud
Semrush
YouTube

Integrations Supported

Google
Google Cloud CDN
Google Cloud Marketplace
Microsoft Advertising

API Availability

API Availability

Pricing Information

€ 600 per month
We offer "Starter" and "Premium" packages.
The prices depend on your package, your contract duration and your monthly ad spend.

Pricing Information

$1500 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Nexoya

Date Founded

2018

Company Location

Switzerland

Company Website

www.nexoya.com

Company Facts

Organization Name

Bonsai

Date Founded

2025

Company Location

USA

Company Website

www.bonsaidata.io/platform

Categories and Features

Advertising

Not specified

Campaign Management

Not specified

Channel Management

Campaign Management

Market Intelligence

Not specified

Marketing Analytics

Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Artificial Intelligence

Predictive Analytics

AI / Machine Learning
Modeling & Simulation

Categories and Features

Marketing Analytics

Not specified

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