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What is Nexoya?

Digital marketers can now delegate tedious operational tasks to Nexoya, allowing them to focus more on crucial areas like strategy, creativity, and team collaboration. Nexoya seamlessly integrates all your marketing tools and channels into a single platform, maximizing performance through the use of aggregated data. By leveraging advanced AI algorithms, it is possible to enhance monthly performance by up to 30% through optimal budget allocation for advertising efforts. Additionally, to further minimize operational burdens and free up time for strategic and tactical initiatives, the allocation of resources across various marketing channels can be completely automated, ensuring a more efficient workflow for your team. This automation not only streamlines processes but also empowers teams to innovate and collaborate more effectively.

What is Optivos?

Modern marketing teams distribute their budgets across a growing number of channels, including paid social, search, programmatic, affiliate, and traditional offline methods; however, they often lack a clear understanding of which specific channel is truly driving return on investment. This challenge arises from the fragmentation of data across multiple platforms, with spending and performance metrics often found in different dashboards, resulting in budgetary choices that rely more on gut feelings or past trends rather than on solid data. Heliosz.AI's leading platform, Optivos, addresses this challenge by integrating channel-specific spending and performance information into a unified interface. By employing marketing mix modeling and standardizing data, the platform allows for easy comparisons of metrics across various channels, turning this cohesive view into practical insights. Additionally, it identifies which channels are effectively generating ROI and provides strategic recommendations for reallocating budgets among channels, as well as highlighting the top-performing channel for future campaigns. This comprehensive approach not only aids marketers in making data-driven decisions but also enhances their overall marketing strategy significantly, fostering a more efficient allocation of resources across the board.

Media

Media

No images available

Integrations Supported

BL.INK
Criteo
Facebook Ads
Google Ads
Google Analytics
Google Display & Video 360
Google Pay
HubSpot CRM
Instagram
LinkedIn
MailXpert
Mailchimp
Mailgun
Outbrain
Pinterest
SAP Marketing Cloud
Semrush
Shopify
Taboola
TikTok

Integrations Supported

BL.INK
Criteo
Facebook Ads
Google Ads
Google Analytics
Google Display & Video 360
Google Pay
HubSpot CRM
Instagram
LinkedIn
MailXpert
Mailchimp
Mailgun
Outbrain
Pinterest
SAP Marketing Cloud
Semrush
Shopify
Taboola
TikTok

API Availability

Has API

API Availability

Has API

Pricing Information

€ 600 per month
We offer "Starter" and "Premium" packages.
The prices depend on your package, your contract duration and your monthly ad spend.
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nexoya

Date Founded

2018

Company Location

Switzerland

Company Website

www.nexoya.com

Company Facts

Organization Name

Heliosz.AI

Date Founded

2019

Company Location

United States

Company Website

www.heliosz.ai

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Channel Management

Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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