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What is Nexoya?

Digital marketers can now delegate tedious operational tasks to Nexoya, allowing them to focus more on crucial areas like strategy, creativity, and team collaboration. Nexoya seamlessly integrates all your marketing tools and channels into a single platform, maximizing performance through the use of aggregated data. By leveraging advanced AI algorithms, it is possible to enhance monthly performance by up to 30% through optimal budget allocation for advertising efforts. Additionally, to further minimize operational burdens and free up time for strategic and tactical initiatives, the allocation of resources across various marketing channels can be completely automated, ensuring a more efficient workflow for your team. This automation not only streamlines processes but also empowers teams to innovate and collaborate more effectively.

What is Product Metrics?

Product Metrics is a cutting-edge platform optimized with AI capabilities, specifically tailored for Google Shopping and Performance Max campaigns, targeting e-commerce brands and performance marketing teams that manage advertising efforts at the individual product level. In contrast to traditional shopping campaigns that typically allocate budgets at the campaign or ad group level, profitability is actually determined at the product level, which often leads advertisers to mistakenly invest large portions of their budgets in items that yield little to no return. Industry studies have shown that a notable 30–40% of spending in Shopping campaigns ends up on underperforming products, largely due to the lack of effective tools that assist advertisers in segmenting and prioritizing their offerings based on true performance metrics and overall business significance. At the heart of the platform's capabilities is the Labelizer, a sophisticated segmentation tool that works in harmony with Google Ads and first-party data sources. By leveraging AI-driven insights, it thoroughly evaluates each product and classifies them into one of five unique performance categories, which equips advertisers to make better-informed decisions about their budget distribution. This forward-thinking strategy not only boosts operational efficiency but also significantly enhances return on investment for e-commerce companies, ultimately leading to more sustainable growth in a competitive marketplace. Furthermore, embracing such innovative technologies positions brands to adapt rapidly to market changes and consumer demands.

Media

Media

No images available

Integrations Supported

App Store
Bing
Facebook Ads
Google Ads
Google Pay
Google Search Console
Google Shopping
HubSpot CRM
Mailgun
MediaMath
Meta Ads
Outbrain
Pinterest
Pipedrive
SAP Marketing Cloud
Semrush
Shopify
Taboola
TikTok
YouTube

Integrations Supported

App Store
Bing
Facebook Ads
Google Ads
Google Pay
Google Search Console
Google Shopping
HubSpot CRM
Mailgun
MediaMath
Meta Ads
Outbrain
Pinterest
Pipedrive
SAP Marketing Cloud
Semrush
Shopify
Taboola
TikTok
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

€ 600 per month
Free Trial Offered?
Free Version

Pricing Information

$10/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nexoya

Date Founded

2018

Company Location

Switzerland

Company Website

www.nexoya.com

Company Facts

Organization Name

Product Metrics

Date Founded

2021

Company Website

www.productmetrics.io

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Channel Management

Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

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