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What is okapi?

Okapi provides a comprehensive experiential marketing software solution that meticulously tracks every aspect of your marketing programs. This platform is crafted to streamline data gathering and reporting, allowing you to effectively evaluate your return on investment while managing your in-person marketing efforts through one integrated tool. The event program management software boasts real-time data collection and reporting features, ensuring smooth coordination and oversight of your marketing activities. By structuring data for easy reporting, Okapi enables you to evaluate the ROI of your programs, giving you the insights needed to make strategic decisions that improve future results. With a focus on what truly matters, you can accurately assess your experiential ROI and prioritize meaningful metrics. Additionally, Okapi includes functionalities for surveys, demographic analysis, and CRM contact management, which help build a deeper connection with your audience. This software ultimately not only simplifies your marketing workflows but also encourages ongoing enhancement of your strategies, fostering a culture of continuous improvement. As a result, businesses can adapt and innovate more effectively in response to their audience's needs.

What is Insocial?

Insocial offers a valuable platform for collecting customer feedback at different points in the customer journey, which helps businesses uncover actionable insights aimed at improving the overall customer experience. Customer Experience (CX) reflects the full spectrum of interactions between a business and its current or potential customers, with each engagement measured against the customer's expectations. When these expectations are not met, it can impede the growth of customer loyalty and put you at a competitive disadvantage over time. Therefore, gathering essential customer feedback at crucial stages is vital, as it allows you to transform these experiences into real-time data that can be communicated back to your team. Utilizing insights from customers enables immediate improvements to your online presence, enhancing your website, social media profiles, and boosting your visibility in Google search results through strategic SEO and SEA efforts. Furthermore, the process of ongoing feedback can spark innovative enhancements, establishing a positive feedback loop that benefits both the clientele and the organization. This cycle not only fosters customer satisfaction but also contributes to sustained business growth in an ever-evolving marketplace.

Media

Media

Integrations Supported

HubSpot Marketing Hub
KantanMT
Mantle Network
Microsoft Excel
Scroll
Tableau

Integrations Supported

Bullhorn
Coosto
Flow.ai
Saysimple
TOPdesk

API Availability

API Availability

Pricing Information

$99 per user per month
Free Trial Offered?

Pricing Information

$250 per month

Supported Platforms

SaaS
iPhone
iPad

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

okapi

Date Founded

2017

Company Location

United States

Company Website

www.okapihq.com

Company Facts

Organization Name

Insocial

Date Founded

2012

Company Location

Netherlands

Company Website

www.insocial.eu/en

Categories and Features

Event Marketing

Audience Segmentation
Campaign Management
Event Calendar
Landing Pages / Web Forms
Location-Based Marketing
Reporting/Analytics
Surveys & Feedback

Experience Management

Analytics
Dashboard
Feedback Management
Sentiment Analysis
Survey Management

Survey

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library

Categories and Features

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Multi-Channel Collection
Survey Management
Trend Analysis

Experience Management

Not specified

Review Management

Dashboard
Negative Feedback Management
Response Management
Review Notification
Review Request
Social Sharing

Survey

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

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