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What is okapi?

Okapi provides a comprehensive experiential marketing software solution that meticulously tracks every aspect of your marketing programs. This platform is crafted to streamline data gathering and reporting, allowing you to effectively evaluate your return on investment while managing your in-person marketing efforts through one integrated tool. The event program management software boasts real-time data collection and reporting features, ensuring smooth coordination and oversight of your marketing activities. By structuring data for easy reporting, Okapi enables you to evaluate the ROI of your programs, giving you the insights needed to make strategic decisions that improve future results. With a focus on what truly matters, you can accurately assess your experiential ROI and prioritize meaningful metrics. Additionally, Okapi includes functionalities for surveys, demographic analysis, and CRM contact management, which help build a deeper connection with your audience. This software ultimately not only simplifies your marketing workflows but also encourages ongoing enhancement of your strategies, fostering a culture of continuous improvement. As a result, businesses can adapt and innovate more effectively in response to their audience's needs.

What is Limelight?

Limelight provides an all-encompassing solution for experiential marketing, adeptly addressing the challenges associated with event management. Our integrated platform includes everything from participant registrations and lead generation to effective communication and in-depth reporting, allowing you to create impactful, data-driven experiences. Streamline the entirety of your experiential marketing process, starting from initial sign-ups to engagement after the event, all through one cohesive platform. Manage attendee registrations with ease, significantly improving the overall experience with a smooth and efficient process. Convert any event into a personalized consumer journey by utilizing automated follow-up messages that enhance engagement. Automatically capture and evaluate leads, removing the necessity for manual efforts while facilitating immediate tailored follow-ups. With our real-time reporting features, you can track essential metrics, empowering you to make informed strategic decisions for your events. Additionally, our platform enables you to assess the effectiveness of your experiential marketing campaigns, ensuring that you can consistently refine and enhance your strategies. Ultimately, by using Limelight, you can elevate your marketing efforts to create memorable experiences that resonate with your audience.

Media

Media

Integrations Supported

Tableau
DealerSocket
Eloqua
Google Analytics
HubSpot CRM
HubSpot Marketing Hub
KantanMT
Mailchimp
Mantle
Marketo
Microsoft Excel
Salesforce
Scroll
Ticketmaster
WordPress

Integrations Supported

Tableau
DealerSocket
Eloqua
Google Analytics
HubSpot CRM
HubSpot Marketing Hub
KantanMT
Mailchimp
Mantle
Marketo
Microsoft Excel
Salesforce
Scroll
Ticketmaster
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

$99 per user per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

okapi

Date Founded

2017

Company Location

United States

Company Website

www.okapihq.com

Company Facts

Organization Name

Limelight

Date Founded

2014

Company Location

Canada

Company Website

www.limelightplatform.com

Categories and Features

Event Marketing

Audience Segmentation
Campaign Management
Email Marketing
Event Calendar
Landing Pages / Web Forms
Location-Based Marketing
Reporting/Analytics
Social Media Promotion
Surveys & Feedback
Website Management

Experience Management

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Survey

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

Categories and Features

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Popular Alternatives

Popular Alternatives