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What is okapi?

Okapi provides a comprehensive experiential marketing software solution that meticulously tracks every aspect of your marketing programs. This platform is crafted to streamline data gathering and reporting, allowing you to effectively evaluate your return on investment while managing your in-person marketing efforts through one integrated tool. The event program management software boasts real-time data collection and reporting features, ensuring smooth coordination and oversight of your marketing activities. By structuring data for easy reporting, Okapi enables you to evaluate the ROI of your programs, giving you the insights needed to make strategic decisions that improve future results. With a focus on what truly matters, you can accurately assess your experiential ROI and prioritize meaningful metrics. Additionally, Okapi includes functionalities for surveys, demographic analysis, and CRM contact management, which help build a deeper connection with your audience. This software ultimately not only simplifies your marketing workflows but also encourages ongoing enhancement of your strategies, fostering a culture of continuous improvement. As a result, businesses can adapt and innovate more effectively in response to their audience's needs.

What is eshots?

In today's competitive landscape, tools that capture event marketing data and provide insights allow brands to assess their experiential performance and improve the return on investment from events. Eshots offers solutions that enable clients to target event attendees effectively, turning them into dedicated customers. By combining a skilled team of experiential marketing strategists with innovative data capture applications and analytical platforms, we deliver insights that are both actionable and impactful. These tools empower clients to enhance their event experiences, engage consumers more effectively, and measure the impact events have on their business outcomes. As Chief Marketing Officers increasingly take on Chief Technology Officer responsibilities, there is a heightened need for data-driven decision-making and accountability within marketing teams, especially in the realm of experiential marketing, to secure and boost future budgets. What was once considered just a cost is now recognized as a vital investment for organizations aiming to succeed. Our proficiency lies in helping leading brands effectively capture and convert consumer leads generated from their live experiential marketing efforts, ensuring quantifiable success. By harnessing data strategically, brands can build stronger connections with their audience and amplify the influence of their events. Ultimately, the integration of technology in marketing strategies will shape the future of brand-consumer relationships.

Media

Media

Integrations Supported

HubSpot Marketing Hub
KantanMT
Mantle Network
Microsoft Excel
Scroll
Tableau

Integrations Supported

API Availability

API Availability

Pricing Information

$99 per user per month
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS
iPhone
iPad

Supported Platforms

SaaS
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

okapi

Date Founded

2017

Company Location

United States

Company Website

www.okapihq.com

Company Facts

Organization Name

eshots

Date Founded

1998

Company Location

United States

Company Website

www.eshots.com

Categories and Features

Event Marketing

Audience Segmentation
Campaign Management
Event Calendar
Landing Pages / Web Forms
Location-Based Marketing
Reporting/Analytics
Surveys & Feedback

Experience Management

Analytics
Dashboard
Feedback Management
Sentiment Analysis
Survey Management

Survey

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library

Categories and Features

Audience Response

Data Analysis Tools
Gamification

Event Management

Attendee Management
Gamification
Surveys & Feedback

Event Marketing

Audience Segmentation
Campaign Management
Email Marketing
Event Calendar
Landing Pages / Web Forms
Location-Based Marketing
Reporting/Analytics
Surveys & Feedback
Website Management

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation

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