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What is onalytica?

Established in 2009 with the support of Bebo creators Michael and Paul Birch, Onalytica is a distinguished platform specializing in influencer marketing that links brands with relevant influencer communities. The platform not only facilitates connections but also aids in the organization and expansion of influencer initiatives on a global scale. As influencer marketing remains an emerging field, both brands and influencers are navigating the complexities of collaboration in an unregulated space. To help clients succeed in their influencer marketing endeavors, Onalytica provides a comprehensive suite of software solutions, expert services, and strategic consultancy. This multifaceted approach ensures that businesses can effectively engage with influencers and maximize their marketing impact.

What is ACTIVATE?

Define a clear scope of work and apply specific filters like engagement rates and audience demographics to align your partnerships with suitable communities. Identify leading creators from submitted applications, browse through our diverse marketplace, or utilize curated lists meticulously prepared by our team. With our powerful Influencer Relationship Management (IRM) tool, you can efficiently cultivate and oversee long-lasting relationships with influencers. Analyze detailed campaign metrics to identify which influencers and content deserve additional investment and promotion. The IRM system allows you to build and track thousands of influencer connections from one centralized platform. You can record tailored information for each influencer, making future searches and filtering more efficient. Recognize your top performers and capitalize on our automation features to re-engage them on a broader scale. Furthermore, you can administer surveys within your influencer network or the wider ACTIVATE community, asking specific questions to gather valuable insights. This collected information can be integrated into your IRM, helping to shape future collaboration prospects and sparking innovative creative ideas. By adopting this method, you significantly improve your capacity to make well-informed choices and cultivate thriving partnerships, ultimately leading to greater success. Additionally, leveraging these insights can help refine your overall influencer strategy for even better outcomes.

Media

Media

Integrations Supported

Facebook
Instagram
LinkedIn
Pinterest
X (Twitter)

Integrations Supported

Facebook
Instagram
LinkedIn
Pinterest
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Get in touch
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oalytica

Date Founded

2009

Company Location

United Kingdom

Company Website

www.onalytica.com

Company Facts

Organization Name

ACTIVATE

Company Location

United States

Company Website

try.activate.social/

Categories and Features

Advocacy

Advocate Management
Campaign Management
Customer Advocacy
Event Triggered Actions
Forms Management
Legislation Tracking
Petition Management
Political Advocacy
Rewards Program
Social Engagement

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Public Relations

Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

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