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What is onalytica?

Established in 2009 with the support of Bebo creators Michael and Paul Birch, Onalytica is a distinguished platform specializing in influencer marketing that links brands with relevant influencer communities. The platform not only facilitates connections but also aids in the organization and expansion of influencer initiatives on a global scale. As influencer marketing remains an emerging field, both brands and influencers are navigating the complexities of collaboration in an unregulated space. To help clients succeed in their influencer marketing endeavors, Onalytica provides a comprehensive suite of software solutions, expert services, and strategic consultancy. This multifaceted approach ensures that businesses can effectively engage with influencers and maximize their marketing impact.

What is Pixlee TurnTo?

Pixlee TurnTo empowers marketers and ecommerce professionals to seamlessly incorporate user-generated content (UGC) and influencer marketing alongside text-based community contributions like Ratings & Reviews, Checkout Comments, and Community Q&A, all without needing extra technical expertise. Our distinctive method prioritizes the customer in marketing strategies, highlighting content that has been shown to enhance revenue, improve brand loyalty, and increase engagement. With the intuitive platform offered by Pixlee TurnTo, brands can easily discover, curate, publish, and optimize content sourced from their community, including customers, influencers, and employees. This content can then be disseminated across key marketing channels such as ecommerce websites, email campaigns, and physical store displays. By merging UGC and influencer content with shoppable features throughout the customer journey, brands that utilize Pixlee TurnTo are positioned to gain even greater benefits from their social, community, and ecommerce initiatives, ultimately leading to a more cohesive marketing strategy.

Media

Media

Integrations Supported

Facebook
Instagram
LinkedIn
X (Twitter)

Integrations Supported

Attentive
Emarsys
Klaviyo
Magento
Movable Ink
Salesforce
Shopify

API Availability

API Availability

Pricing Information

Get in touch

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Oalytica

Date Founded

2009

Company Location

United Kingdom

Company Website

www.onalytica.com

Company Facts

Organization Name

Pixlee TurnTo

Date Founded

2012

Company Location

United States

Company Website

www.pixlee.com

Categories and Features

Advocacy

Advocate Management
Campaign Management
Customer Advocacy
Event Triggered Actions
Political Advocacy
Social Engagement

Campaign Management

Channel Management
Contact Database
Event Triggered Actions
Lead Management
Multi-Campaign

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Social Media Monitoring

Lead Generation

Contact Discovery
Contact Import/Export
Lead Scoring
Lead Segmentation
Pipeline Management

Marketing Analytics

Campaign Management
Dashboard
Performance Metrics
Social Media Metrics

Public Relations

Campaign Management
Contact Management
Digital Asset Management
Press Monitoring

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Categories and Features

Content Marketing

Brand Management
Campaign Management
Conversion Tracking
Multi-Channel Publishing
Publish Scheduling
Social Media Management
Video Management

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
ROI Tracking
Social Media Monitoring

Product Review

Not specified

Reputation Management

Campaign Management
Response Management
Review Generation
Review Monitoring
Social Media Metrics
Social Media Monitoring

Review Management

Campaign Management
Dashboard
Negative Feedback Management
Response Management
Review Monitoring
Review Notification
Review Request
Social Sharing

Shoppable Video

Not specified

Social Commerce

Not specified

Social Media Marketing

Analytics
Automated Publishing
Content Management
Conversion Tracking
Keyword Filtering
Post Scheduling

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