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What is optilyz?
Elevate your direct mail initiatives as a leading marketer by leveraging our software to effortlessly integrate letters, postcards, and additional materials into your multi-channel marketing approach. Shift away from broad, generic mailings and develop targeted, high-yield campaigns that boost customer interaction. By merging direct mail with your all-encompassing marketing system, you can construct cohesive customer experiences. Become part of a growing number of Europe's largest businesses that benefit from our powerful scalability, flexibility, and security capabilities. Link optilyz to your current Marketing Automation framework to simplify the oversight of all your marketing avenues from one central hub. Our intuitive dashboard allows you to efficiently prepare your mailings for optimal distribution across Europe. Tailor your physical mail just as you would your digital content, ensuring you maximize the effectiveness of your data. Harness insights from customer behavior to design personalized mailings and set ideal triggers for various situations, guaranteeing the highest performance and outcomes. By adopting this forward-thinking strategy, you can revolutionize the way your company engages with clients, ultimately resulting in enhanced satisfaction and increased loyalty, which are vital for long-term success. This innovative method not only transforms interactions but also positions your brand as a responsive and customer-centric leader in the market.
What is Fiery Variable Data Printing?
Fiery® technology provides top-notch variable data printing capabilities that effortlessly fit into any existing workflow. Its flexible and scalable solutions allow for the creation and implementation of personalized direct mail and other marketing strategies, bolstering both your product offerings and revenue potential, irrespective of your familiarity with VDP. The swift and adaptable VDP functionalities enhance the profitability of your digital printing equipment significantly. Whether you're managing a simple direct mail postcard or an intricate cross-media campaign, Fiery® technology ensures that your variable data projects are executed with precision and efficiency, meeting customer demands and tight timelines. Moreover, you can choose the VDP authoring software and programming language that best suit your operational needs, allowing for a customized approach to your printing tasks. This level of flexibility not only streamlines processes but also empowers businesses to maintain a competitive edge in an ever-evolving market landscape. Consequently, adopting Fiery® technology can lead to improved customer satisfaction and increased business growth.
Integrations Supported
Apteco Orbit
Bloomreach
CrossEngage
Emarsys
Mapp Marketing Cloud
Salesforce
Viesus
Integrations Supported
Apteco Orbit
Bloomreach
CrossEngage
Emarsys
Mapp Marketing Cloud
Salesforce
Viesus
API Availability
Has API
API Availability
Has API
Pricing Information
$950 per month
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
optilyz
Date Founded
2015
Company Location
Germany
Company Website
www.optilyz.com
Company Facts
Organization Name
EFI
Date Founded
1989
Company Location
United States
Company Website
www.efi.com/products/fiery-servers-and-software/fiery-workflow-suite/fiery-variable-data-printing-solutions/overview/
Categories and Features
Direct Mail Automation
A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts
