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What is optilyz?

Elevate your direct mail initiatives as a leading marketer by leveraging our software to effortlessly integrate letters, postcards, and additional materials into your multi-channel marketing approach. Shift away from broad, generic mailings and develop targeted, high-yield campaigns that boost customer interaction. By merging direct mail with your all-encompassing marketing system, you can construct cohesive customer experiences. Become part of a growing number of Europe's largest businesses that benefit from our powerful scalability, flexibility, and security capabilities. Link optilyz to your current Marketing Automation framework to simplify the oversight of all your marketing avenues from one central hub. Our intuitive dashboard allows you to efficiently prepare your mailings for optimal distribution across Europe. Tailor your physical mail just as you would your digital content, ensuring you maximize the effectiveness of your data. Harness insights from customer behavior to design personalized mailings and set ideal triggers for various situations, guaranteeing the highest performance and outcomes. By adopting this forward-thinking strategy, you can revolutionize the way your company engages with clients, ultimately resulting in enhanced satisfaction and increased loyalty, which are vital for long-term success. This innovative method not only transforms interactions but also positions your brand as a responsive and customer-centric leader in the market.

What is Lob?

Lob stands out as the sole direct mail automation platform designed for the modern digital landscape. This innovative platform streamlines the entire direct mail execution process for businesses of all sizes, encompassing everything from design and printing to postage, delivery, and sustainability, all while providing comprehensive analytics and campaign attribution. More than 11,000 companies rely on Lob to elevate their direct mail efforts into a more intelligent and effective communication strategy. With Lob, enterprises can seamlessly integrate traditional mail into their digital marketing initiatives, ensuring that they stay competitive in an increasingly digital world.

Media

Media

Integrations Supported

CrossEngage
Emarsys
Insider One
Mapp Marketing Cloud

Integrations Supported

CrossEngage
BoomTown
Cognito Forms
Easyflow
Egnyte
Integrately
Invoiced
Iterable
Juniper Square
Onport
OpenTransact
Ortto
SalesRabbit
Stackreaction
Virtuous
Wufoo

API Availability

API Availability

Pricing Information

$950 per month

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

optilyz

Date Founded

2015

Company Location

Germany

Company Website

www.optilyz.com

Company Facts

Organization Name

Lob

Date Founded

2013

Company Location

United States

Company Website

lob.com

Categories and Features

Direct Mail Automation

A/B Testing
Campaign Management
Data Import/Export
Event Triggered Mailings
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration

Categories and Features

Address Verification

Not specified

Direct Mail Automation

Analytics/Reporting
Campaign Management
Delivery Tracking
Design Management
Event Triggered Mailings
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Shipment Tracking

Alerts/Notifications
For eCommerce

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