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What is optilyz?
Elevate your direct mail initiatives as a leading marketer by leveraging our software to effortlessly integrate letters, postcards, and additional materials into your multi-channel marketing approach. Shift away from broad, generic mailings and develop targeted, high-yield campaigns that boost customer interaction. By merging direct mail with your all-encompassing marketing system, you can construct cohesive customer experiences. Become part of a growing number of Europe's largest businesses that benefit from our powerful scalability, flexibility, and security capabilities. Link optilyz to your current Marketing Automation framework to simplify the oversight of all your marketing avenues from one central hub. Our intuitive dashboard allows you to efficiently prepare your mailings for optimal distribution across Europe. Tailor your physical mail just as you would your digital content, ensuring you maximize the effectiveness of your data. Harness insights from customer behavior to design personalized mailings and set ideal triggers for various situations, guaranteeing the highest performance and outcomes. By adopting this forward-thinking strategy, you can revolutionize the way your company engages with clients, ultimately resulting in enhanced satisfaction and increased loyalty, which are vital for long-term success. This innovative method not only transforms interactions but also positions your brand as a responsive and customer-centric leader in the market.
What is Postry?
Postry is an innovative online platform tailored for the management and prospecting of direct-mail campaigns, specifically aimed at tradespeople, solar installers, real estate agents, recruiters, and B2B service providers. This tool effectively identifies homes, properties, employers, and businesses based on triggers set by users, allowing them to assess potential leads, create personalized letters, and approve each mailing before it is printed and sent. Each letter is equipped with a unique QR code that leads recipients to a customized landing page, enhancing the outreach experience. The platform tracks scans, visits, and inquiries, giving teams the ability to link responses back to their mailings and plan follow-ups accordingly; additionally, the Profi plan includes CRM features and automation options. Users can evaluate the effectiveness of their campaigns by both campaign type and geographic location, while higher-tier plans provide access to more search areas, additional landing pages, and collaborative tools for teams; the Enterprise tier even comes with an API for deeper integration capabilities. By unifying prospect research, printed communications, response tracking, and follow-up management, Postry simplifies the entire workflow for its users. In doing so, Postry ultimately empowers organizations to refine their outreach tactics and foster better connections with potential customers, significantly enhancing their overall marketing effectiveness. This comprehensive approach not only boosts engagement but also streamlines the path from initial contact to successful conversion.
Integrations Supported
Apteco Orbit
Bloomreach
CrossEngage
Emarsys
Insider One
Mapp Marketing Cloud
Salesforce
Integrations Supported
API Availability
API Availability
Has API
Pricing Information
$950 per month
Pricing Information
€349/month
The Start plan is €349 net per month and includes 100 letters per month and one active search area. Additional letters cost €3.70 for trades and real estate or €3.20 for business and recruiting. Printing and postage are included. Prices exclude VAT under the stated reverse-charge conditions. Monthly plans can be canceled without notice. CRM and automation features are available on the Profi plan and higher tiers.
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Not specified
Company Facts
Organization Name
optilyz
Date Founded
2015
Company Location
Germany
Company Website
www.optilyz.com
Company Facts
Organization Name
MS Strategic Advisory
Date Founded
2026
Company Location
Bulgaria
Company Website
postry.de
Categories and Features
Direct Mail Automation
A/B Testing
Campaign Management
Data Import/Export
Event Triggered Mailings
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Categories and Features
Direct Mail Automation
Not specified