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What is optilyz?

Elevate your direct mail initiatives as a leading marketer by leveraging our software to effortlessly integrate letters, postcards, and additional materials into your multi-channel marketing approach. Shift away from broad, generic mailings and develop targeted, high-yield campaigns that boost customer interaction. By merging direct mail with your all-encompassing marketing system, you can construct cohesive customer experiences. Become part of a growing number of Europe's largest businesses that benefit from our powerful scalability, flexibility, and security capabilities. Link optilyz to your current Marketing Automation framework to simplify the oversight of all your marketing avenues from one central hub. Our intuitive dashboard allows you to efficiently prepare your mailings for optimal distribution across Europe. Tailor your physical mail just as you would your digital content, ensuring you maximize the effectiveness of your data. Harness insights from customer behavior to design personalized mailings and set ideal triggers for various situations, guaranteeing the highest performance and outcomes. By adopting this forward-thinking strategy, you can revolutionize the way your company engages with clients, ultimately resulting in enhanced satisfaction and increased loyalty, which are vital for long-term success. This innovative method not only transforms interactions but also positions your brand as a responsive and customer-centric leader in the market.

What is Suttle-Straus?

Designers crave the freedom to explore innovative projects, yet require a more efficient method for modifying current marketing assets to suit various audiences. We have partnered with leading brands such as Steelcase, Sherwin Williams, and La-Z-Boy to alleviate the strain on their design teams by developing tailored brand portals. Our process involves transforming your artwork into user-friendly online templates, allowing your network to independently generate their own marketing materials. You maintain control by reviewing and approving final outputs before they proceed to download or print. Additionally, our brand portals can seamlessly integrate with Suttle-Straus' commercial printing and mailing systems. This enables end users to conveniently order marketing materials, request signage, and initiate direct mail campaigns directed at their local markets, all while utilizing pre-approved corporate templates, thus streamlining the entire marketing process.

Media

Media

Integrations Supported

Apteco Orbit
Bloomreach
CrossEngage
Emarsys
Insider One
Mapp Marketing Cloud
Salesforce

Integrations Supported

API Availability

API Availability

Pricing Information

$950 per month

Pricing Information

One-time implementation fee. Yearly subscription pricing based on number of users/locations.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

optilyz

Date Founded

2015

Company Location

Germany

Company Website

www.optilyz.com

Company Facts

Organization Name

Suttle-Straus

Date Founded

1910

Company Location

United States

Company Website

www.suttle-straus.com

Categories and Features

Direct Mail Automation

A/B Testing
Campaign Management
Data Import/Export
Event Triggered Mailings
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution

Channel Marketing

Campaign Management
Content Management & Sharing
Multiple Channel Configurations

Digital Asset Management

Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Reporting/Analytics
Version Control
Workflow Management

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration

MRM

Analytics / ROI Tracking
Approval Workflow
Brand Management
Content Management
Digital Asset Management

Web to Print

Approval Workflow
Customizable Templates
Multi-Store
Order Management
Product Configurator
Quotes / Estimates
Templates

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