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What is ownerIQ CoEX?

CoEx stands out as an innovative and award-winning software solution designed specifically for retailers and brands to effectively navigate their first and second party data strategies. By integrating four key solutions frequently utilized by digital marketers into a single platform, CoEx offers users the ability to manage a variety of data assets such as website interactions, mobile applications, CRM, and POS systems, all while ensuring that data is standardized under a cohesive taxonomy to boost our data marketplace. Our cost-effective model, combined with a robust feature set, allows clients to build and maintain tailored audience segments with lower management costs. This efficient economic structure enables clients to invest a larger share of their marketing budget into actual advertising, rather than spending it on data management and ingestion. Furthermore, by achieving superior data match rates, we assist clients in preventing the data loss that often results from poor platform compatibility, which allows them to retain their entire audience and maximize marketing potential. In addition, our platform grants access to invaluable data from retailers and brands, which aids in crafting segments that consist of qualified shoppers, thus improving targeting precision. By adopting this holistic approach, CoEx establishes itself as an indispensable asset for any organization aiming to enhance its data-driven marketing strategies, leading to more impactful campaigns and stronger customer relationships. Ultimately, our commitment to innovation and efficiency makes CoEx a leader in the evolving landscape of data management solutions.

What is SpotX?

SpotX offers a unified platform that brings together television, Over-the-Top (OTT), and digital video advertising to maximize efficiency in the complex video ad landscape. This all-encompassing video ad serving solution is crafted to help publishers optimize their workflows while enhancing their profitability. By consolidating multiple demand sources, SpotX enables users to increase revenue through a seamless interface. The platform automates the sales process for video inventory, ensuring total transparency and safeguarding brand integrity across various devices. It allows for the utilization of unique first- and third-party audience data within a secure environment, thus augmenting the value of your inventory. Collaborating with SpotX’s Customer Success Team permits the customization of your video strategy in alignment with your unique key performance indicators (KPIs). Additionally, the platform's connections on the buy-side help refine inventory offerings, striving for the best fill rates and yield. With access to premium supply from SpotX Managed Services Team or programmatic demand-side partners, users can confidently make purchasing decisions backed by insights and assistance from a dedicated Account Team. Furthermore, the platform’s flexibility in adapting to market fluctuations guarantees that your advertising approach stays effective and pertinent as trends evolve, ensuring long-term success. As a result, SpotX empowers businesses to stay ahead in the dynamic advertising landscape.

Media

Media

Integrations Supported

DV Publisher Suite

Integrations Supported

DV Publisher Suite
Acxiom Real Identity
Amagi
Amazon Transparent Ad Marketplace (TAM)
Boostr
Campaign Manager+
FreeWheel Beeswax
JamLoop
Kochava
MINT
broadpeak.io

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Inmar

Date Founded

1980

Company Location

United States

Company Website

www.owneriq.com/platform-coex

Company Facts

Organization Name

SpotX

Date Founded

2007

Company Location

United States

Company Website

www.spotx.tv/

Categories and Features

Data Management

Not specified

Display Advertising

Not specified

Categories and Features

Ad Server

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

OTT

Not specified

Video Advertising

Not specified

Video Marketing

Not specified

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