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What is tasteck?

Numerous businesses allocate funds for advertising every month, often without fully grasping which platforms generate favorable returns. While they may monitor customer foot traffic, they typically overlook a detailed examination of their clients' spending behavior. Tasteck was founded by professionals with industry experience rather than by a typical software company. After spending 16 years in venue management, we transitioned from that arena, successfully elevating our annual revenue from 200 million to 1.2 billion yen. This impressive growth was achieved not through aggressive sales strategies but by carefully analyzing the financial impact of each advertising channel and discontinuing those that did not provide value. Tasteck distills this effective approach into a holistic product. Central to its design is an in-depth analysis of both customers and advertising channels, concentrating on the lifetime value of each source of acquisition, as well as trends in repeat purchases and customer loss. By linking each booking to its respective channel, Tasteck empowers users to determine the ideal monthly budget that each channel can support, leading to more efficient advertising expenditures. This method enhances profitability while also offering critical insights for future marketing initiatives, ultimately ensuring that businesses can continually refine their strategies for success.

What is ChannelMix?

ChannelMix offers a comprehensive perspective on marketing effectiveness by integrating analysis from all your media, marketing, and sales information. Whether your campaign is minimal or highly intricate, no effort is overlooked. Access to data for your entire sales and marketing teams is made easy through various methods such as API, file transfers, or email. Each package includes a specialized data warehouse capable of accommodating up to 100GB of information. To gain a full understanding of marketing outcomes, ensure that similar fields are aligned across different data sources and channels. ChannelMix employs multi-channel attribution models to enhance media planning and forecasting. For immediate access to analytical data, simply connect to your ChannelMix data warehouse. Additionally, your analytics solution is supported by a dedicated team focused on fostering your company's growth and success. They will also provide tracking strategies and conduct audits, offering tailored recommendations to ensure your tracking aligns seamlessly with your reporting objectives. This commitment to alignment enhances the overall effectiveness of your marketing strategies.

Media

No images available

Media

Integrations Supported

Integrations Supported

Adobe Analytics
Adobe Marketo Engage
Amazon S3
Box
Brandwatch
Campaign Monitor
Facebook
Flashtalking
Google Analytics
Google Data Studio
HubSpot Customer Platform
Kochava
LinkedIn
Mailchimp
Optimizely One
SQL Server
Skai
emfluence Marketing Platform

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$25,000 per year

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac
Chromebook
Linux

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

EST FORT Inc.

Company Location

Japan

Company Website

tasteck.tech/en

Company Facts

Organization Name

ChannelMix

Date Founded

2007

Company Location

United States

Company Website

channelmix.com

Categories and Features

Marketing Analytics

Not specified

Categories and Features

Marketing Analytics

Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Web Analytics

Conversion Tracking
Form Analytics
Goal Tracking
Time on Site Tracking
User Interaction Tracking

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