What is tasteck?

Numerous businesses allocate funds for advertising every month, often without fully grasping which platforms generate favorable returns. While they may monitor customer foot traffic, they typically overlook a detailed examination of their clients' spending behavior.

Tasteck was founded by professionals with industry experience rather than by a typical software company. After spending 16 years in venue management, we transitioned from that arena, successfully elevating our annual revenue from 200 million to 1.2 billion yen. This impressive growth was achieved not through aggressive sales strategies but by carefully analyzing the financial impact of each advertising channel and discontinuing those that did not provide value.

Tasteck distills this effective approach into a holistic product. Central to its design is an in-depth analysis of both customers and advertising channels, concentrating on the lifetime value of each source of acquisition, as well as trends in repeat purchases and customer loss. By linking each booking to its respective channel, Tasteck empowers users to determine the ideal monthly budget that each channel can support, leading to more efficient advertising expenditures. This method enhances profitability while also offering critical insights for future marketing initiatives, ultimately ensuring that businesses can continually refine their strategies for success.

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Company Facts

Company Name:
EST FORT Inc.
Company Location:
Japan
Company Website:
tasteck.tech/en

Product Details

Deployment
SaaS

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English
Japanese

tasteck Categories and Features

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics