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What is tasteck?

Numerous businesses allocate funds for advertising every month, often without fully grasping which platforms generate favorable returns. While they may monitor customer foot traffic, they typically overlook a detailed examination of their clients' spending behavior. Tasteck was founded by professionals with industry experience rather than by a typical software company. After spending 16 years in venue management, we transitioned from that arena, successfully elevating our annual revenue from 200 million to 1.2 billion yen. This impressive growth was achieved not through aggressive sales strategies but by carefully analyzing the financial impact of each advertising channel and discontinuing those that did not provide value. Tasteck distills this effective approach into a holistic product. Central to its design is an in-depth analysis of both customers and advertising channels, concentrating on the lifetime value of each source of acquisition, as well as trends in repeat purchases and customer loss. By linking each booking to its respective channel, Tasteck empowers users to determine the ideal monthly budget that each channel can support, leading to more efficient advertising expenditures. This method enhances profitability while also offering critical insights for future marketing initiatives, ultimately ensuring that businesses can continually refine their strategies for success.

What is TC Analytics?

TC Analytics acts as an essential tool for retail professionals, providing them with the ability to visualize real-time information collected from our people counting sensors that monitor customer interactions at the sales counter. This platform aids in tracking crucial management KPIs, enabling you to make informed choices that optimize resource distribution and boost your business’s profitability. Utilizing state-of-the-art technology, TC Analytics employs VECTOR 4D sensors that achieve a remarkable 99.5% accuracy in individual counts, a testament to 15 years of industry expertise and high client satisfaction across more than 7,000 retail sites. Moreover, this advanced tool allows for customer segmentation by gender and age, helping businesses identify which areas attract the most interest through the analysis of consumer behavior at the point of sale. As a result, retailers can adjust their strategies more effectively to address the varied needs of their clientele, ultimately leading to improved customer experiences and increased sales. With these comprehensive insights, businesses are better equipped to remain competitive in a rapidly evolving retail landscape.

Media

No images available

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$65 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Webinars
Online Training

Company Facts

Organization Name

EST FORT Inc.

Company Location

Japan

Company Website

tasteck.tech/en

Company Facts

Organization Name

TC Group Solutions

Date Founded

2007

Company Location

France

Company Website

www.tcgroupsolutions.com

Categories and Features

Marketing Analytics

Not specified

Categories and Features

Data Analysis

Data Discovery
Data Visualization
Predictive Analytics

Marketing Analytics

Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking

Qualitative Data Analysis

Data Visualization
Qualitative Comparative Analysis
Quantitative Content Analysis
Statistical Analysis

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