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What is tasteck?

Numerous businesses allocate funds for advertising every month, often without fully grasping which platforms generate favorable returns. While they may monitor customer foot traffic, they typically overlook a detailed examination of their clients' spending behavior. Tasteck was founded by professionals with industry experience rather than by a typical software company. After spending 16 years in venue management, we transitioned from that arena, successfully elevating our annual revenue from 200 million to 1.2 billion yen. This impressive growth was achieved not through aggressive sales strategies but by carefully analyzing the financial impact of each advertising channel and discontinuing those that did not provide value. Tasteck distills this effective approach into a holistic product. Central to its design is an in-depth analysis of both customers and advertising channels, concentrating on the lifetime value of each source of acquisition, as well as trends in repeat purchases and customer loss. By linking each booking to its respective channel, Tasteck empowers users to determine the ideal monthly budget that each channel can support, leading to more efficient advertising expenditures. This method enhances profitability while also offering critical insights for future marketing initiatives, ultimately ensuring that businesses can continually refine their strategies for success.

What is TC Analytics?

TC Analytics acts as an essential tool for retail professionals, providing them with the ability to visualize real-time information collected from our people counting sensors that monitor customer interactions at the sales counter. This platform aids in tracking crucial management KPIs, enabling you to make informed choices that optimize resource distribution and boost your business’s profitability. Utilizing state-of-the-art technology, TC Analytics employs VECTOR 4D sensors that achieve a remarkable 99.5% accuracy in individual counts, a testament to 15 years of industry expertise and high client satisfaction across more than 7,000 retail sites. Moreover, this advanced tool allows for customer segmentation by gender and age, helping businesses identify which areas attract the most interest through the analysis of consumer behavior at the point of sale. As a result, retailers can adjust their strategies more effectively to address the varied needs of their clientele, ultimately leading to improved customer experiences and increased sales. With these comprehensive insights, businesses are better equipped to remain competitive in a rapidly evolving retail landscape.

Media

No images available

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

$65 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

EST FORT Inc.

Company Location

Japan

Company Website

tasteck.tech/en

Company Facts

Organization Name

TC Group Solutions

Date Founded

2007

Company Location

France

Company Website

www.tcgroupsolutions.com

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Categories and Features

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Qualitative Data Analysis

Annotations
Collaboration
Data Visualization
Media Analytics
Mixed Methods Research
Multi-Language
Qualitative Comparative Analysis
Quantitative Content Analysis
Sentiment Analysis
Statistical Analysis
Text Analytics
User Research Analysis

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