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What is tasteck?

Numerous businesses allocate funds for advertising every month, often without fully grasping which platforms generate favorable returns. While they may monitor customer foot traffic, they typically overlook a detailed examination of their clients' spending behavior. Tasteck was founded by professionals with industry experience rather than by a typical software company. After spending 16 years in venue management, we transitioned from that arena, successfully elevating our annual revenue from 200 million to 1.2 billion yen. This impressive growth was achieved not through aggressive sales strategies but by carefully analyzing the financial impact of each advertising channel and discontinuing those that did not provide value. Tasteck distills this effective approach into a holistic product. Central to its design is an in-depth analysis of both customers and advertising channels, concentrating on the lifetime value of each source of acquisition, as well as trends in repeat purchases and customer loss. By linking each booking to its respective channel, Tasteck empowers users to determine the ideal monthly budget that each channel can support, leading to more efficient advertising expenditures. This method enhances profitability while also offering critical insights for future marketing initiatives, ultimately ensuring that businesses can continually refine their strategies for success.

What is Painapo?

Painapo is a powerful ad analytics solution designed to help restaurants track the true impact of their marketing campaigns. By integrating directly with reservation systems like SevenRooms, Painapo identifies which guests came from ads, how much they spent, whether they returned, and even what items they ordered. This tool replaces traditional, unreliable pixel-based tracking by using server-side tracking that operates independently of cookies, resulting in more accurate and actionable data. Painapo ensures ultra-precise targeting by excluding existing customers from new campaigns, automatically optimizing both audience reach and budget for maximum ROI. Restaurants can now move beyond tracking clicks and instead focus on tracking covers, gaining a deeper understanding of their marketing's real-world impact. With continuous optimization, Painapo helps businesses fine-tune their strategies and improve customer acquisition and retention. This shift in approach allows restaurants to drive revenue more effectively, ensuring that every marketing dollar counts.

Media

No images available

Media

Integrations Supported

Integrations Supported

Eat App
Facebook Ads
Google Ads
Instagram Ads
Meta Ads
Meta Ads Manager
OpenTable
Pinterest Ads
Quandoo
Resy OS
Servme
SevenRooms
TableCheck
TheFork
TikTok Ads
Tock
X Ads (Twitter Ads)
Zenchef

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$99/month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

EST FORT Inc.

Company Location

Japan

Company Website

tasteck.tech/en

Company Facts

Organization Name

Painapo

Date Founded

2024

Company Location

France

Company Website

painapo.io

Categories and Features

Marketing Analytics

Not specified

Categories and Features

Marketing Analytics

Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics

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