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What is tasteck?

Numerous businesses allocate funds for advertising every month, often without fully grasping which platforms generate favorable returns. While they may monitor customer foot traffic, they typically overlook a detailed examination of their clients' spending behavior. Tasteck was founded by professionals with industry experience rather than by a typical software company. After spending 16 years in venue management, we transitioned from that arena, successfully elevating our annual revenue from 200 million to 1.2 billion yen. This impressive growth was achieved not through aggressive sales strategies but by carefully analyzing the financial impact of each advertising channel and discontinuing those that did not provide value. Tasteck distills this effective approach into a holistic product. Central to its design is an in-depth analysis of both customers and advertising channels, concentrating on the lifetime value of each source of acquisition, as well as trends in repeat purchases and customer loss. By linking each booking to its respective channel, Tasteck empowers users to determine the ideal monthly budget that each channel can support, leading to more efficient advertising expenditures. This method enhances profitability while also offering critical insights for future marketing initiatives, ultimately ensuring that businesses can continually refine their strategies for success.

What is RetailFlux?

RetailFlux’s people counting software provides not only a cost-effective option but also features sophisticated analytical tools that stand out in the market. Utilizing our unique Artificial Intelligence technology, FluxVision, RetailFlux delivers outstanding data accuracy while ensuring minimal implementation expenses thanks to its AI-driven approach. By leveraging standard CCTV cameras, our cutting-edge AI software transforms them into highly accurate and versatile counting instruments. RetailFlux’s people counters also offer distinctive capabilities such as staff exclusion and detailed metrics on occupancy and shopping duration. In the current retail environment, tracking foot traffic and conversion rates has become essential for successful management of physical locations. Analyzing visitor counts in conjunction with sales figures provides crucial insights into the conversion rate, a key performance indicator that helps evaluate store effectiveness and foster business growth. By grasping these vital metrics, retailers can make data-driven decisions that not only elevate the customer experience but also boost overall profitability. Ultimately, the integration of advanced analytics into retail operations empowers businesses to adapt and thrive in a competitive landscape.

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Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

EST FORT Inc.

Company Location

Japan

Company Website

tasteck.tech/en

Company Facts

Organization Name

RetailFlux

Date Founded

2015

Company Location

Norway

Company Website

www.retailflux.com

Categories and Features

Marketing Analytics

Not specified

Categories and Features

Foot Traffic Data

Not specified

Marketing Analytics

Customer Journey Mapping
Predictive Analytics
ROI Tracking

People Counting

Not specified

Retail Analytics

Not specified

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