Ratings and Reviews 3 Ratings
Ratings and Reviews 0 Ratings
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What is uDSP?
uDSP is an innovative Adtech Platform that leverages machine learning to enhance advertising strategies. Our platform assists brands and agencies in the planning, execution, and optimization of effective advertising campaigns through sophisticated machine learning algorithms and precise targeting capabilities.
KEY FEATURES:
● Diverse promotional channels.
● Unified cross-channel ad delivery.
● Optimization through automated machine learning.
● Measures to ensure brand safety and prevent fraud.
● Human expertise supporting the service.
● Technology that is ready for immediate use.
With uDSP, advertisers can maximize their campaign efficiency while benefiting from cutting-edge technology and expert guidance.
What is Basis DSP?
Basis DSP is unique as the only demand-side platform that combines search, social media, and direct site advertising within a single interface. It provides access to an extensive programmatic ecosystem teeming with varied inventory, specifically targeted audiences, and rich data sets, enabling users to seamlessly plan, purchase, and manage their advertising campaigns. The platform’s compatibility with multiple search, social, and advertisement server tools allows media professionals to devise and implement their digital media strategies with enhanced efficiency. In addition, the platform's billing automation feature simplifies the reconciliation of delivery metrics and streamlines the creation and processing of invoices. Users benefit from the capability to plan, negotiate, and oversee custom private marketplace (PMP) deals with several leading publishers directly from the Basis interface. The presence of a sophisticated artificial intelligence engine within Basis improves campaign performance by offering options for algorithm-based or machine learning optimizations that aid in automated data analysis. Moreover, Basis provides connectivity to top industry exchanges and access to a diverse array of over 25,000 audience segments, derived from more than 30 data sources, which ensures flexible and user-friendly targeting solutions for inventory and data. This all-encompassing approach is designed to help advertisers maximize their effectiveness in digital marketing campaigns, ultimately leading to improved ROI and campaign success. With its innovative features and user-centric design, Basis DSP positions itself as an invaluable tool for today’s marketing professionals.
Integrations Supported
Adloox
Clearboard
Eyeota
Peer39
Proximic by Comscore
Weborama
Integrations Supported
Adloox
Clearboard
Eyeota
Peer39
Proximic by Comscore
Weborama
API Availability
Has API
API Availability
Has API
Pricing Information
$1000/month
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
UMG
Date Founded
2016
Company Location
Cyprus
Company Website
umg.team
Company Facts
Organization Name
Basis Technologies
Company Location
United States
Company Website
basis.net/technology/dsp
