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What is upcell?
upcell is a modern sales intelligence company built to eliminate the bloat, cost, and inefficiency of traditional B2B data platforms. At its core is a lightweight Chrome extension that allows sales reps to capture LinkedIn leads in one click, enrich contact data in real time, and sync everything directly to their CRM or engagement platform—without jumping between tools, tabs, or spreadsheets.
Legacy data providers are built for complexity. They bundle dozens of features most teams never use, charge per seat, and require constant training and upkeep. As a result, reps avoid the platform, data gets siloed, and RevOps teams are forced to cobble together workarounds using multiple vendors and manual processes. The outcome? Slower teams, higher costs, and disconnected systems.
upcell is designed to break that pattern. Instead of forcing reps into another platform, we bring the workflow to them. Our Chrome extension lives directly on top of LinkedIn and routes clean, enriched data to the tools teams already use—Salesforce, HubSpot, Outreach, Salesloft, Gong, and more. RevOps teams stay in control with flexible enrichment settings and field mapping, while reps stay in flow with zero disruption.
In addition to the Chrome extension, upcell also offers a powerful data API that gives organizations access to verified contact data, mobile numbers, business emails, and actionable insights like champion tracking and intent signals—all without paying for bloated features they don’t need.
The result is a leaner sales motion, faster adoption, and dramatically lower spend—without sacrificing data coverage or accuracy. upcell helps modern GTM teams do more with less and finally take control of their data stack.
What is Crustdata?
Crustdata gives teams structured, real-time data on companies and people. The data comes live from 15+ sources and covers 60M+ companies and 1B+ people, available through one API, bulk datasets, and an MCP server.
Three core APIs:
Search - find people and companies across 350+ filters, including industry, headcount, headcount growth, funding stage and amount, location, seniority, job title, technologies used, and hiring activity. Build a target list in seconds, then page through every match.
Enrich - turn a domain, name, or profile URL into a full record with dozens of data points, including verified work emails and phone numbers, job history, education, firmographics, live and historical headcount, web traffic, funding, and company and CEO approval ratings. Pull records one at a time or in bulk.
Watch - monitor the accounts and people that matter and get alerted the moment something changes, when someone switches jobs, a company opens roles, raises a round, or sees a jump in web traffic.
MCP - run all three in plain language. The Crustdata MCP connects to Claude and other AI tools, so teams can search, enrich, and monitor, and build their own agents, with no code.
Who it's for:
1. Internal teams building their own tools instead of buying off-the-shelf SaaS:
2. Sales teams building custom prospecting and account-prioritization tooling on fresh contact and signal data.
3. VC and investment teams building their own sourcing and tracking systems for founders, executives, and portfolio companies.
4. Recruiting teams and agencies building custom sourcing tools that match the way they think.
Product builders shipping SaaS on Crustdata as their live data layer:
1. AI SDRs that draft outreach from real-time signals.
2. Recruiting agents and platforms that source and reach candidates automatically.
Integrations Supported
Airscale
Gong
Google Sheets
HubSpot CRM
HubSpot Customer Platform
Microsoft Teams
Model Context Protocol (MCP)
Orthogonal
Outreach
Salesforce
Integrations Supported
Airscale
Gong
Google Sheets
HubSpot CRM
HubSpot Customer Platform
Microsoft Teams
Model Context Protocol (MCP)
Orthogonal
Outreach
Salesforce
API Availability
Has API
API Availability
Has API
Pricing Information
Custom pricing
upcell’s Chrome Extension is priced per user: unlimited exporting, no seat limits, and no usage caps. You can add real-time enrichment for mobile numbers and business emails as needed.
Free Version
Free Trial Offered?
Pricing Information
Usage-based credit pricing, not seat-based. Self-serve plans scale with usage, and custom enterprise pricing covers bulk datasets, higher rate limits, and dedicated support.
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
upcell
Date Founded
2023
Company Location
United States
Company Website
www.upcell.io
Company Facts
Organization Name
Crustdata
Date Founded
2023
Company Location
United States
Company Website
crustdata.com
Categories and Features
B2B Data
B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data
Sales Intelligence
CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting
Categories and Features
B2B Data
B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data
Competitive Intelligence
Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring
Sales Intelligence
CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting
