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What is vi?

Create memorable video experiences that captivate users, encouraging longer engagement, improving user satisfaction, and paving the way for revenue opportunities. By seamlessly incorporating contextually relevant video content into your editorial approach, we enhance user interaction while creating additional video inventory. Our emphasis is on producing compelling video moments that resonate deeply with viewers. We carefully position brands like yours at the forefront, connecting contextual video opportunities with specific audience segments. Make an impactful statement with content that is genuinely significant. Your intentional videos will be featured on leading, credible platforms and within articles that share similar themes. By adding your content to our video library, you tap into the full power of our contextual matching technology. Additionally, you will receive insights on the effectiveness of your videos through comprehensive performance reports, helping you optimize their impact. This comprehensive strategy not only captivates viewers but also fosters meaningful connections between brands and their target audiences, ultimately driving engagement and loyalty. In an ever-evolving digital landscape, it's essential to remain adaptable and innovative in your approach to video content.

What is Zefr?

Zefr functions as a video advertising platform that specializes in delivering targeted video ad placements before they go live. This innovative platform enables advertisers to launch comprehensive video campaigns that are customized to align with specific brand identities, guaranteeing greater accuracy, control, and effectiveness in their marketing efforts. Concentrating on YouTube, Zefr’s advanced technology allows for intricate and flexible targeting aimed at connecting brands with the most pertinent videos available. Our services ensure that video advertisements are precisely positioned on the world's largest video-sharing platform. For brands, achieving prosperity in the digital video arena starts with a strategic partnership with appropriate content. When advertisements are displayed alongside relevant content and context, they can create a substantial immediate media impact while also building enduring brand equity. The operational workflow initiates with Zefr's identification of every new video uploaded to YouTube. We thoroughly examine the video’s metadata to grasp its context and evaluate its potential significance for brand advertising. Moreover, our unique forecasting model predicts expected views and impressions, allowing brands to optimize the effectiveness of their advertising strategies. By leveraging these insights, Zefr empowers advertisers to effectively connect their messages with the ideal audience in the most conducive environment. Ultimately, our approach not only enhances immediate visibility but also fosters long-term consumer engagement and loyalty.

Media

Media

Integrations Supported

ASTRAD DSP

Integrations Supported

Google Ads
Nielsen Marketing Cloud
YouTube
comScore

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

video intelligence AG

Date Founded

2017

Company Location

Switzerland

Company Website

www.vi.ai/

Company Facts

Organization Name

Zefr

Date Founded

2009

Company Location

United States

Company Website

zefr.com/video-advertising

Categories and Features

Video Advertising

Not specified

Categories and Features

Video Advertising

Not specified

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