What is 1Channel POSM Tracking & Proof of Execution?

1Channel's POSM Tracking & Proof of Execution equips FMCG and retail teams with essential tools to strategically plan and evaluate point-of-sale material campaigns across diverse outlets. Users can create a detailed inventory of POSM, categorize these materials, set campaign timelines linked to target stores, and assign specific materials to designated locations. Field representatives can utilize a mobile app to carry out their duties efficiently and upload photographic proof of placements for verification. The system features multi-tiered audits to validate placement accuracy, visibility, and compliance with campaign standards. Team leaders are empowered to analyze coverage, review task completion at the outlet level, track execution status, and assess compliance through comprehensive dashboards and reports. This solution is specifically designed for brands and distributors overseeing in-store promotions within an extensive network of outlets. By merging campaign planning, mobile execution, photographic evidence, auditing, and performance tracking, it allows users to verify that designated materials were correctly placed at the appropriate locations, thereby enhancing the overall success of marketing initiatives. Additionally, the streamlined procedures promote better communication and accountability among team members, ultimately leading to improved outcomes in the retail sector. The efficacy of this system not only supports execution but also drives strategic insights that can shape future promotional efforts.

Integrations

No integrations listed.

Screenshots and Video

Promotional composition showing 1Channel route planning, sales dashboard, ordering, and check-in screens on a laptop, phone, and tablet.

Promotional composition showing 1Channel route planning, sales dashboard, ordering, and check-in screens on a laptop, phone, and tablet.

Company Facts

Company Name:
1Channel
Company Location:
India
Company Website:
www.1channel.co

Product Details

Deployment
SaaS
Android
Training Options
Documentation Hub
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

1Channel POSM Tracking & Proof of Execution Categories and Features