ACTIVE Network Integrations

BulkSMS is a business messaging and SMS gateway platform developed by Celerity Systems to help organizations communicate with customers, employees, and other contacts through mobile messaging. The software provides multiple messaging interfaces, including a browser-based application, downloadable Windows and macOS desktop software, and an API for programmatic integration. Users can send individual or bulk SMS messages, organize contact lists, import recipient information, and create personalized communications using message templates. Its campaign management capabilities include scheduled messaging, configurable sender IDs, automated opt-in and opt-out handling, and support for long messages and Unicode characters. Two-way SMS functionality allows recipients to respond to outgoing messages, with incoming replies available through the messaging dashboard or supported integrations. The platform offers dedicated incoming long numbers and SMS shortcodes for businesses that require additional options for receiving messages and managing customer interactions. Its REST API enables developers to integrate SMS functionality into websites, customer relationship management systems, mobile applications, and automated business workflows. Webhooks and messaging integrations support automated appointment reminders, order confirmations, service notifications, one-time passwords, payment alerts, and other event-triggered communications. BulkSMS also provides RCS Business Messaging for branded messages with rich media and interactive buttons, alongside WhatsApp Business Messaging for customer notifications, marketing, and support. Reporting and account management features include delivery status tracking, message histories, downloadable reports, SMS credit purchases, automated credit top-ups, and low-balance notifications.