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What is Act!?

Act! stands out as the top provider of comprehensive CRM and marketing automation tools, designed specifically to help small and medium-sized enterprises enhance their marketing efforts, boost sales, and cultivate lifelong customer relationships. Act! Premium is tailored to fit your distinct working methods rather than forcing you to adjust to its framework, making it suitable for any sector or business type. It is offered in two formats: the on-premises Act! Premium Desktop and the cloud-based Act! Premium Cloud, with the option to utilize a hybrid deployment for optimal adaptability. Additionally, with a diverse array of CRM and marketing automation solutions available, you can rest assured that Act! will continue to meet your evolving requirements at any point in your business journey. This ensures that your organization can thrive and expand without the worry of outgrowing the software.

Pricing

Price Starts At:
$30.00/month/user
Price Overview:
Act! Premium Desktop (On-Premises) $37.50/mo/user billed annually
Act! Premium Cloud $30/mo/user billed annually
Free Trial Offered?:
Yes

Integrations

Offers API?:
Yes, Act! provides an API

Screenshots and Video

Company Facts

Company Name:
Act!
Date Founded:
2001
Company Location:
United States
Company Website:
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Product Details

Deployment
SaaS
Windows
Linux
iPhone
iPad
Android
On-Prem
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Video Library
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English
French
German

Act! Categories and Features

Social CRM Software

Calendar/Reminder System
Customer Support
Email Marketing
Lead Capture
Lead Nurturing
Live Chat
Marketing Automation Integration
Multi-Channel Social Integration
Social Media Monitoring
Task Management

Sales Tracking Software

Activity Dashboard
Alerts / Notifications
Appointment Scheduling
Call Logging
Comments / Notes
Custom Reports
Document Management
Email Templates
Interaction Tracking
Lead Management
Lead Scoring
Pipeline Management
Reporting / Analytics
Task Management

Real Estate CRM Software

Campaign Management
Client / Property Matching
Contact Management
Dashboard
Email Marketing
Interaction Tracking
Lead Management
Property Alerts
Referral Tracking
Segmentation

Online Form Builders

Artificial Intelligence
Assign Roles / Permissions
Collaboration Tools
Conversational Forms
Data Tables
Drag & Drop / No Code
Export to PDF
HIPAA Compliant
Import Existing Forms
Mobile Forms
Offline Forms
Pre-made Templates
Quizzes / Questionnaires
Reporting / Data Visualization
Signup Forms
Surveys

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Lead Management Software

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Lead Capture Software

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Landing Page Builder

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Healthcare CRM Software

Audience Targeting
Campaign Management
Marketing Automation
Medical History Records
Patient Communications
Patient Management
Physician Management
Predictive Analytics

Financial CRM Software

Account Alerts
Asset Management
Expense Tracking
Household Tracking
Influence Tracking
Lead Management
Marketing Management
Relationship Tracking
Team Assignments
Territory Management

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Contact Management Software

Activity Management
Appointment Management
Contact Database
Contact History
Contact Import/Export
Customer Pipeline
Email Marketing
Group Management
Interaction Tracking
Lead Management
Prospecting Tools
Sales Pipeline Management
Search / Filter
Segmentation
Shared Contacts
Social Media Integration

Construction CRM Software

Client Tracking
Contract Management
Forecasting
Project Management
Quote Management
Sales Management
Scheduling
Time Management

CRM Software

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Business Management Software

Billing & Invoicing
CRM
Employee Management
Financial Management
Inventory Management
Marketing Management
Order Management
Point of Sale (POS)
Project Management
Purchasing
Scheduling
Time & Expense Tracking
Training Management
Vendor Management

Automotive CRM Software

Call Logging
Contact Management
Customer Support
Inventory Management
Lease Management
List Management
Marketing Automation
Product Catalog
Quotes / Proposals
Service Department Management
Showroom Management
Territory Management

More Act! Categories

Act! Customer Reviews

Write a Review
  • Reviewer Name: Cheri T.
    Position: Administrative Assistant / Office Manager
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Excellent

    Date: Feb 08 2023
    Summary

    Excellent -- the processes of entering and retrieving information is quick -- meaning no delay in these processes. I also appreciate the fact I can attach Invoices to the customers' service records. It provides such valuable information.

    Positive

    Issues were taken care of in a timely manner; and after the update, all is working well. I really appreciate SCT as a service record "keeper" for our business. It really helps to provide wonderful information.

    Negative

    It does have a tendency to "go down" at times -- but really other than that I have no complaints.

    Read More...
    Official Act! Response
    Date: Feb 10 2023
    We love hearing from customers Cheri! Thanks for letting us know how Act! is helping your business. We look forward to more years of delivering value to you!
  • Reviewer Name: A Verified Reviewer
    Position: Vice President/Owner
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Ideal CRM system for any Business

    Updated: Feb 09 2023
    Summary

    I have used it for over twenty years and will continue until I retire. Totally satisfied with the product and their service.

    Positive

    I have used ACT for almost twenty years. I have found it to be user friendly. I find the integration of ACT with the Microsoft Office Products a real plus in the fact that you can track all of the various types of correspondence with you customers and set follow up dates for specific activities using the synchronization of the two calendars. I moved from the desktop version to the Cloud Version and have found this system so much better when I have to travel nationally or internationally. As long as I have access to the internet, I am in business anywhere in the world. I know I do not use all of the features and benefits of the software but I liked the fact that I can customize it to my business needs makeing me even more comfortable with the system. I do recommend that you include the technical support program with the software and now you can find a quick answer to problems when upgrades from Microsoft with their products requires a special ACT Patch or whatever.

    Negative

    I would like more "best practices" presented to me so I can either try something new within the programming or change the way I use a particular feature, so it is more beneficial to me in terms of saving time.

    Read More...
    Official Act! Response
    Date: Feb 10 2023
    We love hearing from our customers and enjoy learning how Act! is helping their businesses around the world. We hope you'll check out these resources for best practices. https://www.act.com/resources/how-to/ and https://help.act.com/s/ Thanks for sharing and continued success to you!
  • Reviewer Name: A Verified Reviewer
    Position: Retired
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Been using ACT forever!

    Date: Jun 30 2023
    Summary

    ACT Pro meets my needs and I will keep using it. Overall I would recommend it in a sales and/or marketing use. For personal use it is rather expensive.

    Positive

    I first started using ACT many years ago when I was managing all the sales and marketing for my computer software company. It did the job I needed done, making it easy for me to look up interactions with individuals and companies. I never used more than 20% of the features, I must admit. Once I left that business I continued to use ACT in a personal/private manner. Life is complicated. I depend on ACT to track my friends, relatives, and all the companies and professionals I interact with. Again, I don't probably even use 20% of the features anymore, but what it does for me is priceless. Easy to use and dependable. Best software I know.

    Negative

    ACT has a lot of features I don't use and which I would rather not be paying for, but as a database it doesn't have any obvious cons. Microsoft updates have screwed it up a couple times, but the support people have understood that and are very helpful.

    Read More...
    Official Act! Response
    Date: Jun 30 2023
    First of all, congratulations on your retirement! We appreciate you letting us know how you used Act! in your professional life and how it continues to be helpful in your personal life, We wish you the very best!
  • Reviewer Name: William S.
    Position: President
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Fantastic and Powerful Contact Manager

    Date: Feb 08 2023
    Summary

    Great product that is powerful. It is a very valuable tool to our sales process and customer management.

    Positive

    Excellent contact and customer information and sales management capabilities. Very powerful and valuable customer retention and management tool!

    Negative

    Occasional bug with some features, however tech support is also excellent and very easy to contact.

    Read More...
    Official Act! Response
    Date: Feb 14 2023
    Thank you William for letting us know that you are leveraging Act!'s contact and sales management features and that they are improving your customer retention! We love contributing to the success of our customers!
  • Reviewer Name: A Verified Reviewer
    Position: President
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great Software

    Date: Feb 08 2023
    Summary

    For the most part I am very happy with Act and would recommend it to anyone needing a high quality well supported contact management program.

    Positive

    The ease of use for me is great. I've been using ACT for more than 25 years! I first starting using it when I was using Mac based computers. When ACT no longer support Macintosh I switched to PC just to be able to use ACT. It was well worth the transition.

    Negative

    Since I am a very small company and it is only me using the product I would like the cost to come down. It's a little expensive for me.

    Read More...
    Official Act! Response
    Date: Feb 14 2023
    Wow! We love our legacy customers and value our 25+ year relationship! Thank you for taking the time to let us know that you love Act!
  • Reviewer Name: A Verified Reviewer
    Position: CEO
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Excellent product

    Date: Feb 09 2023
    Summary

    The most important feature is the online remote session support is best. I would recommend this product and business to anyone.

    Positive

    I have used this product for over 20 years. The mail merge feature works incredible. The hybrid version allows you to work at home or the office or if you travel. You have it on your desktop and cloud to login remotely. You also can change the entire layout and customize it.

    Negative

    The are none at this time, the CRM works really well.

    Read More...
    Official Act! Response
    Date: Feb 10 2023
    Thank you for your review. We'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/
  • Reviewer Name: Gil D.
    Position: Director of Sales
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best sales tool

    Date: Jun 15 2022
    Summary

    Awesome CRM. Great experience using it. Easy to customize and excellent customer support. Overall experience has been good. I have been using Act! for many years.

    Positive

    Great value. CRM as a total solution providing all the tools to stay connected to clients and prospects. Package includes full CRM and a top notch, easy-to-use a marketing automation application. Highly recommended for SMB and sales professionals. Cannot live without it now.

    Negative

    Templates for Marketing Automation could use more design options. However, this is not a major miss.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Senior Project Manager
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Robust and Reliable CRM

    Date: Nov 07 2022
    Summary

    Overall, Act! CRM is a pretty robust customer relationship management product. It helps to enhance productivity and shares a more clear sales pipeline overview. The project report it shares is highly informative.

    Positive

    Act! CRM provides well-gathered summaries of the project's performance. The user interface is clean and easy to understand. Easy to manage sales pipeline and process. Gives real-time alerts to approach leads. Marketing automation to save time.

    Negative

    It has less integration support with other marketing products.

    Read More...
    Official Act! Response
    Date: Nov 07 2022
    Thank you for taking the time to share that Act! is making your workday a little easier. We love hearing from our customers and appreciate you sharing your feedback - this made our day!
  • Reviewer Name: A Verified Reviewer
    Position: General Manager
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Lagging in features, leading in raising prices. Wouldn't recommend.

    Updated: Feb 20 2020
    Summary

    Find another solution. For the amount they want to charge there are better products with better support and a wider range of features, especially when you consider current pricing is higher than most competitors for less functionaly.

    We've paid for most recent upgrade but will be migrating to another product in the near future. Frankly, after 20 and some odd years of using the product, I can't imagine that Swiftpage will still be around in 5 years.

    Positive

    We've used ACT at work since 1993 and have seen it go through many changes. It was a good central database to log contacts, companies and the interactions with them.

    Negative

    The last few years, improvements are focused more on "add-on services" that will increase revenue for Swiftpage and NOT on fixing bugs or improving functionality and speed. (For example, attachments are impossible to move because paths are hard-coded, but this hasn't been fixed in years). Most importantly they REALLY REALLY want to get customers for the higher monthly fee subscriptions .. to the point where they handicap the base "pro" product, and are discontinuing it and moving to [high-priced] subscription only in 2020. Pricing is, in some cases HIGHER than Salesforce.com, for example, but for much less functionality.

    Read More...
    Official Act! Response
    Date: Feb 14 2023
    We always appreciate hearing from our customers and thank you for your feedback. We are sorry to hear that you are unhappy with Act!’s pricing and we hope you’ll take another look and see that our pricing is significantly lower than our competitors. Act! Premium is a feature-rich CRM and marketing automation solution currently starting at only $30/user/mo vs. Salesforce at $150, SugarCRM at $85, and Keap at $149, that’s a 75% combined savings with Act!. Check out https://www.act.com/pricing/ to see our latest features and pricing.