What is Affinity Answers?

Affinity Answers combines vast behavioral insights with the world's largest social dataset to validate various online activities, such as web browsing, e-commerce transactions, search queries, and mobile intents, resulting in custom audience segments that outperform traditional purchase-based groups by an exceptional average of 55%. Users can outline their target parameters, including preferred audiences, timelines, geographic regions, channels, and budgets, receiving customized audience definitions complete with targeting filters, estimated reach, and distinct intent scores within just 1 to 2 business days; once approved, these audiences can be activated on demand-side platforms like DV360 and The Trade Desk in a timeframe of 7 to 10 days. This innovative system can produce a limitless array of persona-level segments, encompassing competitive conquest groups (like patrons of rivals to USAA), psychographic cohorts (such as admirers of key influencers), audiences demonstrating purchase intent (for example, aficionados of bacon), and those concentrating on current events (like political news readers), all available via an API or an intuitive web interface. The adaptability of Affinity Answers enables marketers to craft finely-tuned segments that align perfectly with their unique requirements, ensuring a targeted approach to engagement. This capability not only enhances marketing strategies but also fosters deeper connections with potential customers.

Integrations

Offers API?:
Yes, Affinity Answers provides an API

Screenshots and Video

Affinity Answers Screenshot 1

Company Facts

Company Name:
Affinity Answers
Company Location:
United States
Company Website:
www.affinityanswers.com/data/

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Video Library
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Affinity Answers Categories and Features

Buyer Intent Data Provider

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring