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What is Vector?

Vector is an AI-powered account-based marketing platform that helps B2B organizations identify individual buyers, understand account engagement, and coordinate targeted marketing and sales activities. The software combines contact-level intent intelligence, predictive account scoring, audience activation, and revenue attribution within a centralized go-to-market platform. Its Signal Library collects more than 30 types of buying signals, including website visits, third-party research activity, LinkedIn engagement, marketing interactions, job changes, CRM updates, call recordings, and advertising engagement. Vector's website identification capabilities help businesses recognize companies and identifiable individuals visiting their websites while connecting browsing activity to broader customer engagement records. Its AI-powered scoring system evaluates available signals to classify tracked accounts into six buying stages based on engagement, purchasing interest, and progression through the sales process. The platform provides transparent explanations of account classifications, allowing users to review the specific interactions and contacts contributing to each assessment. Account Journeys combines buying group enrichment, role detection, and engagement visualization to identify decision-makers, economic buyers, champions, and other stakeholders involved in purchasing decisions. Marketing teams can build segmented audiences and activate contact-level advertising campaigns through supported channels, including LinkedIn and Meta, while coordinating additional engagement through events, gifting programs, and sales outreach. Real-time sales notifications alert representatives to relevant developments such as job changes, prospect engagement, and account activity, providing context for timely follow-up.

What is Affinity Answers?

Affinity Answers combines vast behavioral insights with the world's largest social dataset to validate various online activities, such as web browsing, e-commerce transactions, search queries, and mobile intents, resulting in custom audience segments that outperform traditional purchase-based groups by an exceptional average of 55%. Users can outline their target parameters, including preferred audiences, timelines, geographic regions, channels, and budgets, receiving customized audience definitions complete with targeting filters, estimated reach, and distinct intent scores within just 1 to 2 business days; once approved, these audiences can be activated on demand-side platforms like DV360 and The Trade Desk in a timeframe of 7 to 10 days. This innovative system can produce a limitless array of persona-level segments, encompassing competitive conquest groups (like patrons of rivals to USAA), psychographic cohorts (such as admirers of key influencers), audiences demonstrating purchase intent (for example, aficionados of bacon), and those concentrating on current events (like political news readers), all available via an API or an intuitive web interface. The adaptability of Affinity Answers enables marketers to craft finely-tuned segments that align perfectly with their unique requirements, ensuring a targeted approach to engagement. This capability not only enhances marketing strategies but also fosters deeper connections with potential customers.

Media

Media

Integrations Supported

Adobe Marketo Engage
Apollo
Docusign
Facebook Ads
HockeyStack
HubSpot Customer Platform
HubSpot Marketing Hub
Jira
LinkedIn Ads
Meta Ads
Meta Ads Manager
Model Context Protocol (MCP)
MongoDB
Salesforce
Salesloft
Snapchat Ads
lemlist

Integrations Supported

Facebook
Reddit
X (Twitter)

API Availability

API Availability

Has API

Pricing Information

$399 per month
Growth:

$1500 per month (paid annually)

Custom Intent Topics: $100/month per topic

Email Enrichment: $199/month
Free Version

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Vector.co

Date Founded

2022

Company Location

United States

Company Website

www.vector.co

Company Facts

Organization Name

Affinity Answers

Company Location

United States

Company Website

www.affinityanswers.com/data/

Categories and Features

Categories and Features

Buyer Intent

Not specified

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