Top Aimylogic Alternatives

Zoho SalesIQ serves as a comprehensive platform for customer engagement, live chat, and analytics, bringing together the most effective features to enhance user experience and stimulate business growth. By integrating marketing, sales, and customer support initiatives, it facilitates meaningful interactions with prospects, paving the way for productive conversations. Designed to cater to both B2B and B2C enterprises of any size, SalesIQ includes a variety of features such as integrated audio calling, screen sharing, detailed visitor insights, lead identification, a user-friendly drag-and-drop bot creator, and an AI-powered chatbot that streamlines customer interaction. With a reputation for reliability, it is utilized by over 450,000 organizations, including well-known names like Mahindra Group, Renault, IIFL, Suzuki, Zee5, Fluitec, and Borner Corp., all of whom leverage the platform to engage with customers throughout their entire journey. Moreover, our live chat solution starts at no cost, allowing businesses to scale effortlessly while minimizing expenses. This flexibility ensures that companies can enhance their customer service capabilities without compromising their budget.

IBM watsonx Assistant represents an innovative conversational AI platform that enables a diverse range of users, including those without technical expertise, to seamlessly create generative AI assistants that provide smooth self-service experiences for customers on any device or channel, enhance employee efficiency, and expand organizational capabilities. The platform boasts an intuitive design featuring a drag-and-drop conversation builder along with ready-made templates, making it accessible for all users. It incorporates advanced Large Language Models, Large Speech Models, Natural Language Processing and Understanding (NLP, NLU), as well as Intelligent Context Gathering, which work collectively to enhance comprehension of conversational context in natural language. Additionally, it employs retrieval-augmented generation (RAG) techniques to deliver precise, contextual, and timely conversational responses at all times, ensuring that interactions are rooted in the company's knowledge base. This comprehensive approach not only streamlines communication but also fosters a more interactive and responsive customer engagement strategy.

An eCommerce chatbot can boost revenues by 20% to 40% when customers interact with Ochatbot, while simultaneously decreasing support tickets by 25% to 45%. Our Pro and Enterprise subscriptions come with an eCommerce Guarantee. Ochatbot boasts powerful AI-driven features tailored for various eCommerce platforms, including Shopify, BigCommerce, WooCommerce, and Magento, as well as B2B sales and support chat functionalities, all without the need for coding and with easy installation. By engaging shoppers, Ochatbot provides personalized product recommendations, effectively addresses sales challenges, facilitates upselling and cross-selling, recovers abandoned carts, and answers inquiries about order tracking and support. The AI chatbot utilizes natural language processing to enhance its conversational abilities, becoming increasingly knowledgeable about your offerings. It also evaluates customer sentiment, reaction data, and delivers valuable marketing and sales insights. Additionally, Ochatbot comes equipped with nine tools for conversion optimization, such as Leadbot featuring over 80 templates, Offer Sliders, Exit Popups, live chat options, and much more to enhance the overall customer experience. This comprehensive set of tools not only improves engagement but also helps in retaining customers effectively.

Provide live chat assistance on your website using the collaboration platforms you're already familiar with, such as Microsoft Teams, Google Workspace, Slack, and Zoom. Easily create AI chatbots powered by ChatGPT with just a single click, ensuring that your chatbots can step in whenever your agents are not available. You can also develop chatbots for WhatsApp, SMS, and Messenger that can seamlessly transfer conversations to human agents when necessary. There's no requirement to master new software for customer support. This approach allows you to connect with prospective customers at the moment they seek assistance, boosting your chances of closing more deals and enhancing your online revenue potential. By streamlining customer interactions, you can foster better relationships and drive overall business growth.

Ambit is an innovative Conversational Artificial Platform designed to facilitate the creation of smart chatbots or Digital Employees that can engage with customers around the clock via any communication channel. With Ambit's Digital Employees, businesses can automate customer inquiries, which not only accelerates response times but also cuts customer service costs by removing mundane, repetitive tasks. Companies utilizing our platform often report savings of up to 30% in their customer service expenditures. The platform collects a wealth of information regarding customer feedback and concerns, empowering businesses to address their needs effectively—both in the present and looking ahead. Having partnered with numerous globally recognized brands, we are committed to developing and implementing digital employees that enhance efficiency, deliver actionable insights, and optimize customer interactions, ultimately leading to greater satisfaction and loyalty. Our technology not only streamlines operations but also fosters a deeper understanding of customer dynamics, enabling companies to stay ahead in a rapidly evolving market.

Landbot.io is a no-code platform for chatbots that enables organizations to create smooth conversational interactions throughout the customer journey. This platform allows marketers, operations specialists, and customer service teams to triple their productivity while decreasing operational expenses by over 30%. With Landbot, individuals can effortlessly design automated chatbot workflows to connect with customers and enhance conversion rates on platforms like WhatsApp, Web, or Messenger. The integration of ChatGPT and additional AI technologies further simplifies the chatbot construction process, merging its no-code features with the power of other advanced language models. Consequently, Landbot not only streamlines communication but also enhances overall business efficiency and customer satisfaction.

Develop an AI chatbot to enhance your return on investment and streamline customer support by up to 80% within a mere two months. Craft smart virtual assistants for both your websites and Facebook pages, automating your chat services and offering real-time assistance that draws in customers. These chatbots enable engagement with your brand while fostering customer relationships through personalized and interactive content. By posing contextual questions, you can help your clients generate qualified leads more effectively. Messenger chatbots also provide the advantage of reaching potential customers ten times faster. With Botsify, you can simultaneously create multiple chatbots tailored for various tasks, making it an efficient solution for managing several responsibilities at once. The Botsify chatbot is equipped to address all varieties of customer support inquiries, simplifying virtual interactions and automating conversations with an array of features. Ultimately, implementing these chatbots not only saves time but also enhances customer satisfaction significantly.

We are excited to unveil a groundbreaking live chat service for businesses, marking a global first in the industry. Located in Johannesburg, South Africa, our privately-owned company has been serving clients worldwide since 2016, focusing on both small to medium-sized enterprises and larger organizations. Our innovative Hybrid Chatbot System underscores the vital importance of human agents in the live chat experience. At ChatMarshal, we are dedicated to offering an affordable live chatbot platform that empowers businesses to improve their sales and customer support through our outsourced live chat services. As trailblazers in this domain, we proudly claim the distinction of being the first company worldwide to develop a hybrid solution that combines chatbot and live chat functionalities. Our approach serves as our unique selling proposition (USP), emphasizing the necessity of human interaction in the live chat framework. While we harness AI to assist our human agents, our ongoing commitment to enhancement means that we continually incorporate more advanced AI features into our systems, ensuring optimal performance. This commitment to evolution not only keeps us at the forefront of technology but also guarantees that our clients are equipped with the finest tools for exceptional customer engagement, ultimately fostering lasting relationships with their own customers.

Yekaliva is a sophisticated chatbot platform designed to monitor leads, enhance customer service, and streamline workflows. By learning from each interaction, Yekaliva improves its performance continuously. It incorporates cutting-edge artificial intelligence and machine learning technologies, resulting in a chatbot that communicates more naturally as time goes on. This adaptability makes Yekaliva an invaluable tool for businesses looking to optimize their customer engagement.

Implement a variety of marketing strategies across multiple platforms like WhatsApp, Facebook Messenger, and Google Business Messaging, among others. Capitalize on sales potential by developing effective conversational flows, executing omnichannel approaches, and rigorously analyzing performance data to meet your objectives. Enhance customer engagement by providing in-depth responses through rich snippets, customized to fit various scenarios. Improve the overall customer experience by skillfully visualizing and organizing data for better comprehension. Utilize an AI chatbot that evolves its capabilities with each interaction, ensuring a smooth communication process. Automatically sort inquiries to link them with the right agents, manage transitions when needed, and maintain thorough oversight of customer service operations. Intelligent assistants employ natural language processing to accurately interpret user intent, delivering tailored solutions based on this comprehension. Responses are crafted through advanced pattern recognition methods and metadata extraction from diverse service providers or databases. It's crucial to oversee all activities across your channels to cultivate strong customer relationships while adjusting your strategies according to immediate feedback and insights. This thorough strategy not only improves communication efficiency but also builds lasting loyalty within your customer base, ultimately driving business success. Additionally, staying attuned to evolving market trends can further enhance your marketing initiatives.

A notable 73% of consumers claim that their interactions with a brand play a crucial role in shaping their purchasing decisions. By incorporating a conversational AI bot, businesses can significantly enhance their customer experience. Engagely.ai provides advanced chatbots that facilitate meaningful customer interactions across multiple platforms while accommodating the diverse language needs of clients. With WhatsApp boasting over 2 billion users worldwide, it is vital to connect with your audience in their preferred space, and Engagely's Conversational AI Solutions enable this connection effectively. Leveraging the largest messaging app allows for ongoing communication with customers, where you can promptly respond to inquiries, share important updates, assist with bill payments, and engage prospects to turn them into devoted clients. Furthermore, Engagely's AI-powered phone bot optimizes both incoming and outgoing support calls, delivering seamless and authentic interactions through state-of-the-art speech recognition technology that makes conversations feel more relatable. This groundbreaking strategy not only improves the overall user experience but also cultivates long-term customer loyalty and satisfaction, making it an invaluable asset for any business aiming for success. By embracing these innovative solutions, companies can stay ahead in today's competitive market and create lasting relationships with their customers.

Maximize every opportunity to connect with potential customers visiting your website by utilizing a sales chatbot tailored for office settings; this innovative tool supplies vital information, answers questions, and gathers contact details, sending them directly to you for timely follow-up. From day one, witness the transformation of your online presence as you effectively highlight your products and services, turning site traffic into meaningful leads. Integrating seamlessly with Google Analytics enables you to track visitor activity and evaluate performance, all while managing contacts effortlessly from the platform. Your website can evolve into the central sales engine for your business, with the ATP chatbot operating continuously to engage potential clients. Upon registration, you will unlock an easy-to-use platform that allows you to customize your chatbot, install it on your site with a simple code, and start gathering essential contact details like names, phone numbers, and emails. The chatbot greets each visitor with warmth and initiates a dialogue, making every individual feel acknowledged and appreciated. Such a proactive approach to customer interaction not only enhances the overall user experience but also significantly boosts the likelihood of conversion, ensuring that no potential opportunity is missed. Furthermore, this dedicated engagement can lead to a more loyal customer base, ultimately fostering long-term business success.

SiteSpeakAI utilizes your website's data to create a customized chatbot that delivers immediate responses regarding your products and services at any time of day. You can easily train and refresh your chatbot as your website content changes, guaranteeing that it always reflects the latest and most precise information. Tailor the look of your chatbot to match your brand's visual identity and modify its replies to align with your brand's distinct voice. Adding your ChatGPT-enhanced chatbot to your site is straightforward—just a simple line of code is needed, which avoids the hassle of extra plugins or extensions. Additionally, SiteSpeakAI offers in-depth analytics that allows you to track visitor interactions with your chatbot, providing valuable insights to improve your lead conversion rates. This continuous feedback mechanism fosters ongoing enhancements, ensuring that your chatbot not only fulfills but surpasses customer expectations. Ultimately, with such tools at your disposal, you can refine the user experience and drive more meaningful engagement with your audience.

Effortlessly build your digital workforce with just a few clicks—it's truly that easy! The Druid Chatbot Platform equips businesses to achieve greater outcomes while utilizing fewer resources. Serving as an AI-powered, no-code solution for chatbot development, Druid enables even those without technical skills to design, deploy, and initiate captivating interactions among employees, customers, partners, and enterprise systems through smooth text and voice communication across multiple channels. This innovative platform features a distinctive multi-language natural language understanding (NLU) engine that precisely interprets user intentions, sentiments, and system entities, enhanced by our Connector Designer that facilitates integration with any enterprise application, including REST/SOAP APIs, SQL/Oracle databases, ERPs, and CRMs. By implementing chatbots, organizations can conserve both time and financial resources, allowing human employees to focus on more impactful tasks while digital assistants handle repetitive duties. Furthermore, chatbots significantly enhance user experience by offering a conversational AI interface for engaging with any enterprise system, which ultimately cultivates a more efficient work atmosphere. As you incorporate chatbots into your everyday operations, you'll not only embrace the future of work but also witness a remarkable increase in productivity and effectiveness. This strategic move ensures that your team can dedicate their efforts to innovation and growth, driving your business forward in a competitive landscape.

Heyday offers a Conversational AI platform specifically designed for the retail industry, merging advanced AI capabilities with a personal touch to ensure exceptional customer experiences. This online sales assistant operates around the clock, effectively capturing, engaging, and converting potential leads. By integrating with your product catalog, Heyday customizes customer interactions on your website, delivering personalized search results and recommendations. Your staff will only be alerted when customers are prepared to finalize their purchases, enhancing efficiency. With AI at its core, Heyday cultivates an unparalleled personal shopping experience for users. If you find yourself overwhelmed by repetitive customer service inquiries, Heyday's robust Conversational AI technology can streamline these requests, freeing up your team's time for more valuable interactions. Consequently, this allows your associates to concentrate on meaningful customer conversations while the chatbot manages the routine tasks seamlessly. Embracing Heyday can transform the way you approach customer service in your retail business.

Interact with user comments on various social media platforms while enhancing customer support through chatbots on services like Facebook Messenger and Instagram Direct and Stories. Your entire team can handle queries via WhatsApp without the need to swap phone numbers. By integrating a chatbot into your system, you can effectively navigate service and transactional communications. This chatbot is available 24/7 on your website, social media channels, and WhatsApp, initiating dialogues and routing questions to the right department. AsisteClick offers a cloud-based platform that empowers you to support customers and resolve their issues at any time, no matter what channel they prefer to use. You can automate up to 80% of your interactions across your website, Facebook, Messenger, Instagram, and WhatsApp with our advanced chatbots, ensuring that every critical conversation receives attention from a human representative without delay. Furthermore, AsisteClick streamlines the process for sales and marketing teams to set up meetings, demonstrations, and presentations through adaptable chatbots designed to boost productivity. This all-encompassing strategy not only enhances customer satisfaction but also significantly improves the efficiency of workflows throughout your organization, allowing your teams to focus on more complex tasks. Ultimately, leveraging such innovative technology can transform how you engage with your audience and manage customer interactions.

Unifonic is a cutting-edge platform powered by artificial intelligence, aiming to create tailored interactions with customers across various channels. It enables businesses to communicate through numerous methods, including SMS, WhatsApp, Messenger, push notifications, and voice calls, allowing clients to engage through their favored mediums. With more than 100 native integrations with well-known tools like Salesforce, HubSpot, and Shopify, the platform effectively facilitates workflow automation. Moreover, Unifonic's Flow Studio provides pre-built templates for frequently encountered situations, such as abandoned cart alerts, one-time passwords, and chatbot integration, simplifying the setup of automated workflows. This platform enhances marketing strategies and improves operational efficiency through its low-code development features, while also offering 24/7 AI-enhanced customer support. Unifonic reaches a wide audience, achieving an impressive 95% coverage, with over 25 billion messages sent and serving a diverse clientele of more than 5,000 businesses, highlighting its significant industry presence. In addition, its dedication to continuous innovation empowers companies to meet the changing needs of customer engagement effectively. With such a robust framework, Unifonic positions itself as a key player in the landscape of customer interaction solutions.

Leading brands around the globe are turning to LivePerson's Conversational Cloud to meet their communication requirements. Our AI-powered platform has enabled more than a billion interactions between businesses and their customers. We streamline the shopping and inquiry process, allowing consumers to engage through their favorite messaging platforms. LiveEngage has transformed into the Conversational Cloud, acting as your centralized hub driven by AI for managing customer interactions. With the Intent Manager, companies can understand their customers' needs in real time, evaluate satisfaction levels, and pinpoint tasks that can be easily automated. You can develop AI-powered chatbots that work alongside human experts to efficiently fulfill consumer needs on a larger scale. Utilizing Conversation Builder, a simple point-and-click tool, you can create automated conversation flows that enhance user experience. Moreover, Conversation Manager serves as a dynamic workspace for interacting with customers and tracking conversations, available on both desktop and mobile devices, ensuring a fluid experience. This adaptability empowers brands to swiftly respond to evolving consumer expectations while maintaining high levels of engagement. Ultimately, embracing such technology can significantly enhance overall customer satisfaction and loyalty.

As a frontrunner in the realm of intelligent automation, our company empowers prominent brands through advanced AI, multi-channel solutions, and interactive service and commerce. We specialize in Conversational Artificial Intelligence, providing innovative chatbots, voicebots, and video collaboration software to more than 150 clients. Our dedication to enhancing customer engagement through technology sets us apart in a rapidly evolving market.

ZoomInfo Chat leverages the power of ZoomInfo's extensive business information to create a harmonious blend of personalized interactions and targeted engagement for key visitors. With the capability to develop highly adaptable, AI-powered nurturing experiences through chatbots, ZoomInfo Chat ensures scalability and accessibility for a broader audience. This innovative approach not only enhances user experience but also drives meaningful connections with potential clients.

At Chatbotize.me, we leverage the power of Messenger marketing to craft impactful chatbot funnels, transforming your marketing expenditures into profits. As communication methods evolve, now is an ideal moment to embrace this trend and enjoy remarkable open rates, heightened customer loyalty, and boosted sales. By merging marketing psychology with effective sales funnels and persuasive copywriting, we aim to create the most beneficial chatbot solutions customized for your enterprise. Our dedicated team focuses on building, expanding, and managing your chatbot, freeing you to concentrate on other business priorities without the burden of constant monitoring. You have found a collective of creative and dynamic marketing professionals who are passionate about your success. Utilizing established sales funnel techniques, we design our bot interactions to ensure a steady influx of qualified leads, leading to productive sales conversations that ultimately enhance your business's potential for long-term success. With our expertise, your brand will not only thrive but also stand out in a competitive market.

Create chatbots, manage interactions, and collaborate with your team to deliver an outstanding customer service experience. Optimize and automate customer engagements while ensuring that support is available at all hours. You can easily create your own chatbot in five simple steps, enabling its functionality around the clock. Launch your chatbot on popular platforms such as your website, Facebook Messenger, WhatsApp, Twitter, and Telegram! Just input your desired content, and let the sophisticated AI take care of the rest. Gather conversations from multiple channels into a single dashboard, facilitating seamless cooperation between your chatbot and human representatives. This approach removes the hassle of switching between different apps and browser tabs, thereby boosting overall productivity. If your chatbot faces an unfamiliar inquiry, the intelligent handover feature promptly transfers the conversation to the appropriate employee or team, ensuring that your customers always receive the help they need. The days of anonymous visitors on your website are gone, as interactions become more tailored and engaging. By leveraging these innovative tools, businesses can build stronger relationships with their customers, ultimately leading to greater satisfaction and loyalty. Furthermore, this enhanced connectivity paves the way for ongoing customer engagement and feedback, which can drive continuous improvement in service delivery.

Herbie.ai operates as a global Conversational AI firm, functioning under the umbrella of SunSmart Global, which boasts over 15 years of experience in providing enterprise solutions. The company is focused on the digital transformation of businesses through the deployment of voice-enabled virtual assistants designed to streamline various business processes. Furthermore, Herbie.ai has successfully expanded its franchise to six different nations, allowing for instant connectivity with more than 12 social media platforms, enhancing user engagement and operational efficiency. This extensive reach not only facilitates communication but also empowers enterprises to harness the full potential of AI technology.

The TiA Chatbot is a crucial element of the Tangentia Intelligent Automation (TiA) platform, leveraging cutting-edge conversational AI capabilities. Crafted and optimized by Tangentia’s expert AI professionals, it taps into the robust resources of IBM Watson. This state-of-the-art chatbot offers various functionalities, such as smart voice capabilities, detailed analytics and reporting features, and seamless integration with robotic process automation (RPA). Moreover, the TiA Chatbot is engineered to improve user engagement and efficiently optimize business workflows. Its implementation promises to drive productivity and foster a more interactive experience for users.

Ideta enables businesses to develop personalized chatbots and voicebots without any programming skills required. Additionally, users have the freedom to customize their chatbot's visual elements to align perfectly with their website's aesthetic. The bot can be launched across various communication platforms, such as Facebook Messenger, landing pages, Twilio phone numbers, and Microsoft Teams, among others. Moreover, any software can seamlessly integrate through an API, eliminating the need for coding. Users can effortlessly connect to a range of software using top-notch Natural Language Processing tools like Dialogflow, Luis, and Watson, allowing for easy transitions between different solutions. This flexibility ensures that businesses can tailor their customer interactions to meet specific needs effectively.

Quiq serves as a customer engagement solution that facilitates tailored interactions through SMS/Text messaging, Apple Business Chat, and Google's Business Messages. With Quiq's Conversational Engagement Platform, you have the ability to design engaging conversational experiences that resonate with your customers. The platform allows for the seamless orchestration of interactions involving both automated bots and live agents. Conversations can be initiated through a mix of native Quiq chatbots, bots from third-party frameworks, and human representatives, ensuring flexibility in communication. This versatility enhances customer satisfaction by providing multiple channels for interaction.

KLoBot stands out as a cutting-edge platform designed for creating DIY bots, enabling organizations to swiftly develop conversational chatbots that support both text and voice through an intuitive drag-and-drop interface, thus enhancing capabilities for a variety of platforms. Our mission is to empower users to design user-friendly no-code chatbots that can provide secure access to organizational knowledge on demand while efficiently managing repetitive tasks. With KLoBot, users have the ability to engage with chatbots via popular channels like Slack, Facebook, Microsoft Teams, SharePoint, Twilio, and Skype, or to embed them directly into mobile applications, facilitating seamless communication with enterprise systems and smart devices as if chatting with colleagues. This versatility not only enhances user experiences but also integrates technology more closely with the communication habits of everyday life. Additionally, KLoBot's capabilities enable organizations to streamline workflows and improve productivity by automating routine interactions, ultimately leading to a more efficient working environment.

No coding expertise is necessary, thanks to our intuitive interface that simplifies the creation process. You can quickly develop your chatbot by starting with a template or using our step-by-step tutorials, allowing for easy navigation. The platform empowers you to build without writing code by offering features such as drag-and-drop functionality, copy-and-paste options, collaborative workspaces, and real-time testing, making it both accessible and powerful. You can effortlessly connect your chatbot with widely used tools through our flexible plugins and connectors. Additionally, insights collected by the bot can be stored within your CRM, and you can also integrate API data into your chatbot seamlessly. Design user funnels, keep track of your key performance indicators (KPIs), and perform AB testing on your content to enhance user engagement. Following our algorithm's recommendations will equip you with all the tools needed to monitor, analyze, and improve your chatbot's effectiveness. To provide exceptional customer service, the integration of chatbot technology with human advisors is the optimal strategy. Botnation offers a holistic solution through its built-in live-chat feature, ensuring a smooth transition between bots and human agents, thus elevating the user experience. Embrace the future of customer interactions with our cutting-edge tools that are specifically crafted to enhance engagement and satisfaction. Our platform not only streamlines the development process but also fosters creativity and innovation in creating personalized customer journeys.

Chatbots can be effectively designed and implemented to enhance customer service, marketing efforts, and overall customer experience across various digital platforms including SMS, Messenger, WhatsApp, Web Widgets, and Telegram, with the added advantage of Twilio integration for creating call deflection IVR chatbots. Our Channel-Specific Design approach enables the development of a single bot capable of functioning seamlessly across all channels, ensuring your business remains accessible around the clock from any location in the world and supporting over 100 different languages. This solution is perfect for both small businesses and large global enterprises, and you can find applications for these chatbots across numerous sectors such as Retail & Ecommerce, Human Resources & Recruitment, Agencies, Hospitality, Restaurants, Financial Services, Airlines, Logistics, Software & Technology, and Property Management, among others. To begin your journey, take advantage of our comprehensive documentation, engaging YouTube tutorials, and insightful blog posts, all available for free. Should you have any inquiries or require further assistance, feel free to reach out to us at sales@flow.ai. By utilizing our resources, you can quickly deploy an effective chatbot solution tailored to your specific needs.

E-commerce businesses are turning to Maisie's AI-powered chatbots to elevate their sales figures and reduce the demands on customer service teams. By transforming casual browsers into genuine buyers through interactive quizzes, personalized recommendations, and attractive product offers, these chatbots significantly enhance customer engagement and direct visitors toward the most relevant products. They provide instant answers to customer questions around the clock, addressing inquiries related to shipping information and order statuses. This approach not only streamlines support operations but also reduces the workload for human staff. By initiating conversations based on various business metrics, such as time on page, exit patterns, cart values, and estimated delivery times, these systems can engage users effectively. The chatbots can be tailored to reflect user behavior, differentiating between new and returning customers, the pages they visit, or the size of their shopping carts. Furthermore, nearly every aspect of the chatbot can be customized—ranging from its content and visuals to the conversational paths it follows—ensuring alignment with the brand's distinct identity. In conclusion, this high level of customization not only enriches the overall user experience but also strengthens customer loyalty and satisfaction, making it a vital tool for modern e-commerce strategies.