What is Amazon Video Ads?

Amazon Video Ads offer a dynamic opportunity for advertisers to connect with customers on Amazon’s platforms through specifically targeted video content displayed on websites, mobile apps, and Fire tablet wake screens. By leveraging out-stream autoplay videos, brands can effectively convey their messages while crafting an engaging advertising experience. When at least half of the video is visible on the screen, it begins to play automatically, though the audio remains muted until the viewer takes action. Should the video leave the viewer's sight, playback will pause automatically, ensuring a seamless experience. It is crucial to refrain from including any clickable call-to-action elements within the ad, as clicking the video player would not only trigger the audio but also restart the video. Generally, Amazon video ads come with standard features such as the brand logo, a text headline, and a link for calls to action, all strategically placed next to the video player. This consistent format streamlines the advertising process by reducing the need for creative assistance from Amazon Advertising, making it suitable for both mobile and desktop users. Utilizing these features effectively can significantly improve your advertising strategy and boost viewer engagement, ultimately leading to better results for your campaign.

Screenshots and Video

Amazon Video Ads Screenshot 1

Company Facts

Company Name:
Amazon Advertising
Date Founded:
1994
Company Location:
United States
Company Website:
advertising.amazon.com/en-us/resources/ad-specs/custom-media/amazon-video-ads

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Amazon Video Ads Categories and Features

Video Advertising Platform

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization