What is Amazon Video Ads?
Amazon Video Ads offer a dynamic opportunity for advertisers to connect with customers on Amazon’s platforms through specifically targeted video content displayed on websites, mobile apps, and Fire tablet wake screens. By leveraging out-stream autoplay videos, brands can effectively convey their messages while crafting an engaging advertising experience. When at least half of the video is visible on the screen, it begins to play automatically, though the audio remains muted until the viewer takes action. Should the video leave the viewer's sight, playback will pause automatically, ensuring a seamless experience. It is crucial to refrain from including any clickable call-to-action elements within the ad, as clicking the video player would not only trigger the audio but also restart the video. Generally, Amazon video ads come with standard features such as the brand logo, a text headline, and a link for calls to action, all strategically placed next to the video player. This consistent format streamlines the advertising process by reducing the need for creative assistance from Amazon Advertising, making it suitable for both mobile and desktop users. Utilizing these features effectively can significantly improve your advertising strategy and boost viewer engagement, ultimately leading to better results for your campaign.
Integrations
Similar Software to Amazon Video Ads
OptiSigns
Introducing OptiSigns, the user-friendly digital signage solution tailored for ease and simplicity! This software strikes an ideal balance between affordability and compatibility, working seamlessly with any hardware available today.
Choose from an extensive library of over 140 apps alongside thousands of templates and formats, including images, videos, playlists, Google Slides, weather updates, social media feeds like Instagram and Twitter, and even YouTube content—whatever you need to captivate your audience! Elevate your business and enhance audience engagement with ease.
For just $10 a month per screen, you can utilize any display to grab your audience's attention effectively!
Manage everything remotely from a centralized portal, allowing you to take full advantage of features like images, videos, playlists, and scheduling. Spice things up with additional apps such as Google Slides, Weather, Instagram, Facebook, and Twitter, among many others.
Plus, we ensure compatibility with a wide range of hardware and operating systems, including Fire TV Stick, Android, Chrome, Raspberry Pi, Roku, Windows, Linux, and MacOS. Don't miss the chance to unlock the full potential of your business with OptiSigns! Get started today and watch your audience engagement soar.
Learn more
Ant Media Server
Ant Media specializes in delivering ready-to-implement, highly scalable solutions for real-time video streaming, addressing the demands of live broadcasts effectively. Tailored to meet client specifications, their solutions can be swiftly deployed either on-site or through major public cloud platforms like AWS, Azure, GCP, and Oracle Cloud.
Their flagship product, Ant Media Server, functions as a robust video streaming platform, offering Ultra-Low Latency streaming via WebRTC and Low Latency options with CMAF and HLS, all supported by comprehensive operational management tools.
In a clustered environment, Ant Media Server can automatically adjust its capacity to efficiently accommodate anywhere from a few dozen to millions of viewers, ensuring a seamless experience for all users.
Moreover, Ant Media Server is designed to be compatible with any web browser, and the company provides free SDKs for iOS, Android, and JavaScript, allowing clients to broaden their audience reach significantly. The platform's adaptive bitrate streaming capability ensures smooth video playback across various mobile bandwidths.
Ant Media has successfully expanded its service to an increasing customer base across more than 120 countries worldwide, showcasing its global impact in the video streaming industry. This dedication to growth and customer satisfaction continues to position Ant Media as a leader in innovative streaming technology.
Learn more
Gruuv Interactive
Video content is everywhere, and it’s evident that video advertising is on track to become just as prevalent. Nevertheless, there is currently a lack of infrastructure to distribute video ads effectively across different screens, devices, and platforms. This market need led to the establishment of Gruuv. Our groundbreaking technology platform equips Advertisers, Publishers, and Platforms with the tools to easily create and disseminate interactive video ads designed for a multiscreen experience. Founded by passionate professionals in mobile video advertising who have been pushing for progress in this area since the beginning, Gruuv allows businesses to produce impactful mobile and video ads at much lower costs. Creating captivating video formats can be done in just a few minutes, and all ads are fully responsive for various contexts, including In Stream, Interstitial, Native, and HTML5. With our intuitive drag-and-drop video ad builder, users can design impressive and effective creative and ad tags without requiring any coding or graphic design expertise. This ease of use opens the door for everyone to engage in the rapidly changing world of digital advertising, ensuring that no one is left behind in this dynamic environment. The future of video advertising is bright, and Gruuv is committed to leading the way.
Learn more
AdPlayer.Pro
AdPlayer.Pro is a global provider of advanced SaaS video ad tech solutions, which enable digital businesses to streamline the configuration and optimization of online video advertising campaigns, hence maximizing their revenue results.
The flagship AdPlayer.Pro video ad tech solutions primarily include a feature-rich ad-enabled video player (outstream & instream), specifically designed to easily integrate into publishers’ digital properties. The lightweight, responsive HTML5 player solution by AdPlayer.Pro:
- is compliant with all major video ad standards, including IAB’s VAST/SIMID/OMID, Google IMA + Prebid.js compliant.
- is easily ntegratable with third-party ad serving platforms;
- enables UX/UI and performance setup via API;
- includes robust live streaming features, and much more.
Another core technology by AdPlayer.Pro is the robust video ad server and video ad management platform, compliant with all types of advertising Demand, including VAST/VPAID, Google IMA, Header bidding (prebid.js), oRTB, XML, local file; including the CTV and MRAID support, and packed with a variety of beneficial features, including:
- advanced video ad unit setup capabilities;
- granular permissions management;
- real-time reporting and analytics, and more.
AdPlayer.Pro also offers a fully customizable white label solution, which enables businesses to spare their operational resources on the development of their in-house video ad tech, while achieving their maximum revenue results.
Learn more
Screenshots and Video
Company Facts
Company Name:
Amazon Advertising
Date Founded:
1994
Company Location:
United States
Company Website:
advertising.amazon.com/en-us/resources/ad-specs/custom-media/amazon-video-ads
Product Details
Deployment
SaaS
Training Options
Documentation Hub
Support
Web-Based Support
Product Details
Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English
