Kochava
Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention.
The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers.
Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.
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Kevel
Kevel, formerly known as Adzerk, provides APIs that enable you to swiftly develop a completely tailored advertising server for various types of ads, including sponsored listings, native advertisements, and internal promotions. By utilizing this service, you can reclaim control over your online presence and increase your revenue streams. The platform, recognized for its excellence, handles more than three billion API requests daily and has significantly decreased build times for major companies like Yelp and Ticketmaster by over 90%. This efficiency not only enhances productivity but also empowers businesses to innovate and expand their advertising strategies effectively.
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PropellerAds
PropellerAds is a diverse advertising platform that offers a variety of unique traffic sources along with AI-driven tools for ad-serving and optimization, catering to media buyers, agencies, brand owners, and affiliate marketers alike. Among its features are sophisticated Demographic and Interest Targeting capabilities tailored to align with specific audiences, a CPA goal pricing model that automates bidding and optimization processes, and effective ad serving formats such as Push, Interstitial, and Popunder ads, complemented by distinctive templates for user customization. Additionally, the company prides itself on being a member of IAB Europe and holds an ISO/IEC 27001 Safety Certificate, underscoring its commitment to security and quality in advertising solutions. This dedication to providing a robust and secure advertising environment sets PropellerAds apart in the competitive landscape.
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AdPushup
Enterprise media now boasts an innovative Ad Revenue Optimization Platform aimed at maximizing revenue generation for content creators around the globe. This platform connects users to over 50 premium advertising exchanges and employs cutting-edge ad serving technology to provide extensive ad operations assistance. With a unified interface, our solution guarantees that each ad impression on your site generates the highest possible profit. The user-friendly visual ad manager allows individuals to easily design new ad units and layouts with just a few clicks. Moreover, our layout optimizer, driven by machine learning, promotes revenue growth through automated A/B testing strategies. Publishers are empowered to open their ad inventory to real-time bids from multiple demand partners, while our smart system intelligently selects the optimal number of partners to ensure maximum yield for every impression. We are committed to aiding publishers in recovering revenue lost to ad blockers while adhering to the stringent user experience standards established by Acceptable Ads guidelines. By utilizing our platform, publishers can significantly increase their earnings and refine their entire advertising approach. This transformative solution not only enhances revenue but also streamlines the ad management process, allowing creators to focus more on content production.
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