Kochava
Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention.
The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers.
Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.
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6sense
6sense Revenue AI™ removes uncertainty and provides essential data and insights that empower your revenue team to develop and transform high-quality pipelines into actual revenue. By doing away with the lengthy and costly guesswork that has hindered B2B revenue teams for years, 6sense Revenue AI™ fosters reliable revenue growth. It ensures that every digital investment is optimized while unveiling concealed buyer behaviors. By scrutinizing vast amounts of data, it identifies in-market accounts, enabling you to take appropriate actions at every step across multiple channels. Although numerous companies are interested in what you provide, traditional martech systems often fail to accurately gauge buyer interest. This crucial, elusive information resides in the Dark Funnel™, which 6sense effectively analyzes and brings to light. Furthermore, streamline your prospect follow-up using AI-driven conversational email solutions. With 6sense® Conversational Email, sales and marketing professionals can craft customized emails powered by AI, facilitating the conversion of prospects into valuable sales meetings. This innovative approach not only enhances engagement but also increases the likelihood of closing deals.
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VDO.AI
VDO.AI is a cutting-edge video advertising platform aimed at empowering web publishers by leveraging the power of video content and advertising, which could boost their revenue by up to 50%. As the trend of video consumption continues to surge online, our platform ensures that publishers can seamlessly adapt to this changing environment. We present a complete proprietary technology suite that includes video players, streaming solutions, content delivery, and advertising services, serving some of the largest web publishers. Our goal is to connect elite advertisers with reputable publishers, creating a robust and valuable video advertising ecosystem. By pairing distinguished brands with top publishers, we cultivate an energetic space that amplifies the reach and effectiveness of video ads. We offer a wide range of native video formats that enable web publishers to fully harness the advantages of video advertising while enhancing engagement with global brands. Furthermore, our sophisticated ad serving technology is crafted to maximize the return on investment for every impression delivered, ensuring that both publishers and advertisers reap the benefits of their collaboration. In this rapidly evolving digital landscape, our platform positions publishers to thrive and innovate in the realm of video advertising.
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Kritter
A comprehensive advertising solution that combines features of an ad server, ad exchange, SSP, and DSP is designed to elevate your marketing approach. This platform enables the use of diverse location parameters such as country, city, latitude and longitude, and IP ranges to achieve targeted advertising. You can efficiently manage your campaigns by planning the specific days and times they will run. Engage your audience across both websites and mobile applications, or choose one platform depending on your strategy. Reconnect with users who have previously expressed interest in your offerings to deepen brand loyalty. When user data is accessible from publishers or exchanges, you can accurately focus on the right demographic groups. Gaining insights about users' device brands, models, and operating systems can greatly enhance your audience identification process. Utilize industry-standard categories that reflect user interests to uncover potential clients who resonate with your products. Additionally, you have the option to create customized ad categories for more effective audience segmentation and engagement. Select from an array of ad formats, including static, animated, expandable, interactive, and interstitial banners, to suit your campaign needs. Tailor advertisements for your app wall, content wall, content stream, and newsfeed to improve user experience significantly. You can also integrate video ads directly or layer them in-stream using VAST tags, creating exciting advertising possibilities. By incorporating in-banner video, you can further maximize your revenue potential while effectively engaging with your audience. The adaptability of this platform allows for creative advertising strategies that can evolve based on your unique requirements, ensuring your campaigns remain fresh and impactful. This flexibility empowers marketers to continuously refine their approaches, keeping pace with the ever-changing landscape of digital advertising.
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