What is Attio?

Attio is an AI-native CRM platform created for the next generation of go-to-market teams and revenue builders. It brings together workflows, automation, data, AI, and reporting into a single, powerful system of action. Businesses can automate sophisticated processes and maintain full control over their operations using Attio’s intelligent automation engine. The platform deploys AI agents to handle complex tasks such as prospecting, lead distribution, and data enrichment at scale. Attio’s adaptive data model is designed to mirror how each business actually works, offering unmatched flexibility. It seamlessly connects product, billing, communication, and customer data to form a real-time source of truth. Built-in reporting tools allow users to create deep, customizable insights in seconds rather than hours. Attio also accelerates setup by instantly syncing with email and calendar platforms. Designed for growth, it supports millions of customer records with ultra-low latency. Enterprise-grade security certifications ensure data protection and compliance as organizations scale. Trusted by thousands of companies globally, Attio supports businesses across startups, SMBs, and enterprises. Ultimately, Attio redefines CRM by combining intelligence, flexibility, and performance in one modern platform.

Pricing

Price Starts At:
$0
Price Overview:
Free (for small teams)
Plus $29 p/m (for growing teams)
Pro $59 p/m (for scaling businesses)
Enterprise $119 p/m (for large organizations)
Free Version:
Free Version available.
Free Trial Offered?:
Yes

Integrations

Offers API?:
Yes, Attio provides an API

Screenshots and Video

Contact profiles

Contact profiles

Company Facts

Company Name:
Attio
Date Founded:
2019
Company Location:
United Kingdom
Company Website:
attio.com
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Product Details

Deployment
SaaS
iPhone
iPad
Android
Training Options
Documentation Hub
Online Training
On-Site Training
Video Library
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
Target Organization Types
Mid Size Business
Small Business
Enterprise
Startup
Supported Languages
English

Attio Categories and Features

Sales Tracking Software

Activity Dashboard
Alerts / Notifications
Appointment Scheduling
Comments / Notes
Custom Reports
Document Management
Email Templates
Interaction Tracking
Lead Management
Pipeline Management
Reporting / Analytics
Task Management

Financial CRM Software

Lead Management
Marketing Management
Relationship Tracking
Team Assignments

Customer Communications Management Software

Batch Communications
Email Distribution
Personalization
Template Management

CRM Software

Calendar/Reminder System
Document Storage
Email Marketing
Internal Chat Integration
Mobile Access
Task Management

Attio Customer Reviews

Write a Review
  • Reviewer Name: A Verified Reviewer
    Position: Sales
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set 5 out of 5 stars
    Layout 5 out of 5 stars
    Ease Of Use 5 out of 5 stars
    Would you Recommend to Others? 9 out of 10

    Great AI CRM

    5 out of 5 stars Date: Oct 07 2026
    Summary

    Attio feels like a modern CRM built for teams that want automation and AI deeply integrated into their go-to-market workflow. It is flexible, fast, and much closer to how I want a CRM to work than the older generation of sales software.

    Positive

    What I like most is how much less rigid it feels than a traditional CRM. I can shape the data model around the way the business actually works instead of forcing everything into a predefined sales structure. The automatic enrichment and email/calendar sync are also huge. Attio builds out people and company records from existing interactions and keeps that context connected, which cuts down on a lot of manual CRM maintenance. The AI features make it much more interesting than a normal contact database. Research agents, AI-powered workflows, call summaries, customer signals, and Ask Attio make it easier to turn CRM data into actual decisions instead of just storing it.

    Negative

    The main downside is that the flexibility can take some setup. If your team does not think carefully about objects, attributes, workflows, and permissions, it would be easy to build something more complicated than you actually need.

    Read More...
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