Avaya Aura Integrations

The CX Hub is a cutting-edge cloud solution designed to strengthen the bond between businesses and their clients, offering an advanced customer experience. By merging the previously distinct areas of Contact Centers and CRM, this platform enables companies to facilitate fluid and transformative interactions with customers through various channels, including voice calls, voice assistants, and widely-used messaging platforms, while incorporating sophisticated features such as messaging, artificial intelligence, journey analytics, and data-driven insights. With its messaging capabilities, Voice Agents can quickly identify a mobile caller and provide pertinent information during the call, all while accessing a detailed history of prior communications associated with that number. In addition, Chat Agents can interact with customers via SMS or MMS using their assigned toll or toll-free numbers, allowing for a flexible communication approach. Customers also enjoy the option to skip waiting on hold and transition from a voice call to a messaging platform, significantly enhancing their experience. This innovative dual-channel strategy not only simplifies the communication process but actively boosts customer satisfaction by aligning with individual preferences and needs, ensuring a more personalized service. Ultimately, the CX Hub represents a significant evolution in customer engagement, paving the way for more responsive and effective business interactions.