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What is Bravo POS for Gun Stores?

In a landscape crowded with disparate solutions, Bravo distinguishes itself by offering the most comprehensive all-in-one platform tailored for firearms businesses. Supporting over 1,500 FFLs across the country and leveraging more than ten years of industry experience, our system effectively consolidates retail management, gun range oversight, and ATF compliance into a single, robust solution.

Our cutting-edge platform empowers firearms retailers to enhance operational efficiency significantly. With features like automated bound book compliance and integrated sales and range management, Bravo POS boosts your productivity while ensuring complete adherence to regulations. From handling ATF documentation to managing serialized inventory, coordinating range rentals, and processing background checks, everything is managed through a cohesive system that allows you to concentrate on expanding your business.

Built on solid industry knowledge, our platform guarantees that every transaction remains compliant and secure. Eliminate the hassle of juggling multiple systems and compliance worries. Our mission is to assist gun shops and ranges in preserving their legacy while achieving new heights of success. Discover why more than 1,500 FFLs have placed their trust in Bravo as their sole partner for comprehensive business transformation, and experience the evolution of your operations firsthand.

Pricing

Price Starts At:
$69/month
Price Overview:
Bravo offers several package options to fit the needs and budgets of both single store and multi-store businesses. All packages included unlimited users/seats, white-glove onboarding, training and live support. Prices range from $69/mo to $799/mo depending on feature sets and number of workstations.

Screenshots and Video

Bravo's All In One Point of Sale

Bravo's All In One Point of Sale

Company Facts

Company Name:
Bravo Store Systems
Date Founded:
2010
Company Location:
United States
Company Website:
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Product Details

Deployment
SaaS
Windows
iPhone
iPad
Android
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Video Library
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
Target Organization Types
Mid Size Business
Small Business
Enterprise
Startup
Supported Languages
English
Spanish
Swedish

Bravo POS for Gun Stores Categories and Features

Retail POS Systems

Barcode Scanning
Commission Management
Discount Management
Gift Card Management
Inventory Management
Loyalty Program Support
Pricing Management
Returns Tracking
Sales Tracking
Touch Screen
eCommerce

Retail Management Software

CRM
Commission Management
Email Marketing
Employee Management
Loyalty Program
Mail Order
Merchandise Management
Multi-Location
Order Management
Purchase Order Management
Reporting/Analytics
Returns Management
eCommerce

Point of Sale Software

Barcode Scanning
Commission Management
Cryptocurrency Support
Customer Account Profiles
Discount Management
Electronic Signature
Gift Card Management
Loyalty Program
Multi-Location
Restaurant POS
Retail POS
Returns Management
eCommerce Integration

Firearms Software

ATF Compliance
Accounting / ERP
Analytics / Reporting
Audit Trail
Background Check
Barcode Scanning / Printing
CRM
Electronic 4473
Electronic Bound Book
FFL
For Shooting Instructors
For Shooting Ranges
Inventory Management
Point of Sale (POS)
Purchasing / Procurement
eCommerce / Online Sales
eZ Check Verification

More Bravo POS for Gun Stores Categories

  • Reviewer Name: Michael M.
    Position: Owner
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    This product is great for running a gun shop.

    Date: Nov 08 2024
    Summary

    Experience has been great! The product is very easy to use and learn. Reporting could be improved upon, but it appears they improve on this monthly.

    Positive

    The ease of use and how quickly you can learn to use the product. It does multiple things for my shop, such as sales and tracking gunsmithing work.

    Negative

    Would like to see better reporting like a P&L Sheet for accounting purposes.

    Read More...
    Official Bravo POS for Gun Stores Response
    Date: Nov 08 2024
    Thanks for your detailed review! We're so glad to hear that Bravo POS is working so well for your gun store - it's music to our ears! Thanks for the suggestion on the reporting features - we're actively working on better P&L reporting for accounting. Thanks for noticing our monthly updates, we'll keep them coming. If you need any reporting tips in the meantime, just give our support team a shout. Thanks again for the great feedback!
  • Reviewer Name: Fabian S.
    Position: Owner
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Excellent Service for FFL

    Date: Feb 05 2024
    Summary

    With the simple interface and excellent CSR and Tech support, Bravo offers an excellent service for small business FFLs.

    Positive

    Excellent system for small business FFLs.
    Bravos CSRs and Tech support are fast, knowledgeable and reliable.
    Simple and hassle free interface.

    Negative

    It's not a con, but more as an inconvenience at times. Seems like there are frequent updates that put a pause to the business opening routine.

    Read More...
    Official Bravo POS for Gun Stores Response
    Date: Feb 06 2024
    Hi Fabian, Thanks so much for taking the time to share your feedback with Bravo! We're so pleased that you're experience with Bravo team members has been excellent and that you're finding such great value for your business. We also appreciate you mentioning the inconvenience - if the pause you're referring to is anything different than the typical 60 second delay when the opening the store after a release, please reach out directly so we can discuss. Thank you again for sharing your experience with us!
  • Reviewer Name: William D. A.
    Position: Owner
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Bravo POS & E4473

    Date: Apr 12 2023
    Summary

    We have been in the Firearms retail Industry for over 35 years and a Bravo user since 2018. Our overall experience with Bravo has been GREAT. The Technical support is very helpful and truly understand what it takes to run a successful business. Inventory management is very important to Bravo and the best feature of Bravo for me is E4473 and the recorded keeping of the firearms. Ive been through ATF audits and the Agents complement Bravo and the way it performs.

    Positive

    Bravo is very in tune with its customers and listening to our needs. They frequently update the software to keep up with all firearm industry regulations. Also with the along wit the Firearm updates Bravo is always improving their systems to stay ahead of the for ever changing world we live.
    Lastly the cloud based system is so nice, I have 2 locations and it makes everyday operating a breeze.

    Negative

    When you sign on with Bravo, You have to be ready with the mindset of converting to any NEW software system can and will be tough at times. Not really a Bravo thing but being Cloud based comes with its issues when your Internet provider "goes down" so I would defiantly recommend to have a plan in place for when this happens.

    Read More...
    Official Bravo POS for Gun Stores Response
    Date: Apr 14 2023
    D.A, Thank you so much for sharing your thoughts about Bravo Point of Sale, E4473 and more. It's music to our ears when we hear that you're benefiting greatly from our software and continual innovations. We're especially proud to know that your ATF audits have gone smoother than ever because of Bravo's gun software. As we continue to enhance and improve our technology solutions to keep pace with ever changing regulations and customer needs, we're also actively pursuing ways to make switching systems and onboarding easier, faster and more effective for our customers. Thank you again for your direct comments and for trusting Bravo to be your Point of Sale partner. It's customers like you that make Bravo what it is!
  • Reviewer Name: Tracy G.
    Position: Director of Operational Support
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best in the Business

    Date: Oct 27 2023
    Summary

    Overall, I can't imagine operating on any other POS platform. Bravo is a world-class product and deserves your attention for at least a demo. But you've been warned: once you try it, there's no going back!

    Positive

    I have used numerous different pawn POS systems over the years: Pawndex, Pawnmaster, Pawnmate, Muns, and Bravo. I can unequivocally say that Bravo is hands-down, far and away, the best. From eBay integration, the Estimator, Customer Loyalty, Business Intelligence, a streamlined e4473 process, a mobile payment app, an easy-to-use Physical Inventory module, and much more, there is no comparison. Other systems may do one or two of those things, but Bravo is the only one that does them all. Moreover, they are still developing great new ideas to further improve their lead as the frontrunner within this space.

    Negative

    An initial complaint was the lack of an e4473 product, which is now available and working great. The system is very robust on the configuration side of things. There are options and settings for just about everything. It can be a little overwhelming at first, but they did a great job of walking me through the process and explaining what every setting meant and did.

    Read More...
    Official Bravo POS for Gun Stores Response
    Date: Oct 27 2023
    Hi Tracy! Your review made us blush :-) Being an all in one software provider is something unique about Bravo compared to other point of sale providers in the gun, pawn and specialty retail space . . . hearing that it helped streamline your work and give you great value is music to our ears. And, yes, our built in E4473 and ATF compliance suite was a major enhancement we made a few years back that was needed so badly for any business with an FFL. We'll keep innovating . . . you keep sharing feedback so we can add customer suggestions to our roadmap. Thank you for trusting Bravo as your point of sale partner!
  • Reviewer Name: A Verified Reviewer
    Position: Manager
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Bravo Store Systems Helped me Manage my store on a whole new level!

    Date: Oct 27 2023
    Summary

    Overall I'm very impressed with what they have to offer and the attention they pay to what the customer wants/needs. When I need something there is always someone there to help out. I have also seen my sales increase from the efficiency of their system and from the Ecommerce options they offer!

    Positive

    The Inventory management including SKUs in Bravo was so helpful compared to my previous software. I was able to manage my pawn transactions and my firearm transactions with ease including all of the compliance that comes along with both of these types of transactions. I really liked the digital E4473 they provide and develop in house, and the automatic 3310's. We utilize their Ecommerce features as well and they have helped us continue to turn our in store inventory on a more regular basis. The reporting also helped me get a really in depth look at my business activities with a lot of detail. My employees were able to get into Bravo and start working really fast it was easy to understand, and when we needed help Bravo actually helped us train new employees!

    Negative

    I cant wait to see what else they have in store! We are thinking about moving into different verticals like range and Manufacturing in the future and these aren't quite available yet but will be coming soon!

    Read More...
    Official Bravo POS for Gun Stores Response
    Date: Oct 27 2023
    Hello and thank you for taking the time to leave a review about Bravo. We work really hard to make the system easy to use for employees so we're thrilled to know your team was able to get up and running quickly. We also appreciate you sharing how much you love Bravo E4473, auto 3310's included in our Point of Sale for gun stores and FFLs. It's been a game changer for customers. And, you're right . . . we've got a lot of big things coming on our roadmap for FFLs, including range and manufacturing features. We do 4-6 major releases a year so keep your eyes peeled for all the additional functionality we'll be rolling out. We appreciate you!
  • Reviewer Name: Shawn F.
    Position: Owner
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easiest, Most All In One Platform Available

    Date: Oct 26 2023
    Summary

    Bravo is a great platform for your retail store, pawnshop, and firearm store. Converting is easy, it is a cakewalk to learn the new platform, coming from someone who has personally used other platforms, from the basic to the elaborate "Master" systems.

    Positive

    There is too much to list. Bravo has a smooth, very modern, very sleek interface that is easy to navigate. Some of my personal highlights:

    Inventory Management
    Loan Management
    Layaway Management
    Custom Ad Hoc Reporting
    E4473 With Cloud Storage
    SMS Messages
    MobilePawn
    Buya
    E-Commerce
    eBay integration
    Retail Store Support

    Negative

    Honestly, there really isn't much to call a con. Compared to other platforms, it really is a step, rather a huge leap, ahead.

    Read More...
    Official Bravo POS for Gun Stores Response
    Date: Oct 27 2023
    Thank you Shawn, for taking the time to share you feedback about Bravo Point of Sale. We love to hear that you found the software easy to use and that you found so much value from the native integrations with E4473, SMS, mobile apps, eComm and more. We appreciate you and the trust you've placed in Bravo!
  • Reviewer Name: Tyler W.
    Position: Owner
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best Pawnshop / Gun Store Software Out There

    Date: Mar 21 2023
    Summary

    Overall - most people I recommend Bravo to complain about the cost at first, but I truly believe that cost is offset by how much more you are going to make by running Bravo. I would recommend it to every pawnshop and I would recommend E4473 to every gun shop as well.

    Positive

    Bravo makes pawn easy and effortless. They are constantly innovating in areas where other pawn software companies do not. eBay KPI makes it easy to have your entire store for sale in shop and online without duplicate sells being an issue, therefore increasing sales. Pawning, buying and selling can all be done in one transaction screen making the transactions quicker. Customers get the MobilePawn app which allows them to pay on their pawns while the store is closed. The E4473 feature is also something we absolutely cannot live without now and every shop that sells guns should have it.

    Negative

    Only two minor complaints. First, this software is cloud based, meaning it will rely on the speed of your local internet. We've not had but 1 issue in almost 3 years, but when your internet is down, your store is down. There is an option to get a cellular backup that will solve this. The other is the price. Comparing the price to other pawn software, Bravo is the more expensive choice - but it's worth it. I have no intentions of going anywhere and would only recommend Bravo.

    Read More...
    Official Bravo POS for Gun Stores Response
    Date: Mar 21 2023
    Tyler, So great to hear from you and thank you for taking the time to share your thoughts about Bravo! We're especially happy to know that you and your team are loving our integration with eBay and our native applications like Bravo E4473 and MobilePawn. We're huge believers in the power of omni-commerce and it's music to ears to know you're benefiting from so many of our integrated solutions. We also appreciate your comments about pricing. We know we don't always have the lowest price, but like you said we also believe customers get incredible value from Bravo, as we offer more powerful software than other vendors on the market. Thank you for recommending Bravo to gun stores and pawnshops. Your comments and your endorsement mean so much!
  • Reviewer Name: Kevin M.
    Position: Owner
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Bravo to Bravo Software

    Date: Mar 20 2023
    Summary

    Overall it continues to be a great experience with Bravo. Customer service is the best I’ve experienced with three other softwares over 30 years.

    Positive

    Bravo is a great pawn software with terrific customer service. They, in my opinion, are always looking for ways to improve and keep up with the ever changing world of technology and change in laws on federal and state levels. When I call with a question I always get a call back quickly if they aren’t able to take my call right away. They are courteous and professional.

    Negative

    I wish there were certain features they had that I or others may desire but they are sensitive to my request or ideas and I understand the reasoning behind not being able to make that always happen.

    Read More...
    Official Bravo POS for Gun Stores Response
    Updated: Mar 20 2023
    Kevin, Thank you for sharing your thoughts and experiences with Bravo. Providing outstanding customer service and continually innovating our two of our Core Values, so it's particularly rewarding to know that your experiences with our people and our products have been so positive. We also appreciate you sharing your thoughts about product requests. We consider and discuss all customer suggestions and wish there was a way to include them all in releases. Thank you for continuing the give us feedback and make suggestions - we try our best to make them happen! Our customers are the reason we "get out of bed in the morning" . . . thank you for being one of those reasons. We appreciate you!
  • Reviewer Name: A Verified Reviewer
    Position: HR Generalist
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best All in one software!

    Date: Mar 08 2023
    Summary

    My experience has been great from start to finish from support to development they are on top of it. I have been able to feel confident in using the product since day one. The onboarding from my old software was an easy process and all of my data transferred over without a hitch.

    Positive

    They do everything I need in my Gun Store, I can sell guns easily and feel compliant when doing so. I have also been able to buy used guns efficiently with the estimator they provide and I am able to manage my inventory easily with custom reporting. Doing their e4473 with cloud storage has been a breeze and has eliminated almost all of my paper printing.

    Negative

    No current cons, my only issue is that it isn't free which would be a dream!

    Read More...
    Official Bravo POS for Gun Stores Response
    Date: Mar 09 2023
    Thank you so much for taking the time to provide a review of Bravo software and services and for sharing your experience. We're so pleased that our Point of Sale, E4473 and Cloud Storage are making your life easier and that you have peace of mind that you're compliant. Just as important, we love to hear that your Onboarding, Training and Support experience has been easy and painless. We appreciate you trusting Bravo to be your all in one point of sale provider for your gun store. Thank you!
  • Reviewer Name: Micah A.
    Position: Owner
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Excellent service

    Date: Dec 24 2023
    Summary

    Excellent service and very pleased overall. May not have some of the bells and whistles that other POS software can offer but they more than make up for with the additional tailored features for FFLs. Overall very happy.

    Positive

    Fast and reliable customer service.
    Tailored system for FFLs.
    Everything works well and they way it should.
    System offers excellent solutions for small business.

    Negative

    Some features that I wish weren’t an additional cost.

    Read More...
    Official Bravo POS for Gun Stores Response
    Date: Dec 26 2023
    Hi Micah, Thanks so much for taking the time to leave a review of Bravo (and almost Happy New Year). We are dedicated to helping small businesses compete and to serve the 2A community with our software for gun retailers and FFLs - we're so pleased that your experience with Bravo is 5-star, that you're happy and that the service has been top notch. We'd love to hear more about what features would be valuable to you as an FFL. You can always leave customer suggestions for us from the Bravo solution center - we love to know what enhancements are at the top of our customers' wish lists. We have a lot of new features coming in 2024 for FFLs so stay tuned as we start to announce our product roadmap. Thank you again for trusting Bravo as your software provider!
  • Reviewer Name: Gregory W.
    Position: Director of Information Systems
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Bravo Pawn Systems

    Date: Dec 14 2023
    Summary

    We are thrilled to have transitioned to Bravo Store Systems as it has significantly enhanced our operational efficiencies and profitability. The seamless integration of features has streamlined our processes, allowing us to focus on core business activities and ultimately boosting our bottom line. Bravo Store Systems has proven to be a valuable asset in driving success, and we couldn't be happier with our decision to make the switch.

    Positive

    Bravo Store Systems deserves a resounding 5-star rating for its outstanding features:
    Inventory Management:
    Bravo's centralized inventory management is a game-changer. Tracking aged inventory and offering bulk discounts by age or category has significantly elevated our inventory turnover rate.
    Loan & Buy Management:
    Bravo simplifies the loan and buy processes. Creating and saving transactions and quotes until customers are ready to sell is a breeze. The ability to approve loans remotely via the app adds an extra layer of convenience.
    Task Manager:
    The intuitive task board keeps our team on track. Reminders for overdue layaways, loans about to expire, and other outstanding tasks ensure nothing falls through the cracks.
    AI Predictive Pricing Estimator:
    Bravo's AI-driven pricing estimator is a standout feature. It assesses and determines the worth of every item based on its current and future condition, providing suggested values tailored to transaction types.
    Jewelry Estimator & Scrap:
    The meticulous evaluation of jewelry and scrap items sets Bravo apart. Stones are automatically cataloged, and stone weights are separated from the total weight, preventing any overpayment for metals.
    Mobile App:
    Bravo's mobile pawn payment feature allows customers to make remote loan and layaway payments through the app. The addition of free SMS payment reminders has significantly boosted on-time payments.
    Enterprise Management:
    Searching and transferring inventory between stores, along with the ability to handle cash transfers and payments at any location, exemplifies Bravo's commitment to seamless enterprise management.
    Product Catalog:
    Bravo provides a comprehensive and accurate product catalog, including features, descriptions, photos, specs, prices, availability, colors, customer reviews, and more.
    Firearms Suite:
    Bravo ensures ATF compliance with a robust Firearms Suite, streamlining firearm transactions with features like built-in E4473, A&D book, 3310s, firearm transfers, and vendor catalog integrations.
    Multi-Transaction Processing:
    Bravo's capability to handle multiple transaction types simultaneously in seconds enhances both employee and customer experience.
    Customer Management:
    Seeing all customer information across channels and locations, including contact details, profiles, purchases, and loan history, is made easy with Bravo's customer management.
    Integrated eCommerce:
    Bravo simplifies online sales with integrated eCommerce, allowing the listing and selling of inventory on multiple online marketplaces simultaneously and automatically.
    Free Police Export:
    Bravo ensures compliance with law enforcement reporting mandates through free, complete, and compliant police exports.
    Reporting:
    With 60+ pre-built reports and customizable options, Bravo facilitates easy tracking of KPIs, providing actionable insights into company, store, and employee performance.
    Accounting:
    Bravo integrates seamlessly with accounting software, including QuickBooks, Great Plains, and Sage One, ensuring full accountability.

    Bravo Store Systems offers an all-encompassing solution that not only meets but exceeds expectations in every aspect of inventory and business management. A truly indispensable tool for businesses aiming for efficiency, compliance, and success.

    Negative

    While Bravo Store Systems excels in inventory and business management, we've identified areas for improvement, particularly in multi-store enterprise reporting and bulk functionality. Bravo actively listens to customer feedback, consistently working to address concerns and add new functionalities based on user requests. Their commitment to enhancement showcases responsiveness and dedication to meeting evolving user needs, ensuring ongoing improvements and refinements.

    Read More...
    Official Bravo POS for Gun Stores Response
    Date: Dec 15 2023
    Greg - WOW! Thank you for your incredibly detailed and thorough review - it will be so helpful to other businesses as they evaluate point of sale systems. We couldn't more be happy to hear that you find our software and partnership "indispensable" . . . that's how we feel about YOU and all our customers. We wouldn't be Bravo without you. We're also grateful that (1) you're willing to share your thoughts about areas that need improvement and (2) that you and your team actively work with Bravo to help us continually improve our multi-store enterprise functionality. We know that multi-location operators have unique needs so your feedback and suggestions are critical to our ability to deliver the best point of sale solution possible. We have a lot coming in 2024 on our product roadmap and we're excited to share that soon. Last, it's music to our ears that Bravo solutions are driving ROI - increasing profitability and making workdays more productive. Thank you for being such a wonderful partner to Bravo!
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