What is CODA?
CODA (Consumer Data Analysis) is an analytical tool tailored for the Fast-Moving Consumer Goods (FMCG) and Retail sectors, aimed at improving, clarifying, and scrutinizing large volumes of data.
With the help of CODA, users can uncover valuable insights into various areas, including:
- Brand and competitor market share,
- Distribution statistics,
- In-depth examination of product categories and sub-categories,
- Performance indicators for top stores and SKUs,
- Trends within the market,
- Appraisal of New Product Development (NPD),
- Evaluation of pricing tactics,
- Influence of promotional activities on sales growth,
- Trends in geographical performance,
- Insights into different retail formats,
- Monitoring outlet shares alongside metrics for shelf share.
This innovative tool equips businesses with the necessary data analysis to make strategic, informed choices, ultimately fostering growth and enhancing competitiveness in the marketplace. By providing a comprehensive view of various operational aspects, CODA supports organizations in navigating the complexities of consumer behavior and market dynamics.
Pricing
Free Trial Offered?:
Yes
Integrations
No integrations listed.
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Company Facts
Company Name:
Submarine Insights
Date Founded:
2017
Company Location:
United Arab Emirates
Company Website:
submarineinsights.com
Product Details
Deployment
SaaS
Support
Standard Support
Product Details
Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English