What is CTRL Commerce?
CTRL Commerce is a cloud-based B2B sales, CRM, and ecommerce platform built to help growing businesses manage complexity with more clarity. The platform is designed for companies that need to connect sales, operations, finance, customer service, product management, and customer-facing workflows in one scalable system. CTRL Commerce integrates with existing ERP systems, allowing businesses to synchronize data, reduce delays, and avoid the inefficiencies that come from disconnected tools. It gives teams real-time visibility into customers, orders, pricing, catalogues, invoices, credit, risk, and performance across every touchpoint. The platform supports B2B ecommerce, CRM, digital marketing, merchandising, personalization, customer service, customer insights, sales team management, sales orders, and reporting. It also includes B2B-specific tools for dynamic pricing, catalogue management, product information management, customer account management, invoicing, credit control, and risk management. CTRL Commerce helps automate manual tasks, streamline internal workflows, and reduce the need for teams to move between multiple systems to complete everyday work. Sales teams can manage accounts, orders, customer relationships, and pricing with better context, while finance teams can monitor invoicing, credit, and risk more effectively. Operations and product teams can use the platform to maintain accurate catalogue and product data, support merchandising, and keep customer-facing information aligned. The AI-driven capabilities help teams make faster decisions, personalize experiences, and improve efficiency across the B2B commerce lifecycle. By bringing ecommerce, CRM, ERP integration, sales management, finance controls, and customer insights into one platform, CTRL Commerce gives B2B companies a clearer path to growth.