CaliberMind Reviews

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

CampaignTrackly provides marketers with a streamlined and uniform process for tracking campaign URLs, effectively resolving issues related to missing or inaccurate advertising data, which can lead to poor marketing choices. With its robust automation and integration capabilities, the platform simplifies the creation and management of campaign URLs, allowing marketers to efficiently oversee their data while significantly reducing the time spent on these tasks. Featuring over 65 automation tools, CampaignTrackly is designed to be user-friendly and easily adaptable, minimizing technical clutter and preventing disruptions as users generate UTM links directly within their preferred applications, such as Excel, Google Sheets, and various email service providers like Mailchimp and HubSpot. By integrating with major marketing platforms like SalesForce and WorkFront, it provides fully automated workflows for campaign URL creation, which helps to eliminate manual tasks and the potential for errors. As a result, marketers turn to CampaignTrackly to not only standardize their campaign URLs but also to derive reliable insights that inform successful marketing strategies and enhance return on investment. In essence, this platform revolutionizes the way marketing teams approach campaign tracking, ensuring that they can focus on what truly matters: driving results and making data-driven decisions.

6sense Revenue AI™ removes uncertainty and provides essential data and insights that empower your revenue team to develop and transform high-quality pipelines into actual revenue. By doing away with the lengthy and costly guesswork that has hindered B2B revenue teams for years, 6sense Revenue AI™ fosters reliable revenue growth. It ensures that every digital investment is optimized while unveiling concealed buyer behaviors. By scrutinizing vast amounts of data, it identifies in-market accounts, enabling you to take appropriate actions at every step across multiple channels. Although numerous companies are interested in what you provide, traditional martech systems often fail to accurately gauge buyer interest. This crucial, elusive information resides in the Dark Funnel™, which 6sense effectively analyzes and brings to light. Furthermore, streamline your prospect follow-up using AI-driven conversational email solutions. With 6sense® Conversational Email, sales and marketing professionals can craft customized emails powered by AI, facilitating the conversion of prospects into valuable sales meetings. This innovative approach not only enhances engagement but also increases the likelihood of closing deals.