What is Critical Impact?

Critical Impact empowers you to enhance and streamline your email marketing efforts. Our platform provides an effective way to oversee your email and messaging campaigns, enabling you to dispatch tailored and scheduled emails and SMS for your promotional activities while maintaining a budget-friendly pricing model. Through our in-depth subscriber analysis method, we swiftly identify the individuals most likely to engage with your upcoming emails, increase their email interactions, or make additional purchases. The intuitive design of our interface allows you to schedule your communications in mere seconds, where you can select all your sending preferences on a single page and minimize mistakes by reviewing all submission details. Additionally, you can evaluate how your email appears across various devices, from smartphones and tablets to larger monitors, ensuring a consistent experience for all your recipients. This comprehensive approach not only enhances your email marketing strategy but also boosts overall engagement with your audience.

Pricing

Price Overview:
Customer Specific. Call or email for pricing.

Integrations

Offers API?:
Yes, Critical Impact provides an API

Screenshots and Video

Company Facts

Company Name:
Critical Impact
Date Founded:
2009
Company Location:
United States
Company Website:
criticalimpact.com
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Webinars
Video Library
Support
Standard Support

Product Details

Target Company Sizes
51-200
201-500
501-1000
Target Organization Types
Mid Size Business
Enterprise
Nonprofit
Government
Supported Languages
English

Critical Impact Categories and Features

Transactional Email Service

A/B Testing
Contact Database
Dynamic Content
Email Monitoring
Mailing List Management
Reporting/Analytics
Spam Check
Template Management

SMS Marketing Software

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Email Tracking Software

A/B Testing
Audience Segmentation
Campaign Management
Event-Based Notifications
Location Tracking
Team Management

Email Template Design Software

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Critical Impact Customer Reviews

Write a Review
  • Reviewer Name: Eugene D.
    Position: Email Marketing
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Almost perfect!

    Date: Oct 06 2023
    Summary

    Overall it is a great system for email marketing. Everything is very easy to use but we would like quicker loading time on images and dynamic lists.

    Positive

    Very easy to use and simple to generate emails. Uploading lists and organizing is flawless. It's almost perfect!

    Negative

    Uploading images takes forever and sometimes dynamic lists take very long to generate. I believe you need a better server.

    Read More...
  • Reviewer Name: Sean M.
    Position: Director of Digital Experience
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Club Caddie and Critical Impact

    Date: Aug 16 2023
    Summary

    In an era where the digital landscape is constantly evolving, staying ahead in the marketing game requires more than just innovative ideas; it demands cutting-edge tools that can seamlessly adapt and drive strategies to success. The Critical Impact Marketing Tool emerges as a true game-changer in this competitive arena, revolutionizing the way businesses approach marketing campaigns and outreach.

    Positive

    - Critical Impact is an extremely easy to use marketing platform, that allows our customers to manage and execute on their marketing plan.

    - Critical Impact offers fantastic support to us when troubleshooting through new workflows like SMS, and giving feedback in helping us improve how we utilize the software as a company.

    Negative

    - The SMS registration process initially was a very long and drawn out process, with little to no insight into whether we were going to be able to offer this product to our customers. We eventually put together a workflow that worked, but it took months to get to that point.

    Read More...
    1 user found this review useful.
    Official Critical Impact Response
    Date: Aug 21 2023
    Thanks for the feedback. As we increase our SMS roll out, those on-boarding issues should dissipate rather quickly. Great to have an awesome customer like yourselves.
  • Reviewer Name: A Verified Reviewer
    Position: Editor
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Critical Impact is exceptional

    Date: Aug 16 2023
    Summary

    My overall experience using this platform has been positive. My company recently switched from an outdated email marketing platform and we have been satisfied.

    Positive

    This email marketing platform is very easy to use and includes a plethora of features that make my job as an editor much easier. This is an exceptional drag and drop platform that allows myself to be creative because of the advanced software in place.

    Negative

    Occasionally, Critical Impact will have issues loading from page to page which can be frustrating, but Critical Impact's customer service team is very responsive and will help work through any issues you have.

    Read More...
    1 user found this review useful.
    Official Critical Impact Response
    Date: Aug 21 2023
    Thanks for the review. With new servers and tech we are steadily working to decrease those page load times.
  • Reviewer Name: A Verified Reviewer
    Position: Email Marketing Manager
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Critical Impact Review

    Date: Sep 18 2023
    Summary

    Overall I love Critical Impact. I was referred to the platform by another user, which is the best way to find a new platform. I have experience with a majority of Critical Impacts competitors, and this platform is my favorite.

    Positive

    The reporting options on Critical Impact are incredible! The email editor is very user friendly and allows you to create custom emails or customize well done templates.

    Negative

    I honestly do not have any major cons, Critical Impact has been easy to learn with an informative help center/ customer service when I do have an issue

    Read More...
    1 user found this review useful.
    Official Critical Impact Response
    Date: Sep 19 2023
    It's great to hear you are enjoying our product! Especially as you have tried other alternatives. Thanks!
  • Reviewer Name: Nathan M.
    Position: VP of Implementation and Education
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Integration is Tremendous

    Date: Aug 15 2023
    Summary

    Overall, the experience has been great. The sales and support teams have been super helpful as we've rolled this out to our customers. We look forward to a long partnership!

    Positive

    Connected data, active sync, graphics and integration are so good and will set us apart from the competition.

    Negative

    I wish it were a tad more intuitive. The initial template creation isn't straightforward but once trained it became simpler.

    Read More...
    1 user found this review useful.
    Official Critical Impact Response
    Date: Aug 21 2023
    We dare looking forward to a long partnership as well. Cheers to your helpful review!
  • Reviewer Name: Jitendra S.
    Position: Technical Recruiter
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Premier Email Management Solution

    Date: Oct 02 2023
    Summary

    In general, it gets the job done. Although we encountered some initial hiccups when transitioning from our previous platform while searching for specific features, I'm reasonably satisfied with its performance, especially given the cost. We're a small company with a high volume of subscribers and emails, so finding an affordable platform that meets our needs was challenging. Customer service is usually responsive, which I appreciate. However, their responses to questions, which seem common, give the impression that they might be a smaller or newer platform. For instance, we had an issue with ad blockers blocking specific banner ads in the message editor for certain users, a problem I expected to be more widely known given the prevalence of ad blockers.

    Positive

    The calendar view aids in tracking deployments by date, promoting collaborative work among team members. The message editor is user-friendly, and custom field-based subscriber search is a valuable feature. Deployment-specific message metrics are neatly organized and offer exportable one-page reports. Additionally, data/list exports are significantly faster compared to our previous platform, taking less than a minute, even for large exports.

    Negative

    Until this point, I have not faced any issues with Critical Impact. It performs well in every aspect of email marketing.

    Read More...
    Official Critical Impact Response
    Date: Oct 03 2023
    Thanks for this review!
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