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What is EmailOctopus?

EmailOctopus provides an affordable email marketing platform that includes all the essential tools for engaging your audience effectively. The user-friendly drag-and-drop editor enables you to design eye-catching email campaigns, with a wide selection of templates at your disposal. Additionally, you can create straightforward landing pages or embed forms to capture information from new subscribers with ease.

With capabilities for crafting welcome emails and comprehensive onboarding and lead nurturing sequences, you can automate your communications based on specific timelines. The segmentation feature allows you to target specific groups within your audience, enhancing the relevance of your emails. By utilizing custom fields, you can import and collect crucial data tailored to your audience's preferences, and you also have the option to segment your lists based on how recipients engage with your campaigns.

EmailOctopus seamlessly connects to over 2,000 applications through Zapier and Integromat, and it provides a WordPress plugin alongside direct integrations with Carrd, OptinMonster, and BookFunnel. Furthermore, their Amazon SES user Connect product allows for sending unlimited emails each month, making it a versatile choice for businesses of all sizes. The platform’s robust features position it as a compelling option for anyone looking to enhance their email marketing strategy.

Pricing

Price Starts At:
$8/month
Price Overview:
EmailOctopus offers a free email marketing plan for up to 2,500 subscribers.

For paid plans, pricing scales with the number of subscribers in your mailing list.
Free Version:
Free Version available.

Integrations

Offers API?:
Yes, EmailOctopus provides an API

Screenshots and Video

Company Facts

Company Name:
EmailOctopus
Date Founded:
2014
Company Location:
United Kingdom
Company Website:
emailoctopus.com
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Video Library
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

EmailOctopus Categories and Features

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Management Software

Data Recovery
Email Archiving
Email Deletion
Email Discovery
Email Monitoring
Email Recall
Queue Manager
Response Management
Routing
Shared Inboxes
Signature Management
Spam Blocker
Whitelisting / Blacklisting

Campaign Management Software

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

More EmailOctopus Categories

  • Reviewer Name: Alan P.
    Position: CEO
    Has used product for: 1-2 Years
    Uses the product: Yearly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best newsletter sending tool

    Date: Jan 14 2022
    Summary

    Really happy with the product. Have used it for a few years and don't intend on stopping any time soon.

    Positive

    Nice clean and simple UI.
    Great API for integrating with my app.
    Can send newsletters to filtered lists.

    Negative

    Can't think of anything; it has worked well so far.

    Read More...
  • Reviewer Name: Daniel S.
    Position: Owner
    Has used product for: 6-12 Months
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great! Good Price, Works Well, and Fantastic Support

    Date: Oct 19 2022
    Summary

    Excellent Service! It will not disappoint you. It is simple to use. You can make an email campaign fast, even if you are a new user.

    Positive

    - Free features that are paid in other competitors
    - Good for Small business
    - If you need to scale, the price is really good compared to other options
    - Excellent customer support. I just use the free version and as a newbie, - I had a setup problem my email in the WebHost. The support helps me in a few minutes. Everything is free. It was a real person in the support.

    Negative

    There are just a few email templates available in the free version.

    Read More...
  • Reviewer Name: Mark F.
    Position: Publisher
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great!

    Date: May 23 2022
    Summary

    Smooth. I found the site very easy to use and there is plenty of learning help to get the new user started.

    Positive

    EmailOctopus is superb, well-designed and put together. Unlike its competitors, where the limit is 1,000, EO allow free users 2,500 subscribers before charging.

    Negative

    Not much, but I'm a pretty new user. One minor thing - I find the purple octopus logo a bit twee.

    Read More...
  • Reviewer Name: Ramy K.
    Position: Founder
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Solid email newsletter service

    Date: Mar 30 2022
    Summary

    I'm happy with EmailOctopus and will continue using it to send my multiple newsletters. If you want a more affordable & simple email newsletter service, it's a good option for you.

    Positive

    It's easy to set up and much faster to use than some of the alternatives I have tried.

    It's also much more affordable than alternatives.

    Negative

    Not much really. There are some advanced features I would have liked to see (mostly around the API), but I knew before signing up that those features didn't exist, and on balance it was better to go with EmailOctopus than some of the alternatives that had a better API, but had other, more vital issues.

    Read More...
  • Reviewer Name: Blair G.
    Position: CMO
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    A great alternative to Mailchimp so far

    Date: Feb 25 2022
    Summary

    Overall, I was pleasantly surprised. I needed to find a cheaper option thank Mailchimp and this has worked great. I appreciate being able to see who actually opens up the emails in real-time and was able to customize my email to my liking with great ease. It is a very user friendly

    Positive

    This is a great, less expensive alternative to Mailchimp. So far, it has all of the functionality as Mailchimp, but without all the frills. If you know what you are doing, it's a great option. I really like analytics so far.

    Negative

    There aren't many cons that I've experienced to be honest.

    Read More...
  • Reviewer Name: Heather R.
    Position: Author
    Has used product for: Less than 6 months
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    What Mailchimp Aspires To Be

    Date: Oct 07 2021
    Summary

    I had to use MailChimp for my desk job last year and hated every moment of it. I always got lost, I wasn't able to edit email elements in the ways I wanted to, and editing text and images was clunky, slow, and frustrating. As an author I'm sending monthly newsletters to my readers and I can't afford to be ticked off every time I need to adjust some text.

    I'm sure my review sounds a bit biased / sponsored, but honestly EmailOctopus does everything MailChimp says it does, but better. I have absolutely nothing negative to say about it, and can't recommend it highly enough!!!

    Positive

    Incredibly intuitive UI, simple yet aesthetic design, easy website navigation, and great customer service! Navigating through the different screens and finding information or analytics is easy, I didn't get lost even when I was brand new to the software--and the interactions I've had with the email customer service have been pleasant and even overly generous!! Also I love how charming & aesthetic my campaign emails (and signup landing page!) look compared to the stiff & rigid designs I experienced with MailChimp.

    Negative

    I really don't have any major cons. I did run into a small bug where moving off the "email preview" and to the "email editor" wouldn't actually bring me to the editor, I had to refresh the page, but the service team fixed that right away after I mentioned it and it wasn't even a major hassle to begin with.

    Read More...
  • Reviewer Name: Andrew K.
    Position: Director of Community Activation
    Has used product for: 2+ Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Convenient, consistent, user-friendly!

    Date: Apr 26 2021
    Summary

    Overall, EmailOctopus is an effective and useful tool. Thank you for providing consistently convenient software!

    Positive

    EmailOctopus makes it simple to inform our community with eye-catching updates! Their UI is outstandingly intuitive.

    Negative

    Occasionally, followers receive font color errors.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Environmental Education & Outreach
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great, personalized support!

    Date: Nov 08 2021
    Summary

    I honestly tried to come up with more "cons" to list, but overall I'm really pleased with Email Octopus. I use it for a small nonprofit with a new, but growing, newsletter, and it suits our needs perfectly. We don't use it for list segmentation or email courses, etc, as of now, so I can't speak to those features. For a regular newsletter that looks nice and is easy to set up, Email Octopus is my automatic go-to.

    Positive

    -professional templates and presentation
    -constantly updated features
    -human responses and support from the company
    -they give back to environmental causes! (important bonus to us as a nonprofit)

    Negative

    -they do recommend you use an email address that you/your organization owns, rather than a free email (but this seems to be true for any newsletter system)

    Read More...
  • Reviewer Name: Laura C.
    Position: Marketing Strategist
    Has used product for: 1-2 Years
    Uses the product: Monthly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy for Non-Designers

    Date: Apr 12 2021
    Summary

    Overall the experience is easy and gives the user plenty of control over their templates and campaigns, without requiring specialized design or development skills.

    Positive

    First and foremost, I really appreciate the analytics. The reports are great. Overall, I find it very easy to put together a newsletter, even for someone with no graphic design skills. Copying campaigns and/or templates makes your work so much easier.

    Negative

    When you create a campaign, the platform defaults to showing you Email Octopus' own templates instead of your own. It just seems like an unnecessary extra click.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Founder
    Has used product for: Less than 6 months
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy, reliable, does what I need

    Date: Aug 19 2021
    Summary

    Great, reliable, easy to use product. I love watching those analytics once an email is sent! And also I love how it allows you to have simple or fancy campaigns, design choice is important.

    Positive

    Easy to use, lots of flexibility. Was able to import email lists and make campaigns without assistance. Love the analytics!

    Negative

    I have no complaints with Email Octopus, it allows me to do everything I need to do regarding email marketing and newsletters to my clients.

    Read More...
  • Reviewer Name: Michael C.
    Position: Founder
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Took a risk changing from Mailchimp and it was SO worth it

    Date: Sep 22 2021
    Summary

    Excellent. I recommended Mailchimp for years but now, without a second of hesitation I recommend EmailOctopus every time.

    Positive

    The UI is excellent and very responsive. It's easy to get around and not bloated like some other similar products.

    As a developer the main thing for me was the ease of integration. My app had a pretty tight integration with MailChimp; quite a lot of automation going on. However the Email Octopus API is SUPER good and I managed to replicate my entire app integration in an evening.

    The API and the accompanying documentation are so good that it reminded me of working with Stripe for the first time; everything so easy.

    Negative

    Not just saying this, but pretty much nothing. There's a minor annoyance in that you can't view segments - so let me be clear you can create segments and use segments but you can't see a list of who is in a particular segment.

    However I spoke to support about this (who are great) and they assured me it's on the roadmap.

    Read More...
  • Reviewer Name: Jennifer R.
    Position: Owner
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great mail service alternative

    Date: May 04 2021
    Summary

    Overall, I'm happy with Email Octopus and and I highly recommend them. Yes, there are other providers out there that offer more, but I have a mailing list of 7000 who I email twice a month. I wouldn't be able to afford those other providers. EO is the cheapest option around, yet their templates, interface, landing pages, automatic emails, analytics ... everything they offer is all I need. And they're constantly improving and offering more. Especially when taking cost into account, EO is a better option than those other providers.

    Positive

    - Affordable
    - Easy to use
    - Their customer service is excellent
    - Has everything I need for a newsletter
    - Uses AMS services - a dependable, powerful system

    Negative

    - Tricky to set up through AMS services... but doable.
    - Not all the services I use accept EO API (but more are adding it all the time).
    - When I add links to websites it sometimes takes a few tries--it can be glitchy.
    -Can't filter/sort subscribers online... must export.

    Read More...
  • Reviewer Name: Ian R.
    Position: President
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy to Use and Effective

    Date: Apr 23 2021
    Summary

    This is a great option for almost anyone, but especially a small marketing firm like ours. I have used them for many years, and will continue to do so.

    Positive

    Very simple and integrates well with AWS. Deliverability works really well when you set it up properly, and the analytics are very clear as well.

    Negative

    I replicate automated campaigns for clients because the signup sequence is all the same. I have to duplicate the emails and content one by one though - I wish there was a way to replicate an entire campaign and then just add the info in afterward. I may just be missing it though, and this is just a small point.

    Read More...
  • Reviewer Name: Jenn H.
    Position: Artist
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Excellent Option for Small Business

    Date: Apr 11 2021
    Summary

    Overall, I am very pleased with the service Email Octopus provides for me as a small business owner.

    Positive

    Price, simplicity, user friendly, constantly updating features, does exactly what I need it to do...allow me to write and send emails to my list.

    Negative

    Wish some of the more user friendly features were available, like being able to resend to recipients who didn't open the first email quickly and easily, or being able to embed a video directly into the email.

    Read More...
    Official EmailOctopus Response
    Date: Apr 12 2021
    Hi Jenn, Thanks for your review! I'm delighted to hear you're pleased with the service we provide. We're currently rolling out segmentation based on email activity so soon you'll be able to resend unopened campaigns to subscribers quickly and easily. If you prefer not to wait, you can sign up to our beta program and start testing it out now. As for embedded videos, I understand your frustration. Unfortunately major email clients including Gmail, Yahoo, and Outlook don't support embedded videos. This means if you do embed videos in your emails, your subscribers either won't be able to watch your video within the email or the email will be marked as spam. It's why we, and many other email marketing platforms, don't offer embedded videos as a feature. Thanks again for taking the time to leave your feedback. All the best, Hollie at EmailOctopus
  • Reviewer Name: Nikita M.
    Position: Webmaster
    Has used product for: 1-2 Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Wonderful mass email tool

    Date: Nov 11 2021
    Summary

    I volunteer for a small non-profit youth baseball league and our new registration system did not have support for creating newsletters or emails with flyers. The free plan is perfect for now, as we don't send too many campaigns. The editing features are easy and non-technical people can create some really nice looking emails. Love being able to duplicate a campaign, modify and just send it. We have not tried or figured out how to integrate this into our own website yet, so we manually export new email registrants from our system and import them into EmailOctopus, but it is not too difficult or time-consuming. The future scheduling feature is great too so volunteers can create the email when they have time but it will still send at the appropriate time. EmailOctopus is prefect for us.

    Positive

    Easy to use templates and nice Content Editing capabilities.
    Good Pricing plan.
    Easy List management to add users and takes care of unsubscribes.

    Negative

    We have not experienced any issues or cons with this product.

    Read More...
  • Reviewer Name: Deborah K.
    Position: Writer
    Has used product for: 1-2 Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Solid product

    Date: Nov 29 2021
    Summary

    A good service that I wouldn't hesitate to recommend. For an author with a small mailing list or just starting out this is a good choice.

    Positive

    Easy to use - has most of the features I need from a newsletter service. I use the site as a supplement so far for a small newsletter I run occasionally and for that it works fine and I have never really run into any problems.

    Negative

    Sadly doesn't completely integrate with Story Origin.

    Read More...
  • Reviewer Name: Patricia L.
    Position: Manager
    Has used product for: 2+ Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Excellent starter email server

    Date: Apr 29 2021
    Summary

    I'm very happy with this and would recommend it to those just starting out, especially if they are familiar with code and can follow fairly basic set up instructions.

    Positive

    Easy to work with once you get it set up. Nice templates, and easy to make your own if you know a bit of code. The best of the best free email servers. Great deliverability!

    Negative

    Took a bit to get it set up, but once set up it was well worth it. Missing some of the more advanced features.

    Read More...
  • Reviewer Name: Ash F.
    Position: Illustrator
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Amazing Service

    Date: Nov 23 2021
    Summary

    100% recommend to new users, as well as users looking to migrate who have lists approaching the 1000 free subs offered by other services!

    Positive

    - 2500 free subscribers, which is great for building your list
    - included campaign landing page, so you don't even need a website to starting building your list.
    - lots of stats and insights into your campaigns!

    Negative

    - Not a big player yet, so very little integration into WordPress form services.

    Read More...
    Official EmailOctopus Response
    Date: Nov 29 2021
    Hi Ash, thanks so much for the lovely review! We appreciate you taking the time to leave your feedback. We have a direct integration with Ninja Forms – a WordPress plugin for creating sign-up forms for your website. But if there's a specific integration you were looking for, please reach out to our support team and let them know – we'll see what we can do :-) Thanks, Hollie at EmailOctopus
  • Reviewer Name: Kunal R.
    Position: Manager
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Intuitive Email Marketing tool

    Date: Jul 20 2020
    Summary

    EmailOctopus is a very cost-effective email marketing tool. It offers great integration and highly scalable to reach and interact with subscribers. I recommend this email marketing tool. Worked great.

    Positive

    EmailOctopus is a simple solution for business marketing. It offers very easy to start a campaign with the option to design your own email layouts. Auto-reply Feature for every new subscribers. Reports for user engagement.

    Negative

    Honestly, I never had any bad experience. No cons.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Operations and Marketing Analyst
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Excellent for small scale marketing

    Updated: Nov 05 2020
    Summary

    I'm using EmailOctopus for my business marketing to increase traffic and sales. Its campaign gives me a responsive experience. Overall, it's good for small scale marketing.

    Positive

    EmailOctopus is the ultimate email marketing platform. It allows me to send multiple emails at a time. Its drag and drop editor gives ease in customization of email UI without any code. Its campaign insights are strict and give every detail about click, bounce rate and user demographics info.

    Negative

    The email schedule and automation is not working reliably.

    Read More...