Top Epsilon PeopleCloud Alternatives

Twilio Segment's Customer Data Platform (CDP) equips businesses with the essential data infrastructure required to prioritize customer needs in all their strategic choices. By leveraging Twilio Segment, organizations can gather, consolidate, and direct their customer information to any desired system. With over 25,000 businesses utilizing Twilio Segment, they are empowered to make instantaneous decisions, boost their growth, and provide exceptional customer experiences. This makes Twilio Segment an indispensable tool for companies aiming to enhance their customer engagement and drive success.

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

The Identity Matrix is designed to boost revenue while minimizing expenditure by accurately identifying 70% of web visitors in the US at an individual level. By establishing page intent and lead scoring criteria, users can seamlessly integrate this information into their CRM for effective outreach. With its robust person-level attribution, top-tier contact data, and comprehensive understanding of the customer journey, Identity Matrix addresses some of marketing’s most challenging inquiries: 1. What sources generate your highest-quality traffic? 2. Can you outline the customer journey in detail? 3. What are the best ways to engage with high-intent, in-market prospects? Moreover, with forthcoming GenAI functionalities aimed at enhancing customer journey analysis and providing conversion rate optimization recommendations, Identity Matrix is rapidly becoming the preferred data provider for many businesses looking to outpace their competitors. The platform's innovative features not only streamline marketing processes but also empower teams to make informed decisions that drive growth.

Maximizing the value of your first-party data is essential for success. D&B Connect offers a customizable master data management solution that is self-service and capable of scaling to meet your needs. With D&B Connect's suite of products, you can break down data silos and unify your information into one cohesive platform. Our extensive database, featuring hundreds of millions of records, allows for the enhancement, cleansing, and benchmarking of your data assets. This results in a unified source of truth that enables teams to make informed business decisions with confidence. When you utilize reliable data, you pave the way for growth while minimizing risks. A robust data foundation empowers your sales and marketing teams to effectively align territories by providing a comprehensive overview of account relationships. This not only reduces internal conflicts and misunderstandings stemming from inadequate or flawed data but also enhances segmentation and targeting efforts. Furthermore, it leads to improved personalization and the quality of leads generated from marketing efforts, ultimately boosting the accuracy of reporting and return on investment analysis as well. By integrating trusted data, your organization can position itself for sustainable success and strategic growth.

Modern consumers expect innovations that exceed previous standards. With Wunderkind, formerly known as BounceX, you can accurately identify and engage with the visitor behind each interaction in real-time. By differentiating between customers and potential buyers, you can customize your strategy, whether they are shopping in a physical store or browsing online, all without requiring a login. Utilize real-time intent signals to enhance experiences that encourage your most interested visitors to complete a purchase; if they appear uncertain, we gather their email addresses for future engagement. As you collect insights from a broader audience and grow your email list, you will be able to deliver precise behavioral marketing messages that reach a larger pool of potential customers, seamlessly connecting their shopping experiences across different sessions and devices. Building a direct relationship with your website visitors helps you effectively capitalize on the time they spend on your site through engaging advertisements that improve their experience instead of interrupting it. By prioritizing high-quality ad placements, you can experience extraordinary outcomes. Our ad units react to user behavior and guarantee full viewability, optimizing your Return on Advertising Spend (RoAS) like never before. This cutting-edge strategy not only meets but anticipates the changing expectations of consumers, allowing businesses to thrive in a competitive market. As a result, investing in such tools can lead to significant growth and customer loyalty.

The Comarch Loyalty Marketing Platform represents a cutting-edge tool designed to enhance customer loyalty and engagement through versatile loyalty programs. Tailored for a diverse array of industries, this platform allows businesses to forge deeper relationships with their clientele by utilizing data insights and automation effectively. By employing the Comarch platform, organizations can design focused campaigns that align with individual customer preferences, thereby boosting retention rates and fostering brand loyalty. Among its notable features are marketing automation capabilities for seamless campaign oversight, pre-defined customer journeys that guarantee effortless interactions, and sophisticated personalization tools that respond to specific customer behaviors. Additionally, the platform harnesses AI-powered analytics to uncover valuable insights into customer patterns and trends. It also offers features like fraud detection and adaptable rewards systems, enabling businesses to provide significant incentives that promote repeat purchases. With three decades of proficiency in implementing intricate loyalty strategies, Comarch has partnered with some of the most prestigious global brands, including Auchan, BP, Carrefour, Heathrow Airport, JetBlue Airlines, Galeries Lafayette, and True Digital, showcasing its ability to drive successful loyalty initiatives. This extensive experience underlines Comarch's commitment to helping businesses thrive in competitive marketplaces.

Transform the effectiveness of your omnichannel media efforts by leveraging cutting-edge identity-centric marketing innovations. TruAudience™ provides a robust marketing and measurement framework powered by data, featuring a wide array of privacy-conscious identity resolution, data enhancement, audience targeting, and advanced analytics solutions. Enhance your data strategy with a comprehensive identity source that enables seamless engagement with audiences across all marketing channels. Regularly evaluate and improve the impact of your marketing investments to optimize returns. TruAudience connects your data, teams, and marketing platforms through a cohesive identity graph, resulting in enhanced outcomes. This integration facilitates more accurate audience targeting and personalized engagement across both paid and owned media channels. Reallocate your media budget effectively, redefine your audience segments, and optimize creative and publisher placements to better meet your marketing objectives. In doing so, you can harness these advanced tools to propel your marketing strategy to new heights of both efficiency and effectiveness, ultimately leading to a more successful campaign. Embracing this innovative approach can significantly transform how you engage with your audience.

Utilizing your contemporary data warehouse can significantly enhance customer interaction and facilitate cross-channel marketing strategies. This approach unlocks fresh potential for delivering personalized, timely, and pertinent communications that yield tangible outcomes. It's essential to leverage all available data, rather than limiting yourself to what has been transferred to your cloud marketing platform. By minimizing unnecessary expenditures, you can increase the volume of messages sent across various channels. MessageGears retains your data in its original format, which allows access to a comprehensive suite of enterprise marketing tools at a significantly lower price compared to conventional marketing clouds. The segmenting feature of MessageGears merges the convenience of a drag-and-drop segment creator with an exceptionally swift segmentation engine that matches the speed of your data warehouse. Furthermore, MessageGears Message empowers you to utilize any accessible data, regardless of format, to tailor messages for each individual customer, achieving a level of personalization that surpasses what other email marketing services offer. This level of adaptability and efficiency ensures that your marketing efforts are not only impactful but also resonate deeply with your target audience.

Leverage your data to forge stronger connections with customers. In the current business environment, you have access to an extraordinary wealth of customer insights, but are you truly capitalizing on this potential? By promptly and efficiently harnessing this data, you can boost customer loyalty and encourage increased spending. Imagine if you could anticipate each customer's forthcoming purchase—this would enable a remarkable level of tailored service. Our advanced predictive models are engineered to transform marketing strategies through the power of data science. We are dedicated to making predictive personalization available to businesses of all sizes, including emerging startups, thus democratizing access to data science. This empowers you to deliver AI-driven, personalized experiences to your customers while continuously enhancing your revenue streams. Importantly, there’s no need for personally identifiable information; all you require are customer IDs and transaction histories. With adaptable data processing options, you can opt for secure uploads or direct integration, and you can start witnessing results in just a few weeks, not months. This initiative has been meticulously developed by digital marketing specialists to support those at the forefront of the industry. Ultimately, embracing these groundbreaking advancements will not only elevate customer satisfaction but will also drive substantial growth for your business. As you adopt these strategies, you’ll find that your ability to connect with customers on a deeper level will significantly improve.

Effectively identifying website visitors is essential for implementing successful people-centered marketing strategies. Once individuals are recognized, their preferences and interests can be systematically collected and transformed into insightful consumer data. This valuable information enables tailored interactions that increase return on investment while building enduring relationships with customers. At the cutting edge of this field, 4Cite connects web visits to specific individuals, providing access to comprehensive person-based information. Unlike alternative solutions, the data capture mechanism of 4Cite is entirely managed by the company, which allows for a seamless setup and operation of its tools without the burden of continuous upkeep. The advanced tagging system, known as OneTag, facilitates thorough data gathering for all website interactions and email response metrics without necessitating any setup from clients. Moreover, our data collection capabilities extend to additional data points such as email status, product catalog details, and transaction signals, offering a complete picture of customer engagement. By harnessing this powerful system, businesses can significantly enhance their marketing strategies, ultimately leading to improved customer satisfaction and loyalty. This comprehensive approach to data utilization empowers organizations to adapt swiftly to changing consumer behaviors and preferences.

Enhance customer satisfaction by delivering memorable experiences while easily accessing essential data. Create engaging interactions that can be launched on various platforms without any coding expertise required. Our carefully designed experiences boost conversion rates across all devices, leading to increased sales while concurrently collecting valuable customer information. Customers are more than willing to share their declared details with you. Gather insights regarding their intentions, preferences, motivations, and interests from your entire target audience. This information allows you to execute effective one-to-one marketing strategies that cater to individual experiences. Motivate customers to actively disclose their data, allowing you to gain deeper insights into their motivations, intentions, interests, and preferences. Present tailored content, products, and offers that align perfectly with their expressed needs. Access analytics and reporting tools that provide a comprehensive view of how your audience interacts with your quizzes and experiences, identifying areas for improvement in engagement, lead capture, and overall performance. This ongoing analysis will empower you to refine your strategies, resulting in heightened customer satisfaction and loyalty over time. Ultimately, by utilizing these insights, you can create a more personalized experience that resonates with each customer, fostering stronger connections and encouraging repeat business.

Throtle distinguishes itself as a leading company that focuses on identity and data onboarding. By harnessing cutting-edge data technology, Throtle empowers brands and marketers to achieve the most accurate 1:1 representation of their customers. The firm is committed to expertly linking individuals with their associated data and devices, which aids in crafting personalized marketing initiatives rooted in authentic customer identities. For further information, check out throtle.io, where you can discover methods to gain a clearer insight into your customer demographics. Throtle offers high-quality identity and onboarding solutions that evolve with the dynamic nature of identity. As consumers traverse an increasingly diverse array of devices and applications, the data they produce becomes more fragmented than ever. This fragmentation presents a significant hurdle for marketers, who often grapple with accurately identifying the individuals they interact with. Throtle equips brands to recognize and understand their customers at every interaction, across multiple channels and phases of their journeys, thus facilitating more effective and customized marketing strategies. By utilizing Throtle's forward-thinking solutions, organizations can significantly refine their ability to understand and engage with their target audience, ultimately leading to stronger connections and better results. In a world where consumer behaviors are constantly changing, Throtle's expertise becomes an invaluable asset for any business aiming to thrive.

In today's rapidly evolving and interconnected world, consumers effortlessly move through different channels, devices, and locations at an astonishing pace. Tracking customer interactions and their associated data to deliver personalized experiences can feel overwhelming. Nevertheless, this challenge can be effectively addressed. Experian Marketing Services' MarketingConnect adeptly resolves customer identities, creating a detailed customer profile that consolidates various touchpoints, connects channels and devices, and merges offline and digital behaviors. This results in a continuous, privacy-compliant identity that encapsulates every aspect of a consumer's everyday life. By aggregating a wide range of both declared and undisclosed data from diverse offline and online engagements, businesses can gain a holistic view of their most valuable customers and potential clients. Our people-based graph, developed over more than fifty years of reference data, enables marketers to precisely and consistently associate real individuals and households with pertinent data points, thereby facilitating effective engagement strategies. This groundbreaking method not only boosts marketing accuracy but also cultivates stronger relationships with customers, ultimately driving business growth. As businesses adapt to this landscape, the importance of understanding consumer behavior becomes increasingly paramount for sustained success.

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

In recent times, there has been a remarkable increase in the amount of data signals coming from consumers. This growth underscores the critical need for marketers to seamlessly combine a variety of online and offline identity markers into a cohesive system. Identity graphs serve as an all-encompassing repository for this consumer data, positioning themselves as the ultimate reference point. Infutor’s TrueSource™ Identity Graph is particularly notable, offering a top-tier collection of consumer insights that boosts omnichannel interactions, making them both tailored and measurably impactful. With our secure and privacy-conscious identity graph, marketers can create timely and pertinent experiences across all platforms where consumers engage with their brand. Employing our TrueSource™ Identity Graph allows you to greatly increase the significance of each engagement with both existing customers and potential leads. Furthermore, Infutor's platform provides the capability for immediate verification of consumer identities through an API, ensuring precision right at the moment of data collection or during any incoming interaction. This feature not only optimizes your marketing strategies but also cultivates stronger relationships with your target audience, ultimately driving better business outcomes. As the landscape of consumer behavior continues to evolve, leveraging such advanced tools will be vital for staying competitive.

Tealium's Customer Data Hub serves as a sophisticated platform designed to consolidate, oversee, and leverage customer data across various channels and touchpoints. By integrating information from mobile applications, websites, and other digital platforms, it enables organizations to develop a comprehensive and real-time understanding of their customers. This centralized repository not only allows businesses to craft personalized experiences but also to refine their marketing strategies and improve customer engagement. With powerful functionalities like data collection, audience segmentation, and real-time data orchestration, Tealium's solution helps organizations convert raw data into actionable insights. As a result, businesses can enhance their interactions with customers while achieving better overall performance and outcomes. Ultimately, the platform is a vital tool for any organization seeking to thrive in a data-driven landscape.

To deliver the most relevant and exceptional experience for your customers, understanding them is essential. The key to achieving this lies in utilizing customer data effectively. Voyado equips you with the necessary insights, data, and tools to communicate with accuracy and purpose. Retailers looking to expand their business will find no better platform than Voyado. We can assert this confidently, as our focus has been entirely on enhancing Voyado for the retail sector. As the saying goes, energy flows where attention goes, emphasizing the importance of dedicated focus. This platform is designed for direct use by customers, eliminating the need for external consultants. Our powerful and user-friendly platform is not only easy to implement, but it is also enjoyable to use, as shared by our satisfied clients. Additionally, we pride ourselves on the exceptional care and support we provide, ensuring a seamless experience for all users. Ultimately, Voyado stands out as a vital resource for retailers aiming to foster deeper customer loyalty and engagement.

Implement entity resolution workflows in mere minutes, drastically reducing the time typically required for such processes from months to just a few short spans. Customize advanced matching techniques that boost data accuracy based on your unique business needs. Protect your data while minimizing unnecessary transfers by retrieving records directly from their original sources. AWS Entity Resolution streamlines the task of matching and connecting related records, removing the need for custom-built solutions entirely. Leverage flexible, configurable machine learning (ML) techniques in tandem with rule-based methods to fine-tune record matching according to your organizational objectives. By removing duplicate entries, you can uncover richer insights from your data, effectively preparing it for artificial intelligence (AI) model training and ultimately driving better business outcomes. Cultivate more impactful experiences by utilizing integrated insights across multiple areas, including advertising, marketing campaigns, customer support services, loyalty initiatives, and e-commerce activities. Achieve seamless integration of SKUs, UPCs, or distinct product identifiers into a unified product record, which enhances tracking across retail outlets and supply chains and leads to greater operational efficiency. Furthermore, this streamlined approach not only boosts productivity but also fosters a data-driven culture that can adapt to future challenges and opportunities.

Organizations that effectively harness data make use of the Tilores API to create a unified customer profile across diverse systems. They devise real-time solutions that aid in risk management, fraud detection, and the delivery of personalized digital experiences, all while circumventing complex engineering hurdles. Inconsistent, incomplete, and outdated customer information presents significant challenges for businesses striving to align their strategies and maintain accurate reporting. To effectively leverage customer data, organizations must first standardize their schemas and ensure seamless integration of both historical and new data. Even after establishing a centralized system with coherent customer data, additional development work is often required to maximize its potential. To facilitate this, it is crucial for the unified customer data to be consistently synchronized back to each department's individual source systems, effectively creating a distributed source of truth. This strategy allows businesses to manage risk more adeptly, proactively identify fraud, and improve customer service. By converting fragmented and siloed customer data into a holistic Customer 360 perspective, organizations can uncover valuable insights and enhance their decision-making capabilities. Ultimately, this integration leads to a more profound understanding of customer behaviors, which drives ongoing improvements and fosters innovation within the organization. As a result, companies not only become more agile but also position themselves to adapt to changing market dynamics.

Senzing® offers a cutting-edge entity resolution API software that stands out for its affordability, user-friendliness, and powerful data matching and relationship detection features. With this software, you can seamlessly and automatically identify and resolve records concerning individuals, organizations, and their connections in real time as fresh data enters the system. The comprehensive and highly precise insights provided by Senzing can help lower operational costs while simultaneously opening up avenues for new revenue streams. Senzing's libraries are versatile and can be implemented on-site or in cloud environments, tailored to fit your specific architectural and environmental needs. Importantly, all data remains within your own system and is never transmitted to Senzing, Inc. The software requires very little data preparation, eliminating the need for tuning, training, or specialized entity resolution experts. Additionally, a complimentary proof of concept can be executed in approximately six hours on either AWS or bare metal, and you can experiment with the Senzing API for free on up to 100,000 records. This makes it an attractive option for businesses looking to enhance their data management capabilities without significant upfront investment.

Tapad has forged partnerships with a variety of brands to construct an all-encompassing global digital identity graph, enhancing their digital marketing tactics for the future. This groundbreaking Tapad Graph enables marketers to accurately identify customers or related households across multiple devices, supporting crucial functions in programmatic targeting, media analysis, attribution, and personalized marketing on a global level. Marketers can now seamlessly interact with consumers across an array of devices while gaining a more profound understanding of their touchpoints. Expand your outreach by connecting with consumers through an extensive range of digital identifiers, revealing new opportunities for engagement. By integrating additional devices into your existing datasets, you can effectively widen your reach. Customize your messaging across paid, earned, and programmatic campaigns to resonate with diverse audiences. In addition, Tapad collaborates with brands, agencies, and platforms to infuse their graph with device identifiers from various systems or data repositories, enriching it with more devices at both the household and individual levels, ultimately leading to improved marketing results. This cooperative strategy not only ensures that brands are equipped to thrive but also empowers them to adapt swiftly to the ever-changing dynamics of the digital marketing sphere. As the landscape continues to evolve, such partnerships will be crucial for maintaining a competitive edge.

Providing personalized customer experiences while maintaining strong security measures is crucial. The Akamai Identity Cloud acts as a cloud-native, Software as a Service (SaaS) solution that effectively optimizes customer identity and access management (CIAM). Designed specifically for applications aimed at consumers, the Identity Cloud presents a scalable infrastructure that enables the transformation, oversight, and interaction with millions of customers smoothly. It offers a range of customizable features for registration, authentication, and single sign-on (SSO), along with tools for managing user consent and preferences, seamless integration with marketing technology, and sophisticated data analytics functions. By bolstering customer data security, it simplifies compliance with privacy laws while preserving a superior customer experience. Companies reliant on high scalability, optimal performance, and user satisfaction frequently seek the support of Identity Cloud for their critical applications. Moreover, it facilitates quick deployment of omnichannel access via SSO and supports an extensive variety of authentication methods, such as social logins, directory services, and OpenID Connect (OIDC), ensuring a flexible and intuitive user journey. The adaptability to diverse consumer requirements positions Identity Cloud as a significant resource for any organization striving to improve customer interaction and loyalty. In an increasingly digital landscape, its robust features not only enhance security but also foster trust and engagement among users.

We deliver audience data that is both addressable and compliant with privacy standards, allowing marketers to reach new customers, enhance marketing analytics, gain valuable insights, and improve the effectiveness of their omnichannel campaigns. This capability allows for the precise identification and engagement of ideal customers across multiple digital platforms. Utilizing the complete potential of your data can significantly drive business growth. By deepening your marketing and advertising strategies through a thorough comprehension of audience data, detailed consumer profile segmentation, and efficient omnichannel targeting designed for specific sectors and seasonal promotions, you can achieve remarkable results. Collaborate with our audience specialists to develop a customized audience strategy that aligns seamlessly with your campaign goals. As a leading global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota addresses the complexities of data silos, enabling smooth integration across various industries, digital channels, and product categories. Our methodology merges online and offline identifiers to produce comprehensive audience-targeting data, equipping both B2B and B2C brands to refine their marketing and advertising initiatives. This ultimately allows brands not only to connect with their target audiences effectively but also to cultivate enduring relationships, thus ensuring sustained engagement and loyalty. By embracing our innovative solutions, brands can stay ahead in the competitive landscape, adapting to changing consumer behaviors and preferences over time.

The FICO® Identity Resolution Engine thoroughly investigates various and separate data sources to uncover links between individuals, locations, and events that could indicate fraudulent behavior and money laundering. Utilizing sophisticated fuzzy matching algorithms significantly enhances its ability to detect anomalies, while graph analytics offer real-time visual representations of connections between accounts, applicable both during and after transaction recording. By integrating multiple data points within a single application, it effectively connects them with other applications and accounts, even if the relationships are indirect. The system automates ongoing analysis of accounts based on their risk profiles, enabling it to uncover connections that may only surface after transactions take place. Additionally, it proactively identifies and prioritizes organized fraud and criminal activities through predictive analytics focused on relationships. With capabilities to perform federated searches across raw data and implement intricate link analysis, it utilizes advanced querying tools alongside visual link charts to deepen the understanding of the data ecosystem. Consequently, the FICO® Identity Resolution Engine plays a critical role not only in detecting fraudulent activities but also in facilitating the continuous investigation of such behaviors, ensuring a robust approach to financial security.

Enable clients to take charge of their journey with the powerful features of SAP Marketing Cloud, ensuring that your CRM goals are achieved. Boost your revenue by giving customers the freedom to browse, engage, and make purchases at their convenience. Enhance the productivity of your marketing team by leveraging in-depth insights into customer preferences and needs. Combine experiential and operational data to form a cohesive and detailed understanding of your audience. Eliminate organizational silos to fully capitalize on the wealth of customer information available to you. Gain a more profound comprehension of customer motivations to anticipate their behaviors and choices. Swiftly identify emerging trends and discover niche segments of your customer base to effectively customize your marketing strategies. Foster customer loyalty and build meaningful connections through enhanced insights and greater responsiveness. Utilize real-time business intelligence for quick assessments and confident decision-making across the organization, while simultaneously boosting customer satisfaction and refining your marketing efforts. This approach not only enhances the experiences of your customers but also strategically positions your business for long-term success and resilience in a competitive market. By adopting these practices, you will significantly improve your organization's adaptability and responsiveness to changing customer needs.

Navigating the complexities of selling through channel partners and cultivating customer loyalty can be quite challenging; therefore, we have designed specialized loyalty programs aimed at deepening your market insights, enhancing relationships with your partners, and rewarding their dedication to your brand. Our programs are meticulously tailored to help you gain improved visibility within your channel, recognize your customer demographics and purchasing habits, and effectively illustrate the return on investment from your marketing strategies. With our dedicated account teams, who possess certification in ROI measurement, you will be equipped to effectively demonstrate the success of your loyalty initiatives. Furthermore, you can establish a dynamic and scalable rebate incentive program complete with comprehensive performance data and analytical reports. Utilizing our services will enable you to acquire valuable customer insights that are often overlooked during point-of-sale transactions or rebate processes. Additionally, our platform supports the prompt distribution of SPIFF or rebate payouts via single-use or reloadable debit cards, ensuring a smooth experience for both your partners and customers, which ultimately fosters a more robust channel ecosystem. To top it off, our focus on continuous improvement ensures that your loyalty strategies will evolve alongside market trends, further enhancing your competitive advantage.

Craft eye-catching, personalized surveys, quizzes, and opt-in forms that significantly boost your subscriber count and refine your email segmentation strategy. RightMessage provides you with valuable insights about your website visitors, including their actions and specific preferences, enabling you to showcase customized, subtle calls to action and lead magnets that can enhance conversion rates by 22%. By delivering personalized calls to action, you ensure that visitors encounter opt-in and lead forms that are exceptionally relevant to them, increasing their level of engagement. Uncover the identities of those browsing your site and their specific desires regarding your offerings, creating a uniquely tailored experience that resonates with each individual. Furthermore, the platform seamlessly integrates visitor insights with your email marketing system, allowing you to create more individualized email campaigns. This method enhances interactions with returning subscribers and leads, presenting them with products and services that closely match their interests and needs. By utilizing existing information about your subscribers, you can significantly improve how you promote your opt-ins, nurturing a deeper connection with your audience. Engaging with visitors in such a personalized way not only cultivates trust but also leads to greater loyalty and retention rates. Ultimately, this strategy transforms casual visitors into dedicated subscribers, paving the way for long-term relationships and sustained success.

We empower outstanding Go-to-Market teams™ to transform how your business generates revenue. Terminus is specifically crafted for sales and marketing professionals who focus on revenue growth instead of just acquiring leads. Central to Terminus is our Data Studio, which allows you to seamlessly pinpoint and prioritize the best targets by leveraging firmographic, intent, engagement, psychographic, and relationship data. With Terminus, you can deliver customized messages to the right audiences, no matter where they are located. The platform enables you to create cohesive experiences across multiple channels, including display ads, social media, chat, email, and personalized web interactions. By effortlessly aggregating all your account information, Terminus keeps your go-to-market teams aligned from the first touchpoint to renewal and expansion. It proactively alerts sales teams about essential engagements, consolidates account information, and improves pipeline forecasting, which accelerates growth opportunities. In doing so, your organization can adopt a more efficient and streamlined strategy for driving revenue. Ultimately, the combination of these features allows your teams to work smarter and achieve even greater results.

Snapcommerce is transforming mobile commerce by using messaging to help consumers locate ideal products at attractive prices, allowing them to save money and prioritize what is truly important to them. Enter the advanced realm of mobile commerce, where Snapcommerce makes it easier to discover the best items without hassle. By 2021, we expect to exceed $1 billion in total mobile sales, highlighting a remarkable achievement in our development. Our creative strategy redefines the shopping experience for those who are budget-conscious, removing the tedious tasks of comparing prices, searching for coupons, and endless browsing. Instead, we optimize the journey, enabling users to find what they want with a simple message to a trusted friend. For retailers, attracting potential customers and making sales can often lead to marketing costs that surpass 35% of the product's price. In contrast, the Snapcommerce platform distinguishes itself by producing and providing personalized deal suggestions for every customer, improving the shopping experience and effectively boosting sales. This distinctive approach not only saves customers valuable time but also cultivates a more personalized shopping experience, ensuring satisfaction with every purchase. Ultimately, Snapcommerce is set to redefine how consumers engage with mobile shopping altogether.

Elevate your business growth and strengthen brand loyalty through Oracle CX Marketing, an all-encompassing set of digital marketing solutions within Oracle Cloud CX tailored for both B2B and B2C marketers. This powerful platform enables users to harness real-time data and customer insights to create customized experiences. By unifying customer interactions, purchases, and demographic data across diverse areas such as marketing, sales, service, and administrative functions, businesses can curate outstanding experiences for each customer. Collect data from various channels, apply intelligence on a large scale, and leverage insights to deliver personalized engagements at pivotal moments. This method empowers marketers to combine their intuition and creativity to craft captivating campaigns and memorable experiences for consumers. Concentrate on high-value clientele, refine lead generation processes, boost customer loyalty and growth, and ensure consistent, tailored communication across all platforms and geographical areas. In doing so, this comprehensive strategy not only enhances brand engagement but also prepares your business for lasting success in an increasingly competitive environment, ultimately ensuring relevance and adaptability in the ever-evolving market landscape.

Intelligent Journey Orchestration embodies a marketing strategy grounded in data that monitors customer actions across various channels, enabling authentic one-to-one personalization in real time throughout the customer journey. The time when marketers controlled the customer experience has passed; today, consumers lead in a digital landscape that compels companies to not only meet their demands but also to anticipate and resolve those needs before they are expressed. Organizations that genuinely focus on their customers are increasingly rewarded with loyalty, as they integrate client consideration into every facet of their operations. Marketing teams are assessed on their ability to draw customers in, create upselling and cross-selling opportunities, and cultivate lasting loyalty through continuous engagement. However, businesses have long been aware that lacking integrated access to a rich data ecosystem can turn their marketing initiatives into a disorganized and uninformed guessing endeavor, ultimately stifling their potential for success. As customer expectations grow more sophisticated, the urgency for companies to enhance their marketing strategies escalates, underscoring the vital importance of data integration in developing impactful customer connections. This shift highlights the necessity for organizations to embrace advanced data practices to foster a more responsive and personalized approach to marketing.

Achieving extensive relevance across diverse sectors such as websites, e-commerce, services, and workplaces is vital for success. Every search, suggestion, and interaction plays a role in enhancing user experiences. Our goal is to enable businesses to create the meaningful engagements that users expect. With Coveo Relevance Cloud, establishing fundamental relevant search is merely the beginning. Utilize self-optimizing AI that evolves with every click and inquiry across all points of interaction. This guarantees that you can offer increasingly refined experiences, identifying search relevance right from day one and progressing towards comprehensive 360° relevance. Each interaction reveals valuable insights into customer preferences, allowing you to serve them with relevant product offerings and tailored content suggestions that they will be excited to 'add to cart.' Accelerate access to the most pertinent answers through AI-enhanced customer self-service and AI-assisted agent interactions. Coveo stands out with its robust functionality, providing a diverse suite of features, including user-friendly drag-and-drop UI customizations, flexible headless APIs, and numerous other functionalities, simplifying the path for businesses to excel in a competitive market. By leveraging these tools, organizations can ensure they stay ahead of the curve and consistently meet the ever-evolving needs of their customers.

The Unboxing Marketing Automation strategy is set to significantly improve customer loyalty and increase revenue streams. By directly embedding the perfect marketing message and call-to-action (CTA) into each e-commerce package from your fulfillment center, the approach becomes incredibly streamlined. This advanced system alleviates the burden on your operations team, eliminating the need to handle pre-printed marketing materials that often deliver minimal impact. With complete attribution, marketers can easily increase customer conversions, backed by daily analytics on outgoing impressions and conversion rates for every campaign. UnDigital revolutionizes your e-commerce shipments, aligning them with your digital marketing strategies to provide customers with a personalized and tangible print experience. Additionally, the necessity for ongoing communication with your operations team diminishes, as you gain full control over the timing and customization of inserts found in packages, which promotes a unified brand presence. This cutting-edge method not only simplifies your marketing initiatives but also cultivates stronger relationships with customers through tailored interactions, thereby enriching their overall experience. As a result, businesses can expect to see not just an uptick in conversions, but also a more engaged and loyal customer base.

As a pioneer in the field of identity resolution, Intent IQ enables its collaborators to accurately identify clients and prospective customers who interact with their websites, apps, and physical venues, whether these engagements take place online or in-person. Their solutions prioritize privacy and are powered by the unique Identity Device Graph, which provides both reliable accuracy and scalable probabilistic insights in real-time across various settings, including those that do not utilize cookies or mobile advertising identifiers (MAIDs), as well as connected TV (CTV) environments. The benefits of Intent IQ's technology are advantageous across multiple industries, including media, retail, and finance. By creating the leading technology in identity resolution, Intent IQ effectively addresses significant challenges arising from the reduction of IDFA and third-party cookies, keeping their partners ahead in identity verification practices. This cutting-edge methodology not only boosts customer engagement but also creates a more integrated experience across multiple platforms, ultimately driving better outcomes for businesses. Furthermore, Intent IQ's commitment to innovation positions them as a vital resource for organizations seeking to navigate the evolving landscape of digital identity.

Our strategies for retention are meticulously crafted to bolster audience growth, recapture lost income from customer abandonment, and rejuvenate inactive patrons across multiple platforms. Imagine a situation where Jane Doe signs up for your newsletter using her work laptop, but later that day, she visits your website on her smartphone, places items in her cart, and ultimately chooses not to finalize her purchase. In this scenario, you are unable to initiate a recovery process for her abandoned cart since her mobile visit remains unrecognized. Such instances of untracked abandoners may represent up to tenfold the potential revenue that has unfortunately been lost. With Retention.com’s Reclaim solution, you gain access to our advanced Identity Resolution technology, which has the potential to elevate your SMS and Email earnings from Browse, Product, and Cart Abandonment strategies by as much as 10 times. The onboarding procedure is designed to be both simple and rapid, enabling you to set up the system within just hours, rather than dragging the process out for months. Additionally, the solution avoids unnecessary managed services, focusing solely on the critical technology that allows you to scale your abandonment strategies effectively, thereby ensuring a dependable and effortless return on investment. By adopting this forward-thinking method, you can greatly improve your overall customer engagement and retention initiatives, ultimately leading to a more robust business performance.

We help organizations elevate their sustainability initiatives by improving customer retention strategies. Our method transcends traditional loyalty programs. Utilizing our platform, companies can deepen customer engagements through memberships, subscriptions, referral systems, and digital rewards. TADA provides a holistic customer retention solution that empowers businesses to drive growth, enhance sustainability efforts, and maximize Customer Lifetime Value. Additionally, we promote synergy among businesses in our vast network. But how does this all work? We start with a customized business evaluation and a product demo to identify specific strategies your brand can implement for sustainability through enhanced customer retention. Once we determine the most suitable solution for your objectives, we work hand-in-hand with you to smoothly incorporate our customer retention platform, ensuring that you are up and running swiftly. This collaboration not only improves customer retention but also fosters a more resilient business ecosystem, creating a win-win scenario for all involved.

Data-driven marketing does not require a background in data science to be effective. Thanx offers automation that helps pinpoint successful strategies, provides recommendations for future campaigns, and includes intuitive testing tools for ease of use. Built to be flexible and reliable, it adapts to the continuously changing dynamics of your business environment. With a speedy deployment process and over 400 successful implementations, Thanx stands as a trusted ally in your digital transformation journey. Loyalty programs that necessitate customer check-ins, receipt uploads, or card usage often result in untraceable customers and missed sales opportunities. In contrast, Thanx captures purchases automatically whenever members shop online or utilize their credit cards, providing a smooth experience for customers while enhancing your business's data collection efforts. Our user-friendly content management system (CMS) empowers you to update your digital offerings whenever you wish, and with our affordable, fixed development fee, mobile app enhancements will not be an extra burden on your budget. This method not only reduces expenses but also significantly boosts your capacity to connect and interact with customers effectively. Ultimately, leveraging such tools can lead to a more engaged customer base and improved sales performance.

Velocidi offers an innovative e-commerce marketing solution focused on first-party audience capabilities. It serves brands and agencies by automating the segmentation of their first-party audiences across major platforms, enhancing marketing strategies. Leveraging its award-winning technology, Velocidi employs machine learning to forecast customer behaviors, allowing for the formation of precisely targeted segments that drive revenue growth. This advanced approach not only optimizes marketing efforts but also empowers businesses to make data-driven decisions that can significantly enhance their outreach effectiveness.

The Apex Loyalty App enables your brand to foster relationships with current channel customers, rewarding them for their partnership and engagement. Through this platform, brands can maintain strong connections with their channel partners, ultimately driving brand advocacy and loyalty. This innovative approach not only benefits the customers but also enhances the overall brand experience.

Our leading-edge, all-encompassing solution is designed to support any master data domain, implementation strategy, and use case, whether it operates in the cloud or on-premise environments. It integrates seamlessly with premier data integration, data quality, business process management, and data privacy capabilities. Tackle complex issues head-on by gaining reliable insights into critical master data. Instantly create links between master data, transactional data, and interaction data across multiple domains. Improve the accuracy of your data records through verification services and enrichment tailored for both B2B and B2C environments. Effortlessly manage updates to numerous master data records, dynamic data models, and collaborative workflows with a simple click. Reduce maintenance expenses and speed up deployment using AI-powered match tuning and rule recommendations. Increase productivity by leveraging search functionalities along with ready-to-use, detailed charts and dashboards. By adopting this comprehensive strategy, organizations can produce high-quality data that notably improves business results by delivering reliable and relevant insights. Ultimately, this holistic approach empowers organizations to confidently make informed, data-driven decisions that lead to sustained success.

Lifesight serves as a comprehensive marketing measurement platform designed to assist marketers in overcoming the pitfalls of inaccurate attribution, which can lead to budget misallocations and ineffective advertising expenditures. By utilizing advanced measurement methodologies such as marketing mix modeling, incrementality testing, and causal attribution, Lifesight enables marketers to enhance their decision-making processes, paving the way for sustainable and profitable growth. The platform's key features include: data centralization and operationalization to eliminate silos and improve data quality for accurate insights; marketing effectiveness measurement to assess the genuine causal impact of both online and offline marketing on sales; planning, forecasting, and optimization powered by AI insights for achieving marketing objectives with confidence; and marketing intelligence and analytics that integrate marketing and finance for ongoing enhancements. Additionally, Lifesight provides full-funnel measurement solutions tailored for a variety of sectors including ecommerce, retail, agencies, gaming, entertainment, B2B SaaS, as well as travel and lifestyle industries. With Lifesight, businesses can confidently navigate their marketing strategies, leading to significant advancements in profitability and efficiency. Explore more at lifesight.io.

Introducing Stirista, the pioneer of the first genuine cookie-less identity graph that drives data, activation, and attribution. We are dedicated to enhancing your first-party data while helping you attract new customers through targeted multichannel campaigns. Our cutting-edge identity spine makes it easy for you to onboard data swiftly and launch campaigns across various platforms, including CTV, display, social media, and email. With our solution, you can benefit from real-time attribution that spans both digital and physical interactions. Our Identity Graph continually updates as individuals engage with their surroundings, ensuring that every advertisement is effective and personalized. Say goodbye to squandered advertising funds and hello to precision marketing tailored to your customers' needs. By leveraging our technology, you can confidently navigate the complexities of modern advertising.

BDEX Omni IQ leverages artificial intelligence to assist businesses in discovering additional customers that resemble their ideal clientele. The BDEX Identity Graph employs a comprehensive network of SDKs, application publishers, and primary data sources, enabling companies to recognize consumers across various platforms. Each month, it authenticates more than 470 million hashed email-MAID-IP connections associated with 113 million households throughout the United States. As the sole identity platform that assures all IDs are linked to actual individuals, BDEX effectively eliminates any IDs associated with bots, click farms, and other types of ad fraud, along with temporary IDs resulting from Apple's ATT/DoNotTrack policies. Recognized by AdExchanger as the leading Identity Technology, BDEX offers solutions to enhance your targeting strategies and expand your customer base. This innovative approach not only improves marketing efficiency but also builds trust in the authenticity of consumer data used in campaigns.

Zeotap operates as a Customer Intelligence Platform (CIP) that empowers businesses to gain deeper insights into their customers, enabling them to forecast behaviors and make more impactful investment decisions. By utilizing a core of first-party data, our platform assists brands in acquiring new clients and expanding their customer base effectively. Each of our independent modules, which encompass customer data unification, identity resolution (including within data clean rooms), enrichment, modeling, and activation, seamlessly integrates and connects with over 100 partners across the marketing landscape. Recognized as a "Cool Vendor" by Gartner in 2020 and awarded the title of "Best Data-Enabling Technology" by AdExchanger in 2019, we uphold stringent standards for enterprise data privacy and security, including certifications like ISO 27001 and CSA STAR. With a diverse clientele that includes leading brands, publishers, and agencies across more than a dozen countries in Europe and North America, Zeotap is committed to excellence. Furthermore, we are proud to be a founding member of ID+, an initiative aimed at creating a universal marketing ID, showcasing our dedication to innovation in the industry.

Real-time patient identity resolution is accomplished by effectively mastering and linking data as it is generated. Through the transformation of protected health information into universal and de-identified HealthVerity IDs, organizations in the life sciences can successfully map and share the patient journey across various partner datasets, thereby creating a consistent and accurate source of truth regarding patient identity. This method also promotes internal data sharing between diverse organizational departments, which deepens the overall insight into the patient experience. Moreover, it enables flexible external data exchanges with organizations such as patient registries, health insurers, and other relevant firms. HealthVerity Census acts as a foundational step in crafting a data strategy that prioritizes activation, interoperability, and the long-term monitoring of patient information. By leveraging a sophisticated PaaS de-identification solution, it facilitates the activation of both internal and external data points, dismantling the silos that frequently keep vital information isolated within the organization. These robust capabilities ultimately lead to enhanced patient outcomes and support more informed decision-making throughout the healthcare sector. As a result, the integration of data across various platforms becomes a critical factor in advancing healthcare effectiveness.

Leverage a pipeline that integrates over ten sources of intent data, along with artificial intelligence and automation, to refine prospecting, personalization, and engagement in a streamlined workflow. Unify acts as a holistic platform that significantly enhances the efficiency and innovation of revenue teams by automating various go-to-market approaches. By amalgamating more than ten intent data sources with sophisticated AI and seamless automation, it simplifies the tasks of prospecting, personalization, and engagement. Noteworthy features include "Plays," which create automated workflows for repeatable strategies, "Signals" that identify real-time buying intent, and "Sequences" that enable personalized outreach across diverse channels. The platform’s AI functionalities not only assist in lead research but also in crafting customized messaging at scale, while its managed deliverability ensures effective communication. With a strong reputation endorsed by high-growth companies like Justworks, Lattice, and OpenPhone, Unify is committed to equipping sales, marketing, and growth teams with the tools they need to excel. This groundbreaking solution is positioned as an essential resource in today’s marketing environment, paving the way for teams to achieve unprecedented results. As businesses continue to evolve, the importance of such integrated platforms in driving success cannot be overstated.

CustomerLabs CDP is a digital marketing solution hosted in the cloud, designed to assist agencies, SaaS providers, and Ecommerce marketers in tracking, identifying, segmenting, synchronizing, and analyzing customer data effectively. This platform empowers marketers to craft personalized campaigns that span various channels without needing assistance from developers. You can gather and monitor customer information from diverse sources such as your website, apps, CRM, email, service platforms, and offline interactions. With identity resolution capabilities, it enables you to connect anonymous users across different platforms, providing a comprehensive 360-degree insight into your customers. Additionally, you can create targeted customer segments based on behavior, demographics, and user characteristics to facilitate timely messaging across multiple channels. Furthermore, this customer data can be effortlessly integrated with your current marketing tools, including Google Analytics and Google AdWords, enhancing your overall marketing strategy. With CustomerLabs CDP, you can ensure the accuracy of your customer data, ultimately supporting and informing your marketing choices more effectively. As a result, your marketing efforts can become more focused and successful, leading to improved customer engagement and satisfaction.

Delivr functions as a comprehensive identity resolution platform that empowers businesses to easily access and collaborate on data from any cloud service or platform. This adaptable solution addresses a variety of use cases, enabling organizations to uncover valuable insights and engage more effectively with their audiences through zero-party data. As a trailblazer in the identity resolution space, Delivr allows companies to refine their go-to-market strategies with precision. Organizations can identify dependable and scalable approaches to foster growth. By utilizing zero-party data in conjunction with closed-loop attribution, businesses achieve a more profound understanding of their audiences, facilitating effective activation. With a strong focus on advanced data privacy, ethics, and enterprise identity, our platform enriches your operational ecosystem, guaranteeing that engagement is both targeted and assured. Furthermore, Delivr empowers companies with essential resources to excel in an increasingly data-centric environment, ensuring they remain competitive and relevant. Ultimately, this platform is a vital component for businesses looking to navigate the complexities of modern data utilization.

NetOwl EntityMatcher provides a dependable, quick, and scalable identity resolution solution that considers not only the resemblances in entity names but also vital characteristics such as date of birth, place of birth, address, and nationality. In addition, it facilitates identity resolution through social network information, which may include details about an individual’s employer, spouse, or associates. Leveraging its unique search and indexing engine, NetOwl integrates evidence from a variety of entity record attributes, presenting a highly efficient, scalable, and intuitive method for matching. Users are empowered to set specific business rules tailored to their applications, determining which combinations of record attributes should be matched and the significance of each attribute. Moreover, the system's incorporation of the machine learning-based multicultural and multilingual name matching solution, NetOwl NameMatcher, elevates the complexity and effectiveness of name matching across various entity types. This integration not only boosts accuracy but also enhances adaptability in a wide range of identity resolution situations, thereby making it a robust tool for users facing diverse challenges.

Unlock the potential to maximize the return on every dollar invested in your marketing efforts by leveraging identity resolution along with a robust digital marketing optimization framework that encompasses everything from activation to attribution. By integrating attribution and activation in a cohesive workspace, you can elevate the contributions you make to your business and enhance the effectiveness of your real-time performance marketing. Our all-in-one toolset features streamlined workflows that will expedite your understanding of activation processes. This solution allows you to overcome identity-related obstacles throughout your customer journey by synchronizing all data at the individual user level, whether it pertains to interactions from digital campaigns, multi-device behaviors, or in-store transactions. Achieve greater precision in audience targeting, enabling you to execute more effective marketing campaigns across your chosen media platforms. With our automation features, you can save time managing your activations, allowing you to concentrate on strategic decision-making. Make educated decisions regarding the media platforms for your investments, ensuring that your marketing efforts yield the highest impact. Moreover, by employing these optimized tactics, expect to see a significant improvement in the overall efficiency of your campaigns, leading to better resource allocation and enhanced results for your business. Ultimately, this comprehensive approach will not only streamline your marketing efforts but also foster sustainable growth.