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What is MarketingConnect?

In today's rapidly evolving and interconnected world, consumers effortlessly move through different channels, devices, and locations at an astonishing pace. Tracking customer interactions and their associated data to deliver personalized experiences can feel overwhelming. Nevertheless, this challenge can be effectively addressed. Experian Marketing Services' MarketingConnect adeptly resolves customer identities, creating a detailed customer profile that consolidates various touchpoints, connects channels and devices, and merges offline and digital behaviors. This results in a continuous, privacy-compliant identity that encapsulates every aspect of a consumer's everyday life. By aggregating a wide range of both declared and undisclosed data from diverse offline and online engagements, businesses can gain a holistic view of their most valuable customers and potential clients. Our people-based graph, developed over more than fifty years of reference data, enables marketers to precisely and consistently associate real individuals and households with pertinent data points, thereby facilitating effective engagement strategies. This groundbreaking method not only boosts marketing accuracy but also cultivates stronger relationships with customers, ultimately driving business growth. As businesses adapt to this landscape, the importance of understanding consumer behavior becomes increasingly paramount for sustained success.

What is Epsilon PeopleCloud?

Epsilon PeopleCloud stands as a privacy-centric platform, harnessing advanced AI technology and the most extensive data available in the market to personalize experiences for individuals, thereby improving outcomes for both consumers and brands alike. By utilizing Epsilon PeopleCloud, organizations can predict, activate, and validate their marketing strategies in unprecedented ways, cultivating deeper relationships that drive enhanced business performance. The platform seamlessly combines billions of intent signals from both online and offline sources through predictive AI, enabling a comprehensive understanding of each individual's preferences and facilitating the delivery of customized messages at optimal engagement moments. With its interconnected suite of products and consistent identifiers, you can effectively connect with people across multiple devices and channels, meeting the expectations for a cohesive experience. Real-time insights empower you to gain a detailed and reliable overview of your campaign's performance, which can be translated into valuable reports for your leadership team. Moreover, this holistic view of your marketing initiatives allows for a direct correlation between campaign results and the specific actions that prompted them, providing essential guidance for future marketing strategies. Ultimately, Epsilon PeopleCloud equips brands with the tools needed to build stronger connections with their target audiences while maximizing the effectiveness of their marketing efforts, ensuring long-term success in an ever-evolving landscape. In this way, businesses can not only thrive but also adapt to the changing demands of their customers.

Media

Media

Integrations Supported

Commanders Act
FuseCommander
Knak
SAP Store
Taxi for Email
TrustCommander
Vesta
Viewed

Integrations Supported

Commanders Act
FuseCommander
Knak
SAP Store
Taxi for Email
TrustCommander
Vesta
Viewed

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Experian Marketing Services

Company Location

United States

Company Website

www.experian.com/marketing-services/identity-resolution

Company Facts

Organization Name

Epsilon

Company Location

United States

Company Website

www.epsilon.com/us/products-and-services/epsilon-peoplecloud

Categories and Features

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Popular Alternatives

Popular Alternatives