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What is Facebook Ads?

Effectively connect with prospective customers and supporters without needing to be an expert in your field. You can start promoting your brand on Facebook by using simple self-service tools that help you create and manage advertising campaigns while tracking their performance through clear reports. With a staggering two billion active users monthly, Facebook offers an extensive platform to reach nearly any target demographic. To identify the best advertising objective, consider your goals—whether that involves increasing website sales, encouraging app downloads, or raising brand awareness. Utilize your insights into your target audience—taking into account aspects like age, location, and other vital characteristics—to fine-tune the demographics, interests, and behaviors that resonate with them. After that, choose where you want your ads to appear, whether it's on Facebook, Instagram, Messenger, Audience Network, or through a combination of these channels. Moreover, during this stage, you can also decide which mobile devices will display your advertisements, further refining your targeting efforts. Adopting this thorough strategy will significantly improve both your advertising impact and your engagement with potential customers, creating a more meaningful connection. Ultimately, the more you tailor your approach to the audience's preferences, the better your results are likely to be.

Integrations

Offers API?:
Yes, Facebook Ads provides an API

Screenshots and Video

Facebook Ads Screenshot 1

Company Facts

Company Name:
Meta
Date Founded:
2004
Company Location:
United States
Company Website:
www.facebook.com/business/ads

Product Details

Deployment
SaaS
iPhone
iPad
Android
Training Options
Documentation Hub
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Facebook Ads Categories and Features

Social Media Advertising Platform

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

PPC Software

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder
  • Reviewer Name: Balwinder B.
    Position: SDE
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
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    Ease Of Use
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Effective and efficient advertisements.

    Date: Jun 17 2022
    Summary

    Overall, Facebook Ads is a well suited advertisement platform for small as well as big businesses. It provides all the analytics and the performance insights at one place for seamless workflow.

    Positive

    - It helps in targeting ads based on demographics, age and preferences.
    - The creator studio helps a lot in scheduling and tracking performance of the ad.
    - It is the cheapest among all the advertisement platform to post the ads.
    - It provides brief insights and report of the posted ads.
    - All the analytics, performance and the insights can be seen on a single dashboard.

    Negative

    - The mobile application is not detailed and intuitive as the web user interface of the application.

    Read More...
  • Reviewer Name: Prithvi K.
    Position: Kotlin Developer
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best tool to advertise and increase content engagement.

    Date: Jan 27 2022
    Summary

    Overall, Facebook Ads is a great tool to advertise and boost the post to make the most capital gain. The platform is easy to use and set up.

    Positive

    - It has a lot of tools that helps in targeting relevant customers for ads to make the most revenue.
    - It gives detail insights of the posts and its performance.
    - There are multiple price brackets to choose from to boost the posts.
    - It has a wide reach, so it is monetary viable than other ad platforms.

    Negative

    - The prices are a bit high for small creators and business.
    - The verification process takes a lot of time to complete.

    Read More...
  • Reviewer Name: Samantha H.
    Position: Digital Marketing
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easily Customizable Ads

    Date: Jan 24 2022
    Summary

    Overall, a helpful place to reach targeted audiences. All of our clients use this platform to reach their audience.

    Positive

    Allows us to customize specific ads for our clients so that new potential customers and patients can be targeted appropriately.

    Negative

    Is limited to just the Facebook users available to our niche, also pricing is expensive.

    Read More...
  • Reviewer Name: shristi B.
    Position: Developer
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 5,000 - 9,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy to published your ads

    Date: Sep 08 2021
    Summary

    Great and easy to use tools to increase your market and product visibility across a wide public social network. The platform is great for people and is an easy ads managing platform.

    Positive

    Help to send you ads to a wide range of people.
    You can easily customize to whom you want to show your ads.

    Negative

    Price can be reduce for small businesses.

    Read More...
  • Reviewer Name: Areeqa H.
    Position: DevOps Engineer
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Ideal advertisement platform for everyone.

    Date: Jul 22 2021
    Summary

    Overall, Facebook Ads is an ideal option for people with no prior experience and looking for an easy-to-use ad managing platform.

    Positive

    - Facebook's Ads can be used by anyone, as it has a wide pricing profile for creating ads.
    - It can be easily integrated with Instagram, that has a large potential audience.
    - The analytics and insights are in depth that helps further ads targeting.

    Negative

    - No major con, everything works great seamlessly.

    Read More...
  • Reviewer Name: Gertie Z.
    Position: Customer Care Coordinator
    Has used product for: Less than 6 months
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Social Media Marketing that is Turnkey

    Date: Jun 23 2021
    Summary

    Overall, Facebook Ads is a great avenue to generate a presence on social media. The software is user-friendly and of high quality. The analytics side of the ads run is also a wonderful feature.

    Positive

    The best features about Facebook Ads is the Ad generator that gives you the option to place the Ad that Facebook comes up with automatically. There are no setbacks with having to wait for a marketing team to make an Ad, saving time and money.

    Negative

    If there were real time monitoring where the demographics are updated instantly based on data, that would be helpful.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Administrator
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    The most unreliable ads service

    Date: Jul 16 2021
    Summary

    Extremely frustrating and time draining with no chance of progressing with them. We deal with Pinterest ads, Google ads, TikTok ads we never had a problem as we do weekly with Facebook Ads.

    Positive

    Big audience .
    Facebook and instagram in one place.
    One analytic for multiple accounts (Facebook and Instagram).

    Negative

    Restricted account every week for identity verification, payment verification, policy violation each time it takes another week to fix and none of them is ever justified.

    The worst of all this multi billions company is too greedy to even provide customer service via human beings it is only bots that is treating your business interruptions with 0 care.

    Read More...
  • Reviewer Name: Faraz M.
    Position: Flutter Developer
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Facebook Ads for social media.

    Date: Jul 06 2021
    Summary

    Overall, Facebook Ads can be a great tool for advertising on social median because of the large audience, brief insights and scope for customization.

    Positive

    - It has an effortless process of creating ads and targeting it.
    - It gives the detailed insight of the targeted advertisement.
    - Posts can be scheduled without any hassle.

    Negative

    - There is no con whatsoever that I encountered in Facebook Ads, it is awesome for social media advertising.

    Read More...
  • Reviewer Name: Sundar Y.
    Position: Data Scientist
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Helps you grow your business faster.

    Date: Apr 15 2021
    Summary

    Overall, Facebook ads help you grow your business by targeting effective ads according to your business preference. It has one of the best data repositories to help you with your goal.

    Positive

    - It is one of the best ad platforms for smaller ad targeting, you can target your ad according to your needs and your budget.
    - You can manage your ads directly from your Facebook or Instagram account.

    Negative

    - There are some minor bugs present on the platform and its features.

    Read More...
  • Reviewer Name: Deepak K.
    Position: Student
    Has used product for: Less than 6 months
    Uses the product: Monthly
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
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    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best advertisement tool for social reach

    Date: Oct 01 2021
    Summary

    Facebook is the better arrangement with regards to online media publicizing in many events. Its foundation permits a lot more extensive standards than some other online media channel. Appropriate for not really notable or new organizations, to get some more brand mindfulness and assess which crowds are an ideal best for them to target. Then again, it's not as great when the spending plans accessible are low, since publicizing on Facebook is moderately costly.

    Positive

    It's utilized across the entire association on an assortment of little and large customers. Contingent upon what financial plans our customers have accessible, we're utilizing Facebook consistently. It helps new organizations contact more extensive crowds and get openness. Expanding site traffic and explicitly, deals have been extremely fruitful with Facebook promoting. The consistent streamlining of the stage, just as every single new component, dispatched assist us with conveying better substance and get most pertinent clients to see our advertisements. It gives numerous of alternatives when setting up a mission to limit the designated crowd. Offers a wide range of advertisement types from a solitary picture to merry go rounds, which makes it appropriate for various promoting purposes.

    Negative

    Making a Facebook proofreader stage, which is downloadable and having the option to transfer things in mass would be astonishing and would save a ton of time. Offering more execution investigation alternatives on the dashboard.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Marketer
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Nice targeted ads

    Date: Feb 22 2021
    Summary

    Overall a nice platform. Great features and analytics. Analytics are helpful in fine tuning your ads for better results.

    Positive

    Facebook ads allows you to place targeted ads which are best suited for your target customers and help you reach exactly the right people.

    Negative

    There seem to be no cons as such, we have no problems.

    Read More...
  • Reviewer Name: Rahul M.
    Position: Intern
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Expand you business online with Facebooks Ads

    Date: Nov 20 2020
    Summary

    Facebook Ads help to expand my business online and increase the number of customers and fans online. It helps to publish my ads to such a giant audience and to the right customers who would want my product.

    Positive

    Helps to grow your business and connect to the right customers and fans.
    A very basic interface which easy to use and run simple self service tools.
    Billions of customers to approach and run your ads in such a large audience.
    You can select where you want to run your ads on what platform and devices or to whom you want to show according to their age, location etc.

    Negative

    No cons for this it works perfectly to grow your business.

    Read More...
  • Reviewer Name: Rishikesh M.
    Position: Software Engineer
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Facebook ads review

    Date: Dec 24 2020
    Summary

    Facebook Ads allow advertising internationally. It has a larger audience. Overall it is a great tool to use.

    Positive

    Facebook ads are a great source for monetization from Facebook content. Facebook connects all scale of businesses to connect with customers. The ads are also very creative and innovative.

    Negative

    The support feature is the only flaw in this software.

    Read More...
  • Reviewer Name: Prashant K.
    Position: Student
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 20,000 or More
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best promotion solution

    Date: Dec 02 2020
    Summary

    Facebook ads is the main source of money in my Facebook content. Needs some improvement but quite happy with their performance.

    Positive

    Facebook ads provide a platform to users to earn through their Facebook. Facebook helps many businesses to connect with customers on the internet. Facebook ads are very creative and innovative. It's very appealing.

    Negative

    Cons of Facebook ads is very limited and I can suggest you only one because they are good what they are doing.

    Read More...
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