Google Analytics Reviews

Google Analytics is a versatile tool with unsurpassed analytical and integration capabilities. With proper use, it enables data-driven decisions that can significantly improve business performance.

I like how it allows us to identify which products are most popular and adjust our marketing strategies accordingly. In addition, its customized reports and dashboards enable clear visualization of data, helping to make informed decisions quickly. Advanced segmentation features allow us to analyze specific audiences, which is crucial for personalizing user experiences.

The learning curve is steep, and it takes time to master all its functionalities.

Google Analytics stands out as a powerful & widely used analytics tool, providing businesses with valuable insights into their online presence.

It offers various competitive features which are remarkable for digital success like Comprehensive data tracking, user friendly interface, customization & flexibility, Integration with other google services.

Apart from being a amazing data analytics tool there are various considerations like - Steep learning for advanced features, Data sampling for large websites, Limited historical data in Free version etc.

Google Analytics is a powerful and comprehensive tool. Its ability to provide detailed data on customer behavior and website performance is invaluable to our organization.

I like its ability to provide conversion metrics that are particularly useful for evaluating the effectiveness of our marketing campaigns and adjusting strategies in real time. The enhanced e-commerce tracking feature allows us to analyze product performance and the effectiveness of promotions, which is crucial for maximizing sales.

The sheer amount of data and options available can be overwhelming, making it difficult to identify the most relevant metrics.

Overall experience has been positive, it helps converts raw metrics into understandable & insightful data which has been proven us a game changer.

The platform effortlessly converts complex data into a readable matrix which can be used by anyone with even basic understanding of digital landscape. The range of features from audience interaction to behaviour tracking ensures a comprehensive understanding of online interactions.

The accuracy of data can be affected by factors like ad blockers & user settings leading to potential discrepancies in reported metrics. Also i have heard of some privacy concerns which has been raised over data collection practices.

I would describe my overall experience with Google Analytics as excellent so far. The dashboards and reports are very much detailed which is very much essential for our day to day activities.

Google Analytics is one of the most trusted platforms that I have used when it comes to data. The user behavior analysis is very good. Also, the conversation rate tracking and the overall website analysis is very good.

The new GA 4 is little bit complex and understanding the platform can be a little bit tough.

Google Analytics is a powerful tool that provides us with a clear and detailed view of our website performance, allowing us to make informed decisions that drive growth and efficiency in our business.

Google Analytics is essential in our business to understand our customers' behavior and optimize our online strategy. We can see where our visitors come from, what pages they visit and how long they spend in each section. This helps us identify which products are most popular and where we should focus our marketing efforts.

Setting up event and conversion tracking correctly takes time and technical knowledge, which can be a challenge for smaller businesses.

Being part of Google, I do not doubt that it has a large amount of data and that this data is also consistent. This data is invaluable to me and I have been able to take advantage of all the results I get when conducting research and searching for information with this platform. With Google Analytics I have also been able to detect how users have been able to find my company's website, with this it has been able to give me an idea of what to focus on in order to have better performance and thus also obtain potential clients by knowing what users are looking for . My company's campaigns have also benefited from this platform by being able to use valuable information that allows my work team to attract more attention from users and create potential clients, target a more interested audience or create an audience to whom interested in the services offered by my company. I have been able to get good information with this platform since all information is actionable of how visitors interact with my company's website, plus if I don't want to spend all my time on the computer it is possible to track everything through the mobile application which I consider from my perspective to be very complete and interactive to monitor my company's website.

Google Analytics can be integrated very well into any website, thus being able to measure user traffic, from which sources they have reached your website, you can even add heat maps to detect the areas that users visit most frequently and thus take advantage of that information to bring forth other features that users don't often see or encounter. With this amount of data and more, a comprehensive analysis of the website can be carried out to obtain the best performance and also have more visitors by having a more intuitive page if the data obtained when your website is crawled is used. This website monitoring tool is very complete and for my part I have taken a lot of advantage of it, obtaining benefits.

You can differentiate between organic traffic and the traffic that has come thanks to ads. For the marketing team, this function has been essential since it was possible to determine how much impact marketing has caused within my company and how much it has helped to introduce the best keywords within my website. With this function, it has been measured to scale my company by being able to promote ideas depending on what the users are looking for and also apply strategies that work to fall into a bad streak of visits, so knowing the users well is very important and with this platform helps a lot to understand what users need.

The reports show understandable graphs, I did not hesitate much to make decisions when it comes to obtaining the results of certain periods. For me, seeing the traffic results once a campaign is published is important to see if the strategy I applied is working. In addition, many more things can generate the reports since it is highly customizable, adapting to the needs of each company.

Google support has given me many solutions when I have had crashes within the platform, usually this has not happened frequently, but when it does happen a quick solution is important as it would be a waste of time and money for every day that passes . Also, when I want to implement new strategies I can count on the Google support team to see if it is feasible to apply certain methods and that they are useful when applying them. So from support I have had a good experience as a user of several years with this platform.

Honestly, I don't find many problems that are relevant and that prevent the correct functioning of this platform. Google Analytics is very well optimized from small to large companies and that is what I liked about this platform compared to others. For me these are the points that I consider negative that may not be so difficult to solve on a day-to-day basis:

You may need Google Analytics experts to use this platform as handling data is not easy even though this platform is not complicated to use. I say this from experience, handling a lot of data and taking advantage of it does not always turn out as expected, the supervening bias must be taken into account and many other techniques to apply with the data obtained with this platform. In addition, with the Google Analytics 4 update, many functions that the previous version of GA had become obsolete, so you have to consider having trained personnel for the correct use of this platform-

This platform does not work very well with respect to social networks, I suppose that since most social media do not have indexing in certain places, it is likely that a deep study cannot be carried out. In addition, when visitors arrive at my company's website, it often detects it as "from unknown sources" this makes the analysis a bit blemished by not being able to correctly determine that a user came through a certain social network.

They could create a kind of course from the most basic to the most advanced in order to take advantage of this platform. Many times new users do not see a good performance of this platform due to the misuse of the data obtained. I believe that Google should give many examples in order to have a better performance in the use of this platform and also optimize everything so as not to have repeated analyzes or that are not worth it.

A game-changer for me and my team. It lets us zoom in on how our website is performing and understand our audience behaviour. It helped us refine our strategies, understand our audience better, and drive better results for our business.

Very detailed audience insights, real-time updated data, you can customize goals and conversions, also user-friendly once you learn the needed features.

It took me a while to figure it out, it's quite complicated to get a grip at first, a lot of valuable features but you have to understand how they work.

Google Analytics has been a perfect service to be able to have a complete analysis of what happens within our web page, thanks to this platform we have been able to count correctly, since previously we used others when counting the visits, and they did not cancel the visits repetitive, therefore, the visit accounting system was not so accurate. Currently, with the help of Google Analytics we have been able to correctly count the total visits for each of the actions on our website, in addition, we have also been able to have a complete record of the visits we receive from each of the regions around the world, This platform offers us a geographic map function, in which we can see the percentage that we have received on the page, we can graphically see which region has been the most web page, this platform automatically detects where the visits from each of the users. Google Analytics has also helped us a lot to visualize the most demanded areas on another web page, we have been able to visualize the most important areas for our clients, since this platform of activity waves, already when it allows us to detect more visualized areas or what more time They have captured the attention of visitors.

Google Analytics has been a very key service when it comes to correctly analyzing the behavior within our website. The main feature that I liked about Google Analytics platform analyzes and reports in real time about the general behavior of a web page, every time I correctly associate a web page to Google Analytics, this platform will automatically start collecting all possible information about of the behavior of the web page, information on the number of total visits, the number of organic visits or visits by robots, as well as detecting the behavior of each visit within the web page, yield innovative results to find out which section is most demanded of a website. Another positive aspect that can be found within this platform is that it correctly counts the visits without the need to duplicate them, this platform automatically detects repetitive visits through the IP address of each visitor, managing to make organic visits and avoiding repetitive counting. Another positive aspect that can be found within this platform is the ease of main configuration, since it is quite easy to correctly link the website with the Google Analytics system, you just have to correctly configure the ports of the website, configure the different sections of a web page and also configure the servers, in order to obtain reports in real time. I also like Google Analytics since it also collects information about contact forms that are located within a website, this function is very important since it helps us to correctly count the number of people who have accessed a contact form , to be able to know how many clients have contacted us.

The main negative aspect that can be found within Google Analytics is that this platform offers a mobile application that is not fully designed to have a wide configuration of the Google Analytics system. This application only allows you to obtain and generate new reports about the behavior, however, you cannot make any type of configuration regarding the web page or the connectivity that the page has with the Google Analytics service, you cannot notify server configurations and Neither are Port configurations hosted on the web page, this is quite negative since these configurations can currently only be done through the version for computers. Another negative aspect is that this platform does not have any kind of built-in function to protect against attacks on the website's servers, currently it only links to the website to perform deep analysis of the behavior of the website, however, it is not capable of blocking visits from hackers or malicious people on the web page.

Google Analytics brings great value to my work environment by being able to provide an overview of the performance of a website, knowing what data I must collect correctly, I can obtain the best results to apply improvements and advanced strategies that allow a company or small company to have better performance. business. I recommend this tool for the complete analysis of a website and also to be able to carry out market research, thus obtaining excellent results. Although it costs a bit to use it, it does not imply that other methods can be used, such as hiring someone who is an expert in this platform to be able to apply it to your company.

Google Analytics is simple to set up and integrate with your website or app. You just need to paste a code snippet or use a tag manager to start collecting data. You can also connect Google Analytics with other Google products, such as Google Ads, Google Search Console, Google Data Studio, etc., to get more information and actions.

It provides a large amount of data and reports on the performance of a website or application. You can track metrics like traffic sources, user behavior, conversions, revenue, retention, etc. You can also segment your data by various dimensions and filters, such as location, device, channel, campaign, etc., to get more granular information.

It allows me to customize its data collection and analysis according to your needs. You can create goals and events to measure specific actions or results on your website or app. You can also create custom reports and dashboards to visualize your data in different ways. You can also use advanced features like attribution models, funnels, cohorts, audiences, etc., to optimize your marketing strategies.

I like that this platform has a large and active community of users and experts in Google Analytics and how they can take advantage of this tool, who can help you learn and solve any problem. I can access online resources such as frequently asked questions, tutorials, webinars, blogs, etc., all of this is very useful to improve the skills of correctly handling this tool to apply the best strategies to the objectives set. You can also join forums, groups or courses which can have more answers to solutions that can be applied to any type of business.

The limitations that Google Analytics can have with respect to its usability are very few, but it turns out that there is a negative aspect that can be a barrier before taking advantage of this platform correctly and that data can be obtained that is not altered by certain aspect, so it is key to consider the negative points that I leave in this review since it can be a critical point with respect to promoting a company or getting stuck for not applying the best strategies or not having a good handle on Google Analytics tools .

There can be quite a learning curve that can be as steep as possible if you do not fully understand how to collect data with this tool, so extensive study with this tool is required to determine the best trading strategies with the information. that is obtained through this platform. Google Analytics can be overwhelming or confusing at first, so many features are unfamiliar to other tools trying to do the same thing this tool does. Therefore, I think that if you are not going to dedicate yourself to market research or if you are not going to dedicate yourself to marketing in this aspect, it is better that you hire an expert who handles this platform correctly so as not to have setbacks when wanting to apply Google Analytics within a company and have the best results when applying the tools of this platform.

If you are going to use this platform by your own means and also for free, keep in mind that you will have little or no support for the questions or suggestions you want to receive. Customer service is quite poor when compared to other platforms of the same style. Another thing that if you use the free version is subject to the fact that the attention is by email and that it also has a very slow response time, more than what should be expected. Also, don't expect clear guidance or recommendations from Google if you don't connect with them through business identification with payment involved.

That is why you have to consider this tool when starting a business and you want to apply Google Analytics to obtain exponential results in the growth of a small company. It is not serious if you take into account that with a paywall you can solve the aforementioned problems, otherwise you will have to learn a lot and not wait for recommendations from Google.

Despite the fact that there are several features currently that are not available within Google Analytics, I consider that this platform has a lot of potential to belong to any company, since it offers advanced statistics and very personalized details about the traffic generated in any website, in addition, With the help of this platform we have also been able to find out how many visitors come from a direct search on Google, this helps us understand the positioning we have in Internet search engines, I really love this function since it allows me to know how many people enter through the search in the browser, and it also allows me to know how many people have accessed through a direct link or through a direct link from our social networks. I feel very satisfied using Google Analytics on the real estate company's website, since it allows us to understand which property has been most attractive to visitors, and it also allows us to know exactly which section of the website has been most interesting for them. visitors, this platform is undoubtedly perfect and allows you to understand the activity that each visitor has within the website, it offers statistics through percentages which indicates the percentage of interest that the visitor has had in the various sections of the website. Google Analytics is very good, offers really low prices, offers a good experience to any user and also offers ease of implementation with the website.

Google Analytics has meant a lot to our company mainly because this platform has helped us manage and understand the performance of our website. We currently have a web page for the real estate company, and we have many public properties within that page, therefore, this platform has allowed us to visualize in detail the activity that each visitor has within our website, we can see which property has It has been the most striking for visitors, in addition, with this platform we can know how many visitors we receive every day, weekly or monthly, we can also know which region most visits come from. I love this way due to the great ease it has when it comes to being linked to our website, I participated in the installation and implementation process of this platform with another web, link and I, we only had to do a little configuration in the name servers, in addition, I really loved the installation process since we did not have to do any additional configuration, the system automatically began to collect information about the visitors of the real estate website. Another of the features that I like about this platform is that it allows me to know exactly the number of visitors we have received for each region, I can know how many visitors have come from Latin America, how many visitors have come from America or Europe, this platform It provides me with a very detailed geographical map of the number of visitors by region. This platform is also capable of collecting information on the number of support requests that our website has received, and also counting the number of people who have subscribed to our newsletter through the website.

One of the first negative points that I do not make about this platform is that on some occasions I have lost part of the information collected because this platform does not have any type of backup system, therefore, if for some reason we delete the details and statistics collected from our website, we cannot recover it in any way, selections that this platform have a backup service, which is capable of saving all the information collected from our website. Another negative thing about this platform is that it does not have functions to analyze or obtain statistics from our social networks, this platform allows us to know exactly how many people enter our social networks through the direct link button that is on our website, but does not offer us behavioral statistics of these social visitors, selections to obtain statistics from our website and social notes within the same platform. In addition, another of the negative characteristics of this platform is that it is not possible to serve visitors through direct support using this platform, this platform does allow us to count the number of people who request support within our website, however, that support is We have to minister with another platform, since currently in Google Analytics it is not possible to have visitors or the requirements that they make within our web page.

I consider that Google Analytics has become a very useful platform within my company, since this platform has allowed us to know very closely each of the details and statistics of our website, previously we had complications when viewing these statistics, since that our hosting service was not capable of providing us with statistics in real time, therefore, using Google Analytics has become a very important solution for us that helps us to know in detail the traffic generated on our website. Google Analytics began to be used in another company for approximately four years, and we really do not regret having acquired it, since we have paid for an annual plan and we have saved a lot of money in obtaining this platform, in addition, the service that it has provided us has been very beneficial, despite the fact that there are several negative characteristics that have to be optimized, it is very necessary that this platform incorporate a system to count the clips that each visitor makes on our website, in addition, it is very important that this platform implement the configuration function in the mobile app. Google Analytics has a lot of potential and I believe that I will continue to use it in my real estate company for many more years, since the results it has offered in recent years have been innovative and have allowed us to count all visits, know the most important areas and most viewed on our website.

Google Analytics has been a very influential platform throughout our company, mainly on our website, one of the main features that I like about this platform is that it provides me with results and statistics in real time, I can know how many visitors I am receiving at any given time. exact, in addition, the statistics are updated in real time, which helps me to know which is the region that is entering my website the most as a visitor, I love this platform a lot since it helps me to statistically study the progress in the traffic to my website in real time. The second feature that I liked about this platform is that it allows me to know with heat waves the most viewed areas of my website, therefore, that helps me a lot to be able to at 10 so that some exceptions than others, when this platform It informs me that a section is not being viewed by visitors, I can easily review the configurations and essential changes in that section to make it more viewed, the platform helps me a lot when it comes to improving the sections so that they are more viewed. Another of the features that I liked about this platform is that it is capable of simplifying repetitive visits, that helps a lot since it does not directly affect the statistics of the web page, it does not count the repetitive offices, for example, if a user accesses 10 times to the site, this platform will be able to detect that activity and will be able to record a single visit within the statistics, this helps me a lot to detect repetitive visits and to know exact details about the visitors.

One of the main disadvantages of this platform is a version for mobile phones, since this version only allows you to obtain statistics and view real-time traffic on the web page, however, it does not allow you to perform any type of configuration or any type of I switch between this platform and the connection you have with my website, therefore, if I want to make the settings between Google Analytics and my website, I must use the web version or the version for computers, since the mobile version does not have these functions implemented. Another negative feature is that Google Analytics is not an easy to use software, implementing this platform and connecting it to your website can be quite a complex process, since you have to correctly configure the name servers and you have to correctly configure the transfer of data from your website to Google Analytics, therefore, I recommend that a trained team be used so that the implementation of this platform is simple. The last negative feature of this platform is that it is not capable of counting the clips that visitors make on the web page, knowing this information would help us a lot to know the interaction that each visitor has with another web page, and would allow us to know what things have clicked on them during their visit, so I think this feature should be implemented in Google Analytics as soon as possible.

Google Analytics is a software that is really worthwhile for any type of company, even if you are just starting out in your business sector, since it will help you greatly enhance your website and you will be able to position it correctly, configuring a better SEO and better positioning in the web pages. Google searches. I highly recommend this platform if you are starting your business sector, as it will help you improve the minimum aspects of your website, it will also help you incorporate sections that are more attractive to your visitors and that can capture their attention for much longer. . The main reason why I had a positive experience with this platform is because in our company it was quite necessary to correctly analyze the visits, for us it is very important to know the most striking aspects of our website, and this platform to meet that objective, we has provided the tools so that we can know which section is most visited by each user. We will continue to use this software for the long term as we plan to continue to improve our website as visitors' interests change.

Google Analytics has been an important solution to develop a correct analysis of our website, our financial services company has a fairly complete White in which all visitors can purchase our service in a simple way, therefore, using Google Analytics has meant that we could correctly analyze the time of capturing the attention of our visitors. The first thing I like about this platform is that it allows you to see analytically where all the visitors come from, the number of visitors will be divided by region, so you can know if your visits come from Latin America, or from Central America. In a very simple way, the platform will provide you with a fairly complete map that will help you understand where the greatest flow of visits comes from. The second thing that I like about this platform is the excellent integration it has with Google services, in this way I can extract all the information and all the reports obtained from the statistics of my website to any Google service, I can extract it and store it within Google Drive as well as I can use it within Gmail, there are many ways to extract and use the reports obtained in Google Analytics thanks to the integrations it has. The last thing that I liked about this platform is that it allows you to statistically visualize the profits that your website has had, if you have the Google Ads system incorporated, the statistics of how many you have obtained thanks to the ads will be reflected within the platform Google Analytics, so it will be very easy to know the earnings you have within a specific week or within a specific period of time.

Google Analytics has provided features that are quite good to develop an analysis of the corresponding website, however, during our experience there were also several negative things that limit a little the amount of things that we could do within the platform, the first negative thing that we do not What we have about the platform is that the configuration and integration process with this website was quite complicated, the process took a couple of days and we presented various confusions when activating the real-time monitoring of the number of visitors, so which, we had to enlist help from Google to make the setup process a bit easier within those few days of setup. The second negative thing about this platform is that sometimes it is not able to detect repeat visitors, that means that sometimes the same visit is counted several times, either because the visitor has recharged on the website or because it has entered repeatedly during a 24-hour period, it would be excellent if the visit monitoring system were much more precise when counting them, to avoid repetitive counting.

I have given many uses to Google Analytics, both to see how the optimization of my website is, and also to be able to measure the traffic of the people who enter and in turn observe what I can improve to be able to promote my company through the Internet with the data obtained through this platform.

With this platform I have been able to adapt to the changes that the internet has and thus be able to integrate the best content of my company based on the users. This in order to put myself at the feet of the users when I try to know what to look for and how they do it, at the same time laying the foundations of my company by trying to focus on a specific group of people who want the services that my company offers. and will offer in the near future.

For me, focusing on the right audience is the most important thing, so with the data obtained with GA I have been able to reach the objectives set. In addition, we have been able to track the reach or impact that my company's website has had by being able to improve our strategy, which is always adapting to current times and will continue to do so thanks to this platform and its tools.

+ The graphical representation of the data provided by this platform is very well done since, in general, when Google Analytics is used, many results are shown with the data obtained. So I like that they have been able to represent everything with great care in order to understand everything in a more practical way and there is no confusion in the conclusions that are made to enhance my website.

+ I can see all the historical data from the indexing of the website to Google, this helped me a lot in the comparison when important changes are made. Without this feature I would not be able to see a before and after after improving what I considered my website was missing to attract more traffic and generate sales. I believe that this operation of being able to see historical data should not only be present in Google Analytics but in all similar platforms, since it is very important to evaluate and make comparisons between the changes or supposed improvements made to a website.

+ The metadata offered by GA is very complete, it has allowed me to improve the SEO of my website in all its splendor. Without this I could not have a good web positioning or know what suits me best with my company. It also helped me understand what kind of audience I wanted to generate when trying to get traffic to my website, this ensured maximum performance without having a high bounce rate.

+ The implementation is simple for anyone, practically Google guides you at all times from the start so that there are no problems when it comes to obtaining results. With this I do not mean that this platform is very easy to use, it may contain simple functions, but easy to use it is not. However, when I first started with GA it was easy to get it up and running within my company, otherwise it took me a while to fully understand how to use it.

+ For those who do not know how to fully use this platform or are just starting with Google Analytics, this positive point will be very useful. Although it is true that extensive knowledge is needed to handle this tool very well and get the most out of it, something similar can also be done in an automated way that GA incorporates, it is very simple to use, however, if you want to go deeper, get good results and take advantage of the data obtained I recommend starting to learn how to use the features that Google Analytics offers.

- Previous experience is needed to use the tools of this platform, I say this because its learning curve is quite steep and good results are not obtained if you do not know how to handle Google Analytics correctly. So if you want to get useful data I personally recommend great preparation or just recruit someone who already has the right knowledge to recognize what works and what doesn't work on your website being analyzed.

- It is a serious problem not being able to filter my website traffic based on location. This happens in Google Analytics 4 and it's annoying because in previous versions you could do it comfortably without configuring anything. This removes a lot of useful information since with that data collected we can adapt to the needs of customers and also see the impact that our website causes in different places.

- For those who come from the previous version of Google Analytics like me, the relearning process was a bit hard. This happened because GA4 had many sections that were moved/removed and I had to spend almost a month to adapt to the new features. I hope that for future updates they will be more flexible with the old users so as not to dedicate everything to relearning the management of the platform, because if something works, why not continue doing the same?

- Its interface takes time to load, regardless of the browser or the internet connection, it seems that the data is very heavy and I usually have to wait for everything to load before starting to read the data. An optimization of this would not be bad since if I am using it in the browser it should be much faster since I am consuming practically no browser resources.

Google Analytics is a fairly consolidated and complete service when it comes to offering optimized functions for the analysis of your website, however, several things still need to be implemented, such as the storage system or integration with a storage service to be able to save or make a backup of all the reports obtained, in addition, a system must also be implemented to be able to monitor the traffic generated with the images inserted within each section of the page. There are still several things to implement and I believe that these things would make Google Analytics the number one software to have an accurate monitoring of your website, I admit that this platform has been really key during its use within our company, we are happy with the results given that our main objective is to give our entire audience a correct visualization of our website and all the services we offer within it. In addition, with the help of this platform we have also had an excellent monitoring of the blog within our website, we can see with this attitude the reading time of each one of the visitors, we can also know which article has been more interesting for them , and many more things that help optimize our blog every day. I feel very comfortable using this platform, I consider that it has been key for our business optimization and for the optimization of our website.

Google Analytics is a very beneficial software for any company that is looking to maximize the visualization and monitoring of its website, the features and functionalities it has help you to monitor any website or that of your company in question, in addition, this platform it is completely linked to your Google account, so if you need to share data or export information or report details, you can do it directly from your Google account. The things I liked the most are:

1.- Google Analytics offers real-time monitoring, all the changes you make within your website will be reflected directly in the Google Analytics platform, in addition, all the visits that enter your website can be monitored immediately within of this platform, this helps you to visualize in real time the visits you have been receiving in the last hours, in addition, this real-time monitoring system also allows you to know where the visits come from.

2.- It offers you a system in which you can visualize the regions in which your website has been opened the most, this is very beneficial for any company since you can visualize where they are providing visits to your website, you can also Knowing exactly from which region the vast majority of the audience that you have been receiving on your website comes from, this function is really important and helps to know where the mass visits are coming from.

3.- Another of the things that I like about this platform is that its link with your website is really simple, it is only enough to correctly configure the DNS so that you can make a corresponding use of the platform, linking it to your website only It will take a couple of minutes, the configuration is really basic and you will be able to monitor all the websites in a matter of minutes, without performing any complex process.

4.- It has an excellent application for mobile devices, through which you can have a broader visualization of your website, you can see various graphs or visualize the trend that the number of visits received on your page are having, this application is completely functional and helps keep you informed about the latest changes to your website without the need to use a computer.

Google Analytics is a fairly complete service which helps to monitor any website, in addition, you can monitor several websites simultaneously thanks to this platform, thus having a much broader administration of various pages. However, there are a couple of negative things that need to be mentioned about this platform, such as:

1.- Google Analytics does not have any integration system which is capable of exporting all the reports obtained from web traffic, in this way if you want to obtain a report and transfer it to any other storage in the cloud or physical storage you have to review it manually, it would be excellent if this platform had a synchronization or integration with a cloud storage service, in this way we could protect all the information collected and the reports obtained during the last months.

2.- This platform counts all the visits received within your website, but it is not capable of differentiating repetitive visits, so if a person or client is accessing your website several times, that old lady will be counted every moment, and the Google Analytics system will not be able to differentiate to count it once. This is a very important negative factor, because there are some people or companies that need to have real and unique data about visits, and who do not like repetitive visits.

3.- This platform is not capable of detecting the visualization or the visualization time of the images within your website, that means that if you have entered or inserted several images within a section, you will not be able to know exactly which of the images has captured more attention from customers. Currently, it is possible to know this visit time within the actions, but it is not possible to know exactly the visualization of said images in real time.

Our experience with Google Analytics has been highlighted since the first moment we started using it, we have been using this Website Analytics service for approximately two years, and the results have been innovative since we have been able to improve the general structure of our website. , incorporating new things users feel more attracted to the information that is on the website . Google Analytics has also allowed me to capture a larger audience, it has allowed me to improve the positioning within web searches and also Laura or that we can inspect every detail of the traffic that we have received, we can know exactly from which region so much traffic is coming to our website, We can know exactly how much attention we are getting from customers and how much time they spend viewing the entirety of our website. Google Analytics has been able to give us every detail about the visits to the other website, I love that, and it has made for a pretty positive overall experience. Several improvements and optimization of its functionalities must still be made, since as I previously mentioned, this system does not have a backup service, for which the information collected is affected in a certain way.

Google Analytics is our main platform to carry out a specific analysis about the behavior of our website and the traffic that we have been receiving in recent days, this software also allows us to carry out a more exhaustive search to know the details of the traffic of previous months. . One of the main things I like about this platform are the following:

- Google Analytics has a real-time system which allows me to know exactly the behavior of my website, I can know the traffic much more thoroughly in real time, all the details and the general analysis is carried out in real time, as well This allows me to know where the most traffic to my website is coming from or from which region. I love this modality of knowing the data in real time, it is important for me and for my company in general, to know where the visits to another website are coming from, in order to enhance our Internet marketing and have a greater reach. and a larger audience.

- Google Analytics allows me to export all this collected data to my Gmail or to an Excel document, exporting this collected data and details allows me to transfer all this data to a specific site, it is important for me to be able to manage this data at my convenience, I can move them to my e-mail safely or I can transfer them to another computer with the click of a button. Exporting data collected with Google Analytics only takes a few seconds.

- Google Analytics provides me with a much broader visualization than other Analytics services, because this software allows me to graphically see the behavior of my website visits, it offers me graphs and structured forms where I can see much wider the behavior of visits to my website. It also offers me a detailed numerical report where the number of visits collected is highlighted.

- Google Analytics also has the ability to offer me a service where I can visualize the interaction of users with the website, it uses a heat wave function where it highlights the area in which the user or visitor has had the most interaction with the website, this helps me to know exactly what the new users who have entered the page have been most interested in. I love this feature as it has helped me build my site really well to get the attention of new customers.

During our experience with Google Analytics, we have not had any problems regarding the functionalities that this software has offered us, at all times we have been able to collect information about our website and be able to use it to analyze traffic behavior. However, during our experience we have also noticed some things missing within this software, such as the following:

- Google Analytics does not have an information backup system, this means that when an interruption occurs on my website, Google Analytics is not able to collect information consecutively, since the connection with the website has been interrupted. I would love for Google Analytics to have a system in which I can save the information that I have collected at a specific time, since, as I mentioned previously, when the connection to our website is interrupted, all the information that has been collected on that day it is automatically lost, there is no way to save it and the general platform is not able to store the information in its database, this is really a problem for us. I fully trust that this function will be incorporated as well as possible.

- The configuration of Google Analytics and its synchronization with the website can be a bit complicated for new users, during the experience it was not easy to configure this service with our web service, we had various doubts and there was no manual that will facilitate the general configuration. In my personal opinion, I believe that this service should incorporate a user manual so that users have an easy time configuring and synchronizing this service with the website.

Overall, Google Analytics is a great tool to manage all the analytics of a website or application. It gives fast and accurate analytics.

- Google Analytics gives brief reports of almost every information, such as demographics and traffic by region.
- The main dashboard has all the main information displayed on it, which helps in getting important information at a glance.
- It is simple to use and has a robust set of tools.

- Customer support is difficult to get in touch with.
- Some information like user behaviour can be simplified more.

Google Analytics only has two negative things, the main active things are that it does not work without an Internet connection, and they must also implement a system that is capable of remembering all the information obtained from web traffic, these two negative things do not change my opinion About this platform, I consider that it is a platform with a lot of potential that greatly benefits all users to develop a proper study of the traffic generated on a specific web page. You have been using this platform for the last two years, and I have really had very noticeable results throughout my company, in my real estate company we have a web page so that our clients can access our services, this platform has provided us with detailed information on what section is more interesting for all visitors, it is the main reason why I have loved this platform, since it provides us with detailed information on each person's visit. In addition, this platform is capable of detecting a visit individually, so which, if the same person tries to access the website several times, it will be counted as a single visit; the platform detects repetitive visits.

Google Analytics for the whole company, mainly because it is the main mechanism we use to correctly analyze the operation of our website and the traffic generated on it. One of the main features that I liked about this software is the heat waves feature, this feature is very important to me as it allows me to know how the most requested or most viewed areas of my website are attitude, this feature allows understand which area of ​​the website has been most interesting for visitors, I can know how the viewing time of each section of the web page is titled for each visitor, this function is very important to me and helps me understand the visitor activity on my website. I also love the Graphic Maps function that this platform offers me, this function allows me to statistically understand the number of visitors received on my website depending on each region, I can know how many visitors I got from Latin America, as well as how many visitors and obtained directly from America. This graphic tour function is very important to me, since it allows me to know in real time the number of visitors received by each of the regions around the world, in addition, it not only offers me a geographical map, but also offers me specific and graphical details of the number of visitors received.

There really is very little negative about Google Analytics, as the vast majority of features provided by this platform have been positive, however, one of the main negatives about this platform is that the only way to use it I have been connected to. Internet, selections to be able to access the data stored within it without the need for an Internet connection, selections to be able to access this database and be able to view the activity of the website in recent months, obviously it must be mandatory to have Internet to access the updated data from the website, however, it would be great to be able to access the old data without an internet connection. Another of the negative things about this platform is that it does not have any data backup system, therefore, if for some reason you have eliminated any type of report obtained weekly or monthly from your website and its traffic, there will be no way to recover that information, on some occasions it deletes the information by mistake within the study of the traffic generated in a month on my website, and I have not been able to recover that information. Therefore, I recommend that all users take the necessary precautions to manually safeguard all the information of the traffic generated by their website on specific dates.

I have been able to improve my SEO with this platform by knowing the data of my visitors in real time, I have also been able to improve my site by knowing in which sections the visitors passed the most in order to make my website more attractive and obtain more visitors by doing this my company expands more by having more visitors. I have been able to improve the impact of the advertising that I have done to my website in different channels and in the Google search engine since everything is linked and I can know what people are looking for in relation to my area of work or the type of company which I run.

º It is very detailed when monitoring my website traffic through this platform as it provides an excellent level of detail of the traffic I am getting. So, for example, I can know from what source my clients are entering my website, that is, if they entered from social channels or if it was through an advertisement or video on our channel.

º I can know what the performance of my website is in order to measure its performance with the clients that are arriving, I can measure each action that is being taken within my website such as clicks, which section they visit, how long users stay within my site and anything with which the visitor interacts within my site so that I can know how or what else catches their attention and what does not, in this case to improve what is not working.

º I like that from any point where my visitors have reached my site I can know the origin, I can obtain valuable information such as the keywords they used to find it, so I can better understand what they are looking for to improve my SEO within me site and thus be able to further expand my company on the internet by being able to understand what customers are looking for.

º The implementation was easy regardless of whether I have made my website from scratch with just code or have implemented a web editor, either way it works the same as being able to track within my website with Google Analytics. In addition, you can practically use the free version and it is quite complete with the reports it provides when you analyze your site's traffic with this platform, if you want a more detailed report on your website you could talk to a sales agent who will adapt to the needs of the company since this platform is very flexible from small businesses to large companies.

º I can integrate Google Analytics with any other Google platform to make the job of having everything contacted much easier without the need to migrate to another platform due to lack of incompatibility. In addition, not only with those of Google since this platform opens borders to other sites to adapt to a broader market, this helped me a lot when I wanted to integrate a sales platform that was external to Google and I was able to index it to this platform without problems, This way I could measure the profits according to the visits that I have obtained within my website.

º They change their interface a lot very often and this hinders the analysis work since I have to relearn where everything is every time they update the interface. I know this has a good purpose and is to facilitate user convenience when using Google Analytics services but I would rather see them make a general change and show a walkthrough of the new features and where everything is relocated. I would prefer that it always receive stability and security updates or that they apply improvements with new tools without touching anything in the interface just to have everything more practical without having to start from scratch with each new update.

º It lacks programming, this is very limiting when I need to add personalized functions or sections which I require certain analysis, being able to apply my programming knowledge in order to have better control and analysis of the traffic generated on my website taking advantage of the benefits that this brings to be able to improve in all aspects the services that I offer within my company.

º There are people who cannot be tracked, thus preventing us from knowing what type of client is entering our website and giving them personalized attention in case they want to contact us about any query or want to acquire a service that we offer. This happens very rarely, but the fact that it is not possible to know with certainty the characteristics of whoever has entered gives us an uncertainty of what the client wants and we have to make a small effort to know what he likes when he contacts us. and we know nothing about it.

º Despite the fact that this platform can be used with just a click, I can say that it has many functionalities to be able to use it correctly. It should have a small element where you can access or see a small tutorial on how to use certain functionality in order to facilitate its use and not be lost when you start with Google Analytics for the first time, since I have been able to meet people who want to manage their company independently and it has been difficult for them to use this platform when they want to implement it and measure the traffic of their website.

º It is annoying when I have robots on my website generating spam or some type of attack which I cannot avoid with this platform since it does not provide me with the IPs which may be affecting my website. It annoys me that I have to resort to external platforms to do this work of attack analysis that my website has, I would like everything to be within Google Analytics for a better tracking of what visitors do when they are inside my site and know if they are attackers or an ordinary customer who is just taking a look at our website.

It is no secret to anyone that managing a web page and controlling traffic is quite a complicated task and that it depends on a bold and precise mechanism for controlling visits. Google Analytics has met those requirements and has exceeded our expectations. This software has come to our company approximately 2 years ago and has made our web page have a better administration, we have been able to know exactly with heat waves, which part of the web is being of more interest to users, in addition, we have known which of the sections are being most visited by users.

Our website has a very good synchronization with the Google Analytics service, it can monitor the progress of visits that it is having every day, it offers a world map service where you can see in which regions the greatest flow of visits is located. It is incredible, we are very satisfied with the control we are having of our website thanks to this service.

On our website we have various sections that help the visitor to find information of the utmost importance and to have a good experience on our website. Our website was made to attract customers and interests, so Google Analytics has been a key point to know the interests that visitors have been having. Some of the things I liked the most are:

- Google Analytics makes forecasts to be able to know what the future holds for the website depending on the visits and the activity that the website has been having. We are very careful with the visitors we have every day, so we are always aware of the visits we receive on a daily basis.

- Web traffic can be seen in real time, all site administrators can know how many visitors are entering in real time.

- Google Analytics shows hot spots where there was more interest on the website, this is fantastic, it's a feature that helps us understand which part of the website customers are looking at the most and how we can get them to focus on one specific area.

- Google Analytics makes immediate reports, you don't have to wait any time to have reports on the traffic obtained in the last days, weeks or months. Reports can be easily exported to any other platform.

- Google Chrome already has the javascript tool activated by default, however, Google Analytics only tracks visits that have javascript, something very negative since today there are still some browsers that do not have javascript by default, and this makes some visits of our website go unnoticed.

- There is no type of backup for the information that is stored about our website. Information collected from web traffic is not automatically saved or backed up on Google's servers. This is a negative point because in the event of any loss of information, there is no way to recover it.

- The counting of clicks in Google advertising is not always so accurate. On some occasions, it does not count the advertising visits to our site and this causes the reports to be affected in some way.