List of Google Merchant Center Integrations
This is a list of platforms and tools that integrate with Google Merchant Center. This list is updated as of September 2025.
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Shopify is a leading global commerce platform that empowers millions of merchants—from solo entrepreneurs to major enterprises—to create, customize, and manage seamless online and offline shopping experiences. It offers a wide range of features including an intuitive website and online store builder, mobile apps for managing sales on the go, and multi-channel selling across websites, social media, marketplaces, wholesale, and physical retail locations. Shopify simplifies payment acceptance through its optimized, secure checkout, trusted by over 150 million high-intent shoppers worldwide. The platform includes marketing tools such as social integrations, customer chat, email campaigns, and advanced analytics to help businesses attract and retain customers. Shopify’s extensive app store features more than 13,000 third-party apps, enabling merchants to add specialized functionalities effortlessly. Developers have access to powerful APIs and frameworks like Hydrogen for building custom storefronts and experiences. Shopify’s infrastructure is designed for speed and reliability, with 50-millisecond latency to shoppers globally, ensuring exceptional performance even during peak demand. The platform continuously evolves with biannual Shopify Editions delivering hundreds of new features and upgrades. Shopify Capital offers financing to help merchants scale inventory and marketing efforts without equity loss. Ultimately, Shopify provides an end-to-end commerce solution that supports businesses at every stage of growth with innovation, flexibility, and global reach.
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BigCommerce
BigCommerce
"Empower your business with limitless innovation and growth."You have the opportunity to establish a business that can adapt to any circumstance. This versatile, open SaaS platform is at the forefront of a transformative era in ecommerce. Uncover limitless opportunities to Innovate, Build, and Grow your venture. By starting with a robust ecommerce foundation, you can leverage unmatched design tools to unleash your creativity and craft stunning store experiences. The platform is user-friendly and secure, ensuring it's always accessible when you need it most, allowing you to navigate operational challenges effectively. With rapid commerce experiences, your customers are likely to return for more. Open SaaS empowers you to create extraordinary commerce experiences that were once deemed impossible. You can capitalize on market opportunities and introduce new experiences at an unprecedented pace. Additionally, you can generate content-rich experiences tailored to wherever your audience is located. It's straightforward to integrate your backend and enhance functionality with third-party applications, enabling you to scale and become more intelligent without the burden of complexity. This seamless integration not only streamlines operations but also enhances overall customer satisfaction. -
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If you seek a streamlined approach to handle your product data, 4ALLPORTAL serves as the ideal solution. Our software optimizes resource usage, enabling you to boost sales, lower expenses, and allocate more time to strategic and creative endeavors. With just a few clicks, you can maintain your product information once, linking relevant data and media across all products while ensuring they remain current across various sales channels. Our platform's exceptional customization and scalability mean we can design a solution that meets your specific requirements, with a dedicated account manager to support the software’s evolution alongside your business needs. Curious about how it works? Step 1: Engage in a 30-minute conversation where you share your existing and future needs, alongside the challenges you encounter daily. Step 2: We assess your requirements and develop a personalized 4ALLPORTAL, which we will showcase to your team in an interactive demo. Step 3: You will have the opportunity to explore your 4ALLPORTAL for more than 30 days, allowing you to thoroughly evaluate its functionality before making a decision on a partnership with us. Don't delay any longer; begin efficiently managing your data today and elevate your business with 4ALLPORTAL. Embrace the future of product data management and watch your business thrive.
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Elevate the visibility of your business with Google Ads, connecting you to potential clients who are actively seeking services akin to yours on Google Search and Maps. You are only charged for concrete outcomes, such as site visits or phone inquiries, ensuring that your advertising budget is spent effectively. When prospects search for what you offer, your business can prominently appear in search results, as Google is the go-to platform for inquiries related to activities, destinations, and purchases. Your digital ads can be tailored to reach users at that crucial moment when they demonstrate interest in products or services you offer. Whether they are using a desktop or a mobile device, a strategically placed ad can transform queries into devoted customers. By utilizing ads that direct users to your website, you can significantly boost online sales, increase reservations, or encourage newsletter signups. Additionally, enhance customer interaction by featuring your contact details and incorporating a click-to-call option, streamlining the process for potential clients to contact you. You can also utilize business ads that provide navigational assistance, directing individuals to your physical location on the map, which effectively increases foot traffic to your establishment. This comprehensive approach not only expands your audience reach but also reinforces your brand's position in a competitive landscape, ultimately driving growth and success for your business.
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Our objective is to organize global information in a systematic way to ensure easy access and usability for everyone. When you perform a search, you are met with an overwhelming number of webpages brimming with useful content. The selection process that Google undergoes to determine which results you see actually commences long before you start your search, as it is fueled by a commitment to providing the highest quality information suited to your needs. Before you even enter your query, Google carefully catalogs data about various webpages in its Search index, a massive database that far exceeds the total knowledge found in all of the world's libraries. In just a few seconds, Google's Search algorithms analyze hundreds of billions of pages within this index to present the most relevant and beneficial results customized to your needs. To make your search experience even better, Google offers results in multiple useful formats, such as maps with navigation, images, videos, and stories, while constantly working to develop innovative ways to present information. This continuous advancement highlights our dedication to enhancing how you discover and engage with the immense trove of information available on the internet, ensuring it meets your evolving needs.
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We firmly believe that everyone should have the right to freely express themselves, share ideas, and participate in meaningful discussions, as these creative freedoms lead to a rich tapestry of diverse voices, innovative expressions, and limitless opportunities. Moreover, we maintain that information should be easily accessible to everyone, with video playing a crucial role in education, fostering understanding, and documenting both significant and subtle global occurrences. It is our conviction that every individual should have the chance to gain recognition, build their own ventures, and find success on their own terms, highlighting that it is the people, not gatekeepers, who should decide what resonates with the wider audience. In addition, we support the idea of forming connections with nurturing communities, breaking down barriers, and coming together across borders through shared interests and passions. Furthermore, we invite you to explore the myriad of opportunities available with YouTube for Business, allowing you to leverage the powerful advantages of YouTube Ads to enhance your brand's visibility and reach. By embracing these possibilities, you can truly unlock your potential in the digital landscape.
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WooCommerce
Automattic
Empower your online store with endless customization possibilities.WooCommerce is the world’s leading open-source ecommerce platform built on WordPress, empowering millions of merchants to design and operate completely customizable online stores. Its flexible architecture allows businesses of all sizes—from startups to large enterprises—to tailor every aspect of their store’s look, feel, and functionality. WooCommerce boasts an extensive ecosystem of thousands of extensions and themes that enable merchants to add advanced features like subscriptions, memberships, and complex shipping options. The platform integrates effortlessly with popular payment gateways, marketing tools, and logistics providers to streamline order processing and customer engagement. Merchants can sell across multiple channels including online storefronts, social media, marketplaces, and in-person through point-of-sale systems. WooCommerce offers comprehensive analytics and reporting features to help merchants monitor performance and optimize sales strategies. Developers have access to powerful APIs, frameworks like Hydrogen, and developer resources to build custom apps, themes, and headless commerce experiences. Supported by a large community and backed by Automattic, WooCommerce continuously innovates with new features and security enhancements. Successful brands like Nutribullet, House of Malt, and Dan-O’s Seasoning rely on WooCommerce to scale their ecommerce operations. Overall, WooCommerce provides merchants with full control, scalability, and creative freedom to grow their online business. -
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DataFeedWatch
WordWatch Inc.
Maximize sales globally with optimized product feed solutions!Enhance your product feed file using DataFeedWatch and distribute your products across more than 60 countries! By refining your product feed, you'll not only enhance your advertising campaign performance on platforms such as Google Shopping, Facebook, Instagram, Amazon, eBay, and others, but also attract more customers. Streamlining your product listings accelerates your sales and significantly improves your campaign's return on investment. With DataFeedWatch, you can effortlessly set up intricate rules for your shopping feeds. Take advantage of a 15-day free trial and enjoy round-the-clock support for your needs! Don't miss the chance to elevate your product marketing strategy today! -
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Brasil na Web
BNW
Empower your ecommerce with flexible payments and seamless integrations!You have the flexibility to select the payment method that best fits your customers' preferences. Your products can be shipped through the postal service with automatic tracking features, as well as integrated carriers and delivery personnel! Additionally, you can swiftly modify colors and mix various content elements to craft a distinctive appearance for your ecommerce platform. The rigid templates can be easily discarded, allowing you to adjust the arrangement of information to meet the unique requirements of your business. Inquire about specialized integration projects with our API for seamless compatibility with your current management systems. Customers will enjoy the convenience of purchasing online via their smartphones, computers, or tablets. To ensure an exceptional shopping experience, the online store is designed to be responsive across all devices. Moreover, integrating with Instagram enables you to tag your products and connect to your online store in each post. Our partnership with various integration services allows you to connect your virtual store with major platforms like Mercado Livre, Americanas, Walmart, and Ponto Frio. This integration will streamline your inventory management and sales tracking, ensuring efficiency and accuracy in your operations. By unifying these systems, you can focus more on growing your business rather than managing multiple sales channels separately. -
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PrestaShop
PrestaShop
Empower your eCommerce journey with customizable solutions today!You can tailor your eCommerce site by selecting a theme and various features that suit your needs. PrestaShop is a robust platform designed for aspiring entrepreneurs and businesses, enabling them to build and oversee their own online stores. This open-source software fosters a global network of users and is widely regarded as the most esteemed open-source eCommerce solution in Europe and Latin America, boasting nearly 300,000 active users. As a pivotal player in the digital transformation of commerce, PrestaShop strives to be the foremost open-source eCommerce platform, dedicated to fostering growth and development for businesses around the world through its core values of boldness, accessibility, persistence, and community involvement. The PrestaShop Essentials package offers a variety of modules that ensure secure payment options globally, alongside tools for performance analysis and marketing strategies. Additionally, with PrestaShop's hosting service, businesses can effortlessly scale their operations and meet increasing demands. This combination of features positions PrestaShop as an essential tool for anyone looking to succeed in the online retail space. -
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Supermetrics
Supermetrics
Empowering marketers with seamless access to transformative data.Supermetrics was founded on a daring vision: to simplify and democratize marketing data for businesses across the globe. What began as a modest initiative has transformed into a groundbreaking marketing intelligence platform that is now relied upon by over 200,000 organizations, including prestigious names such as Nestlé, Warner Bros, and Dyson. From its inception, Supermetrics has been motivated by a mission to empower marketers and data analysts by providing seamless access to data, catering to all stages of their professional journeys. The platform has developed into a user-friendly tool that extracts and integrates data from more than 150 marketing and sales platforms—such as Google Analytics, Facebook Ads, and HubSpot—into users' chosen destinations, allowing teams to enhance their analytics processes and engage in data-driven decision-making. This unwavering focus on innovation has garnered Supermetrics a place on G2’s 2024 Top 50 Best EMEA Software Companies list, marking a significant milestone in its growth. At the core of Supermetrics lies a commitment to transparency, innovation, and ensuring customer success. We firmly believe that data possesses the potential to narrate stories, address challenges, and pave the way for new opportunities. As the marketing environment continues to change, Supermetrics is steadfast in its dedication to staying at the forefront, assisting clients not just in achieving success but in thriving with state-of-the-art solutions that meet their evolving needs. With every step forward, Supermetrics is shaping the future of marketing analytics for organizations around the world. -
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JustReview
JustIdea
Elevate your brand's credibility with consolidated customer reviews!Countless valuable reviews about your business exist online, yet they might be overlooked if your customers aren't aware of them. To enhance the credibility of your product, it's essential to compile all these reviews and showcase them on your website. Getting started is a breeze with our platform! By signing up now, you can utilize our advanced tools and innovative technologies to gather all your reviews daily from various sources. We will alert you whenever a new review surfaces on any platform and promptly display it on your site. This service will significantly enhance the appeal of your offerings to potential customers. We take pride in ensuring your satisfaction! With JustReview, you can consolidate all testimonials and reviews regarding your brand in one convenient location. Additionally, you have the option to feature them on your subpages using the JustReview Badge. This straightforward and effective method will help you build genuine social proof that truly resonates with your audience. Engaging with customer feedback has never been so simple and impactful! -
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Shown
Shown
Effortlessly manage ads, optimize campaigns, and drive success.Discover an all-encompassing solution designed for the effective management of your advertising initiatives. By enabling you to create, manage, and collaborate on ad campaigns, you can easily launch them across leading advertising platforms while taking advantage of smart automation combined with professional guidance. You can choose your desired advertising platforms or let Shown suggest the most effective channels customized for your business needs. Within minutes, you can initiate search advertisements on Google and Bing, placing yourself alongside top competitors without the associated stress. If you're tired of dedicating endless hours to keyword research, Shown AI will produce the perfect keywords needed for your campaigns. Broaden your audience to over 2 billion people by distributing your striking image or video advertisements to an engaged demographic, ensuring you successfully achieve your advertising goals. Monitor your ads' performance through comprehensive reports and automatically enhance them using insights provided by Shown AI. Count on Shown to recommend the best advertising placements to efficiently reach your targets. Bid farewell to the complication of managing multiple ad accounts; simply add funds to Shown and effortlessly distribute it across various platforms. Imagine Shown as your dedicated marketing team, automating ad optimization while offering ongoing assistance whenever necessary. By utilizing Shown, you can refine your advertising approach, allowing you to concentrate on what truly matters—expanding your business and driving success. With this innovative solution, watch your advertising efforts transform and thrive. -
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Google Cloud Discovery AI
Google
Transform your shopping experience with smart, personalized search solutions.Businesses today are empowered to integrate search, browsing, and recommendation capabilities akin to Google's within their own digital environments, which can significantly enhance conversion rates and reduce the chances of consumers abandoning their search efforts. By adopting sophisticated search functionalities similar to those offered by Google, companies can effectively decrease the rate at which customers leave their searches prematurely. Additionally, enhancing the shopping experience through the ability to search for products using images makes the entire process more user-friendly and intuitive. Personalizing the shopping experience not only fosters better conversion rates but can also lead to increased average order values. Utilizing tools such as Retail Search and browsing features allows retailers to develop customized experiences based on Google's insights regarding user intent and contextual factors. Moreover, Recommendations AI excels at capturing the nuances of customer behavior, situational contexts, and product details, thereby promoting meaningful interactions across multiple channels with targeted suggestions. Furthermore, the application of machine learning-driven object recognition and lookups enables businesses to deliver instant results for similar or complementary products within their inventory. This amalgamation of cutting-edge technologies not only enhances the overall user experience but also strategically equips organizations to fulfill consumer demands more effectively in an increasingly competitive landscape. Ultimately, the integration of these features positions businesses to thrive by catering to the evolving preferences and expectations of modern shoppers. -
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Typof
Typof
Simplify online retail management with advanced AI solutions.Typof is an advanced ecommerce platform that leverages artificial intelligence to streamline the creation and management of online stores for businesses. It provides a comprehensive suite of essential tools and services designed to support the launch, administration, and growth of various enterprises. Users can utilize Typof to create a customized ecommerce website, manage their inventory, process transactions, and analyze customer behavior trends. The platform also includes features such as search engine optimization, automated marketing tools, and customer engagement resources aimed at enhancing online visibility and boosting sales. With its user-friendly interface and AI-driven functionalities, Typof stands out as a top choice for businesses seeking to establish or grow their digital retail operations. Moreover, the platform's strong analytics capabilities enable users to make data-driven decisions based on their performance metrics, ultimately contributing to long-term success. This comprehensive approach not only facilitates immediate operational needs but also equips businesses with the insights necessary for future growth. -
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easySales
easySales
Streamline your online sales with effortless automation today!easySales is an all-in-one platform specifically designed for online retailers, simplifying many of the labor-intensive processes associated with e-commerce. It revolutionizes order management and provides an easy setup that doesn't require a credit card, making it accessible for all. By seamlessly integrating with well-known invoicing software, various marketplaces, platforms, and courier services, easySales enables businesses to eliminate the need for multiple tools, consolidating everything into one effective system. This integration enhances operational efficiency by automating processes from sales through to delivery, which helps reduce mistakes, speed up workflows, and support business expansion. Users can create customized workflows to handle repetitive tasks, potentially reclaiming over 200 hours each month; they also benefit from managing orders across numerous online stores and platforms from a single hub, achieving a 47% decrease in processing time. Furthermore, easySales enhances inventory management across multiple locations, resulting in a 32% drop in processing errors, and it facilitates the management of products and promotions across hundreds of marketplaces. In the end, this solution empowers merchants to concentrate on strategic growth while effectively managing their everyday business activities, ultimately driving their success in a competitive market. This focus on efficiency allows them to allocate more resources toward innovation and customer engagement. -
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Google Cloud Recommendations AI
Google
Elevate customer experiences with personalized, intelligent recommendations today!Cultivating trust and loyalty with your clientele can be achieved by demonstrating a profound comprehension of their specific needs and preferences. Google has invested years into delivering customized content across its major platforms such as Google Ads, Google Search, and YouTube. Drawing from this vast experience, Recommendations AI employs sophisticated machine learning techniques to provide personalized recommendations that cater to each customer's distinct tastes at every point of interaction. By focusing on what your customers value most, you can significantly enhance their overall experience. There's no need for you to worry about data preprocessing, training models, managing load balancing, or setting up infrastructure to handle unexpected traffic spikes; we take care of all these intricacies for you. Harness the power of Google's unparalleled expertise in developing recommendations, bolstered by cutting-edge machine learning algorithms. These advanced models are adept at adjusting for bias and seasonal shifts, excelling even with niche products or new customers and items. You can effortlessly integrate your data, monitor model performance, provide tailored recommendations, and track outcomes, all of which contribute to a streamlined operation that boosts customer satisfaction. As a result, you can dedicate your time and resources to what truly matters—fostering deeper connections with your customers and ensuring they feel valued. Ultimately, this focus on relationship-building can lead to increased customer loyalty and long-term business success. -
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tradeit
Red Technology
Delivering competitive advantage through flexible, scalable ecommerce.Red Technology is a UK-based ecommerce solutions provider and the creator of tradeit™, a cloud-hosted PaaS platform built to manage the challenges of modern digital commerce. Designed for B2B, retail, DTC and international businesses, tradeit™ combines flexibility, scalability and performance, helping organisations grow without being restricted by their technology. Red develops and delivers the platform directly, ensuring every client benefits from continuous innovation, regular enhancements and long-term support. This approach allows businesses to align ecommerce projects with their strategic goals, from launching new channels and replatforming to expanding into global markets. tradeit™ is trusted by mid-market and enterprise organisations in manufacturing, distribution, retail and services. They use it to run multiple brands, customer types and regions from one platform, supported by a responsive, mobile-first design and seamless ERP/CRM integrations that unify back-office operations with customer-facing activity. Key capabilities include: Multi-site & multi-channel management from a single admin. Advanced B2B & B2C features such as customer-specific pricing, catalogues and workflows. International commerce tools covering currencies, languages, taxation and fulfilment. Integrated CMS, PIM and marketing for promotions, loyalty schemes, subscriptions and email. Unified order and customer management with streamlined checkout, shipping and support. The tradeit™ Mobile Application extends ecommerce into iOS and Android, offering a branded, native-quality shopping experience deployed quickly via API. With rich native functionality, tradeit™ reduces reliance on third-party plug-ins, ensuring greater stability, speed and scalability over time. By choosing Red Technology, businesses gain a proven partner that delivers measurable improvements in conversions, mobile performance and long-term ecommerce growth. -
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🌱kvitly
🌱kvitly
Empower your business online effortlessly with innovative AI solutions.🌱kvitly is an innovative platform utilizing AI technology to support entrepreneurs and small businesses in building their online presence, streamlining operations, and facilitating growth effortlessly. Users can take advantage of an intuitive AI website builder that allows for the quick design and customization of websites in just minutes, eliminating the necessity for coding expertise. The platform further enhances e-commerce functionalities through seamless payment integration, enabling businesses to effectively sell their products and oversee order management. Beyond website creation, 🌱kvitly offers a robust CRM system that aids in tracking customer interactions and enhancing communication. Its AI-powered marketing tools assist in generating content for social media, advertisements, and marketing campaigns, making it easier to engage and retain customers. Additionally, the platform integrates effortlessly with essential services like Google Analytics, Zapier, live chat features, and email automation, providing a comprehensive solution within a single, cohesive interface. With such an extensive range of features available, 🌱kvitly emerges as an essential tool for anyone aiming to excel in the digital marketplace, ultimately fostering long-term success and adaptability. -
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Connexify
Connexify
Streamline client connections with one link, effortlessly!Connexify provides an efficient, tech-free solution for client onboarding, enabling businesses to effortlessly manage multiple client accounts across platforms like Google Ads, Shopify, and Meta. With its intuitive interface, Connexify streamlines the account connection process by allowing users to generate custom onboarding links that clients can use to grant access in minutes. It offers a suite of features including branded customization, real-time permissions management, and detailed analytics to track performance. Connexify’s flexible pricing plans make it an ideal solution for agencies of all sizes, ensuring easy scalability as your client base grows. -
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Google Shopping
Google
Shop smarter: Compare prices, find deals, enjoy convenience!Explore the leading products, their prices, and nearby shopping locations for all your purchasing needs. You can easily navigate through numerous stores and an extensive selection of products. Compare prices and seek buying options, whether shopping online or close to home. The shopping cart showcases items that can be purchased through Google, ensuring a smooth and safe transaction process. With the Google Guarantee, your transactions are safeguarded, offering you reassurance while you shop. We also provide support for any complications that may arise from delayed or incorrect orders, along with assistance for returns and refunds. Furthermore, this platform allows online retailers to promote their products on Google Shopping, enhancing their exposure to potential customers. Ultimately, this service streamlines the shopping experience, making it more accessible and enjoyable for all participants. By connecting buyers and sellers more effectively, it fosters a thriving marketplace. -
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Dataiads
Dataiads
Transform visitors into customers with tailored landing experiences.We provide a thorough solution for creating, refining, and deploying impactful landing experiences that effectively convert PLA visitors into paying customers, no matter the channel or device they are using. Our platform is capable of managing a wide array of product feeds, including those from Google Merchant Center, catering to the varied requirements of numerous brands across different countries. We guarantee that product feeds are continuously updated in real-time, ensuring the information displayed is always the latest from your website. Engineered for effortless functionality, our SaaS technology operates autonomously, enabling marketing teams to leverage its capabilities without any need for technical know-how. In addition, we tailor our algorithms for similar products to meet the unique needs of your industry and diverse product categories. This integrated service is committed to enhancing customer conversion rates through tailored landing experiences in any setting. By focusing on user engagement and adaptability, we aim to maximize the effectiveness of your marketing efforts. -
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Shopamine
Shopamine
Launch your online store effortlessly with powerful customization tools.Shopamine is a robust, cloud-based solution designed for e-commerce and website building, enabling B2B, B2C, and multi-vendor marketplaces to launch their platforms without requiring any programming skills. Users can quickly establish online stores in mere minutes by employing a single customizable template featuring over 750 adjustable settings. Moreover, the platform's built-in CMS, PIM, and rules engine facilitate AI-powered personalization of storefronts, tailored to different user types, geographical areas, times, and devices. It also supports multi-language domains, integrates real-time checkout options like credit cards and PayPal, automates shipping costs, manages tax calculations including EU VAT, and offers daily backups of crucial data. In addition, it seamlessly connects with ERPs, supplier inventories, various marketplaces, and payment gateways such as Stripe and PayPal, alongside marketing tools like Klaviyo and Mailchimp via open APIs or Zapier. Beyond simply creating a typical online store, it also allows users to develop a multi-seller marketplace, enhancing the shopping experience for customers by providing a diverse range of products from various vendors. This flexibility guarantees that Shopamine effectively addresses the varied requirements of contemporary e-commerce enterprises, making it a valuable asset for any business seeking to thrive in the digital landscape. -
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Clarity Security
Clarity Security
Transform identity governance with streamlined access management solutions.Revolutionize your audit procedures by implementing 10-minute user access assessments, flexible provisioning and de-provisioning workflows, and robust reporting features, all seamlessly integrated into a versatile Identity Governance and Administration (IGA) platform. The efficient onboarding process reduces the burden on your team, enabling them to concentrate on other vital IT initiatives. By automating evidence collection into an easily navigable ledger, the tedious task of gathering spreadsheets and screenshots is eradicated, allowing for significant time savings. Moreover, tools like nested entitlements and Clarity Explorer provide insight into user access determinants and their underlying justifications. The platform also embraces genuine role-based access control (RBAC) and incorporates automated workflows, guaranteeing alignment with your organization’s structure and needs. Unlike traditional manual methods, Clarity arms you with essential resources to swiftly elevate your identity governance strategy while adapting to your organization’s growth. Expedited evaluations streamline the certification process for user access, entitlements, roles, and application access, establishing a solid and efficient governance framework. This holistic methodology not only simplifies the governance process but also cultivates a proactive approach to effectively managing access controls, ultimately enhancing security and compliance. Furthermore, as your organization evolves, this adaptable platform ensures that your access management strategies remain both relevant and effective.
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