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What is Hotjar?

Achieve a more profound understanding of your website's user experience without becoming inundated with excessive data. Unlike conventional web analytics tools that primarily concentrate on traffic statistics, they often overlook the genuine actions taken by users—this is where Hotjar proves invaluable. By tracking essential metrics such as Customer Satisfaction (CSAT), Net Promoter Score (NPS®), and the Voice of Customer (VOC), you can gain a more accurate picture of user sentiment. Eliminate guesswork by leveraging Session Recordings to see how users engage with your site, which helps you relate to their difficulties. Analyzing user interactions and asking pertinent questions at key moments can significantly boost engagement levels. Hotjar easily integrates with many popular platforms, simplifying the visualization of user behaviors. This visual display of clicks, taps, and scrolling patterns offers critical insights into what motivates users and their preferences. Moreover, observing actual visitor interactions through recordings allows you to pinpoint specific areas that need enhancement, enabling you to better meet your audience's expectations. In the end, Hotjar equips you with the tools necessary to foster a more user-focused experience, ultimately leading to improved satisfaction and loyalty.

Pricing

Price Starts At:
$99 per month
Free Trial Offered?:
Yes

Screenshots and Video

Hotjar Screenshot 1

Company Facts

Company Name:
Hotjar
Date Founded:
2014
Company Location:
Malta
Company Website:
www.hotjar.com

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Hotjar Categories and Features

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Web Analytics Software

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Usability Testing Software

A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

UX Software

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Survey Software

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

Session Replay Software

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Heatmap Software

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Customer Feedback Software

Alerts / Notifications
Behavior Analytics
Bug Reports
Community Feedback Tools
Live Chat
Negative Feedback Management
Net Promoter Score (NPS)
Screenshot / Screen Capture
Surveys
User Testing Tools
Video Feedback
Visual Feedback Tools
Voice of the Customer (VoC)
Website Feedback

Customer Experience Software

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

More Hotjar Categories

Hotjar Customer Reviews

Write a Review
  • Reviewer Name: Chris N.
    Position: Web Services, Director
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Watch your visitors path through your site

    Date: Jan 17 2025
    Summary

    Love it! It is handy and I've never used something that gives us the insight that it brings to the table. The recordings of user experiences with the site have really helped us fix issues.

    Positive

    It is easy to use and the recordings were eye-opening! We would show recordings of users struggling with certain aspect of our large site to committee members, and everyone was amazed. We use those results to not only implement need change, but visual proof to justify those changes.

    Negative

    None that I can think of - it has done so much for us in a short time.

    Read More...
  • Reviewer Name: Anis A.
    Position: Ownership Workflow Coordinator
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Understand your customer journey with ease

    Date: Jan 03 2024
    Summary

    If you are looking to optimize and increase the quality of the user experience on your site, this is the tool that will help you understand how users behave on your website. It is capable of satisfying needs for small, mid-sized, and enterprise-level businesses.

    Positive

    The heatmaps and recordings are user-friendly, meaning that everyone can understand what they're seeing without advanced training. The feedback and survey tools are extremely reliable and feature-rich too. Implementation is super-easy.

    Negative

    It would be great to see the data in real time, perhaps even for recordings. The tool satisfies our needs to full extent nonetheless.

    Read More...
  • Reviewer Name: Mandar P.
    Position: Sr. Software Tester
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Tool to understand Visitor activity

    Date: Sep 08 2024
    Summary

    Hotjar help us to understand visitors and users with their requirements. It is easy to use and to provide clear insights.

    Positive

    Hotjar has an easy to use interface and simple integration with other apps. The ability to gather feedbacks and surveys.

    Negative

    Reports are helpful but required more option for customization

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Principal Software Engineer
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Helpful UX review tool

    Date: Aug 09 2022
    Summary

    Hotjar can be a good tool for collecting user analytics and understanding their difficulties using your site. It offers a wide variety of features including screen recordings, heat maps, and feedback surveys, but it's fairly expensive.

    Positive

    - collects a huge amount of information about how a user interacts with a web page, including heat maps and even an actual screen recording of their interaction
    - offers feedback survey functionality to poll users
    - easy to use UI

    Negative

    - pricing is a bit expensive for bigger sites
    - while the JS loads asynchronously so as to not block page loading time, it does make the page run a bit slower on less powerful devices

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Talent Acquisition Partner
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Numbers tell the truth

    Date: Jul 30 2022
    Summary

    Overall, Hotjar is always providing new data information for our company website whether that is views, interactions, comments, etc. There is always something new for us to learn our company page, which is so helpful.

    Positive

    Hotjar provides an easy way to see the views and interaction your website are getting. Even with being a "numbers person" I still enjoy this platform and how it makes it so easy to view the data provided. It helps my team and I understand what things need to stay the same on our website and what changes need to be made.

    Negative

    So far I haven't found any cons, but I am newer to the platform.

    Read More...
  • Reviewer Name: ANURAG S.
    Position: Marketing Analyst
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Visualize Visitor's Behavior and Interaction with Website

    Date: Jul 01 2020
    Summary

    Hotjar is visual analytics tool which visualize beautifully the user engagement on website. I love the Heat map and Visitor recording feature of Hotjar. The heat map feature allow us to know the most interacted part of the page. which helps in getting deeper insight of the expectation of visitors. There is Visitor Journey recording option, In this the hotjar make screen video with the movement of mouse and clicks. It basically enable us to understand the navigation issue, usability issue. It offers Polling option which is very helpful to know the intent of the visitors. Hotjar uses Asynchronous Java script which doesn't affect the page loading time.

    Positive

    Hotjar is Visual analytics tool for websites. It helps in monitoring how the visitors are interacting with the website. Its one of the few analytics tool which deals without use of numbers. It offers features -
    1. Heat map of the pages
    2. Visitor's journey recording
    3. Feedback/Survey Polls
    4. Uses Asynchronous java script
    5. Easy to use UI

    Negative

    Hotjar enables the visual analytics which is quite unique in itself. No complain.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Asst. Operations Manager
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best heat map based analytics

    Date: Aug 22 2020
    Summary

    Hotjar offers visual analytics of user behaviour through heat maps and session recordings. The heat map is a great feature which helps a lot to identify the most interacted section of the page which you can use to place call to action to increase the chance of conversion. It offers session recording option which is something like playing video of user sessions help in identifying the major road block user base is facing and studying the user behaviour on your website. In all, I am very much satisfied with it helps a lot to study the user pattern of the visitors.

    Positive

    Hotjar offers best of the class visual analytics through heat map. it is a great tool to study the user behaviour of your visitors and helps in deciding and placing the call to action buttons on the most interacted section of the page. The integration part is very easy for most of the website and one bonus with it- doesn't affect the page loading time.

    Negative

    It is one of the best and easy to use virtual analytics. No Cons.

    Read More...
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