What is IRI?

In a conversation among various leaders at IRI, they underscore the distinctive characteristics that set their organization apart, including a culture deeply rooted in innovation, a steadfast dedication to providing the best solutions for their clients’ issues, and a collaborative approach that promotes business transformation and growth. IRI utilizes its cutting-edge technology platform, IRI Liquid Data®, to offer extensive big data, predictive analytics, and insightful forecasts aimed at helping companies in the consumer packaged goods (CPG), over-the-counter healthcare, retail, and media industries refine their marketing strategies and expand their reach. Perry stresses the significance of navigating IRI at the intersection of CPG and technology through a genuine and inclusive lens, while also harmonizing vital business protocols with creative concepts. A recent study reveals that as customers increasingly return to brick-and-mortar stores, impactful front-end merchandising can significantly improve the shopping experience, acting as a key driver for boosting impulse purchases among retailers. This changing environment highlights the imperative for businesses to remain agile in responding to shifting consumer habits and preferences, ensuring they stay relevant and competitive in the market. In light of these insights, organizations must constantly evolve their strategies to meet the demands of modern consumers.

Integrations

Screenshots and Video

Company Facts

Company Name:
IRI
Date Founded:
1979
Company Location:
United States
Company Website:
www.iriworldwide.com/en-us

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Webinars
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

IRI Categories and Features

Predictive Analytics Software

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

CPG Software

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion