RallyFuel
RallyFuel connects college athletes, fans, and brands by streamlining verified NIL (Name, Image, Likeness) agreements. Our cutting-edge platform makes the entire NIL experience easier, covering everything from deal discovery and negotiations to compliance and smooth payment processing.
Athletes can leverage our service to monetize their personal brands through opportunities such as fan interactions, signing events, public appearances, social media advertising, and brand collaborations. Fans benefit from authentic relationships with their favorite college athletes through transactions that are both clear and compliant with NCAA standards.
Key features of our platform include:
- Genuine athlete profiles
- Safe payment systems
- Compliance tools for NCAA regulations
- Standardized contract templates and agreements
- Performance analytics
- A direct marketplace linking fans and athletes
Tailored to meet the needs of the changing college athletics landscape, RallyFuel ensures that every interaction is transparent, compliant, and beneficial for athletes, fans, and educational institutions, ultimately nurturing a thriving community around collegiate sports. Our dedication to transparency enables all participants to trust the process and feel empowered in their interactions, fostering a culture of mutual respect and collaboration.
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Vehicle Acquisition Network (VAN)
Vehicle Acquisition Network (VAN) is a purpose-built vehicle sourcing platform that enables car dealerships to acquire high-margin, fast-turning used vehicles directly from private sellers—bypassing auctions, reducing acquisition costs, and accelerating inventory turn.
Today’s automotive market is more competitive than ever. Wholesale prices are climbing, auction fees are rising, and reconditioning delays eat into profitability. VAN solves this by giving dealers the tools and talent they need to target, engage, and acquire for-sale-by-owner (FSBO) vehicles in their local market with speed and efficiency.
With VAN, dealers can:
Access thousands of local private-party listings in real time
Use AI-powered filters to find the most profitable cars
Automate personalized outreach and follow-up with sellers
Track communications, tasks, and acquisition progress in one unified CRM
Eliminate auction fees, transport delays, and wholesale surprises
For stores that lack time or staff to do this work in-house, VAN also offers a Managed Buyer program—a turnkey service where VAN’s expert acquisition team works on your behalf to find, contact, and negotiate with private sellers. It’s like hiring a full-time buyer without the overhead.
Whether you're a single rooftop looking for more control or a large group scaling a private-party acquisition strategy, VAN adapts to your dealership's workflow and goals. Dealers using VAN regularly see faster turn times, higher front-end grosses, and more predictable inventory pipelines.
Trusted by over 250 rooftops across the U.S. and Canada, VAN is how modern dealers compete with Carvana, CarMax, and other direct-to-consumer disruptors—by sourcing smarter, not just spending more.
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Cakemix
Cakemix provides precise valuations for sponsorship assets, enabling you to construct a compelling argument for your sponsorship, assess various deals, and back up negotiations with solid data. By analyzing assets from sources such as social media advertisements, digital promotions, traditional marketing, and on-site features, Cakemix offers comprehensive insights. You can review proposals both before and after the agreement is finalized to ensure that the brand receives the anticipated value. This platform equips you with all the necessary information to formulate a robust business strategy or enhance your negotiation readiness. Harness the power of the most sophisticated sponsorship valuation tool available to accurately determine the worth of your sponsorship offers. Furthermore, Cakemix incorporates a relevance measurement grounded in scientific research, allowing you to quickly evaluate the alignment between your brand and the property in question. This ensures that you make informed decisions that align with your strategic goals.
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Hookit
Hookit has created a groundbreaking analytics and valuation platform specifically designed to assess and monitor the effectiveness and value of sports sponsorships in both social and digital environments. With a staggering $150 billion invested in sports sponsorship and activation, this industry currently lacks adequate evaluation methods that match those used in other marketing sectors. Our services empower brands to make the most of their sponsorship investments, explore new partnership opportunities, and allow influencers and sports organizations to substantiate and increase their worth to sponsors. As viewer preferences shift from traditional television to digital platforms, a considerable amount of sponsorship value goes unmeasured. Our mission is to improve the efficacy of global sponsorships by providing the most dependable and comprehensive data insights available. Since the information provided by social and digital media is more detailed than at any time in the past, we utilize these platforms as vital indicators of overall sponsorship value. We perform in-depth analyses of brand engagement across influencers and sports organizations, focusing on aspects like mentions, hashtags, and brand logos through sophisticated image recognition technology to ensure that no part of the value is missed. By adopting this holistic approach, we are able to deliver actionable insights that inform better decision-making for all parties involved, ultimately leading to more effective sponsorship strategies. Our commitment to innovation ensures that we remain at the forefront of sports sponsorship analytics.
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