What is Improvado?
Improvado is an ETL platform designed to automate data pipelines for marketing teams, enabling users without technical expertise to harness the power of data. This tool empowers marketers to make strategic, data-informed decisions by providing a holistic approach to integrating marketing data throughout the organization. It efficiently extracts information from various marketing data sources, standardizes it, and loads it directly into user-friendly marketing dashboards. With more than 200 pre-built connectors available, Improvado ensures a wide array of integrations, and the dedicated team is also willing to develop new connectors upon client request. By utilizing Improvado, marketers can centralize their data, enhance their understanding of performance across different channels, evaluate attribution models, and access precise Return on Marketing Investment (ROMI) metrics. Well-known companies such as Asus, BayCare, and Monster Energy have adopted Improvado to strengthen their marketing efforts. This platform not only simplifies data management but also fosters a culture of data-driven decision-making within organizations.
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Improvado Categories and Features
Social Media Management Software
Marketing Automation Software
Marketing Analytics Software
Integration Software
ETL Software
Data Warehouse Software
Data Visualization Software
Data Preparation Software
Data Extraction Software
Data Analysis Software
Continuous Integration Software
Big Data Software
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Improvado Customer Reviews
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
A great all-in-one ETL platform
Updated: Jul 19 2021SummaryOverall, Improvado is amazing. We recommend it to anyone who deals with marketing data-related activities on a daily basis.
PositiveImprovado has been a true game-changer for us ever since the integration. Previously, we’ve lacked data granularity and couldn’t find a scalable way to organize data from our advertising platforms. With Improvado, we streamline data to a dedicated data warehouse where all information is being organized and transformed automatically. I like the organizational level that we’ve managed to achieve with this product. Another thing we admire is reporting automation. With normalized data across our company, we’ve been able to automate marketing reporting. We share these reports with the sales department and board of directors to brainstorm and define areas of improvement. With the automation of routine processes, we can allocate more time to higher priority tasks.
NegativeI wish the UI interface was more comprehensive for new users. Some of my colleagues needed my explanations to realize how some features work. Otherwise, I can’t pinpoint any other drawbacks.
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