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What is Looker?

Looker revolutionizes business intelligence (BI) by introducing a novel data discovery solution that modernizes the BI landscape in three key ways. First, it utilizes a streamlined web-based architecture that depends entirely on in-database processing, allowing clients to manage extensive datasets and uncover the final value in today's fast-paced analytic environments. Second, it offers an adaptable development setting that enables data experts to shape data models and create tailored user experiences that suit the unique needs of each organization, thereby transforming data during the output phase instead of the input phase. Moreover, Looker provides a self-service data exploration experience that mirrors the intuitive nature of the web, giving business users the ability to delve into and analyze massive datasets directly within their browser interface. Consequently, customers of Looker benefit from the robust capabilities of traditional BI while experiencing the swift efficiency reminiscent of web technologies. This blend of speed and functionality empowers users to make data-driven decisions with unprecedented agility.

Pricing

Price Overview:
Looker (Google Cloud core) offer three platform editions:

Standard: A Looker (Google Cloud core) product for small organizations or teams with fewer than 50 users that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 1,000 query-based API calls per month, and up to 1,000 administrative API calls per month.

Enterprise: A Looker (Google Cloud core) product with enhanced security features for a wide variety of internal BI and analytics use cases that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 100,000 query-based API calls per month, and up to 10,000 administrative API calls per month.

Embed: A Looker (Google Cloud core) product for deploying and maintaining external analytics and custom applications at scale that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 500,000 query-based API calls per month, and up to 100,000 administrative API calls per month.
Free Trial Offered?:
Yes

Integrations

Offers API?:
Yes, Looker provides an API

Screenshots and Video

Company Facts

Company Name:
Google
Date Founded:
1998
Company Location:
United States
Company Website:
cloud.google.com/looker/
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
Video Library
Support
Standard Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Looker Categories and Features

Web Analytics Software

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Sales Analytics Software

Collaboration Tools
Dashboards
Forecasting Analytics
Ideal Customer Profile (ICP)
Lead Analytics
Pipeline Management
Predictive Forecasting
Predictive Lead Scoring
Sales Intelligence Reporting

Reporting Software

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Embedded Analytics Software

Ad hoc Query
Application Development
Benchmarking
Dashboard
Interactive Reports
Mobile Reporting
Multi-User Collaboration
Self Service Analytics
Streaming Analytics
Visual Workflow Management

Data Visualization Software

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Data Analysis Software

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Dashboard Software

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

Business Performance Management Software

Ad Hoc Reports
Ad hoc Analysis
Budgeting & Forecasting
Consolidation / Roll-Up
Dashboard
Key Performance Indicators
Predictive Analytics
Qualitative Analysis
Quantitative Analysis
Scorecarding
Strategic Planning

Business Intelligence Software

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Big Data Software

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

More Looker Categories

  • Reviewer Name: David S.
    Position: Information Technology Specialist
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Interactive Information Visualization

    Date: Oct 07 2024
    Summary

    Looker allows integration with multiple data sources, providing robust, centralized analysis. Its interactive visualization capabilities make it easy to understand complex data.

    Positive

    Looker offers an intuitive interface that facilitates the creation of customized reports. The ability to integrate with multiple data sources is impressive, enabling deeper and more comprehensive analysis. In addition, the real-time data exploration feature is crucial for making informed decisions quickly, which is vital in our dynamic work environment.

    Negative

    While Looker is powerful, the initial setup can be complex and requires a significant investment of time and resources.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: COO
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Looker is Awesome!

    Date: Jan 20 2024
    Summary

    In summary, Looker is a superior data analytics tool, largely due to its user-friendly interface, extensive data modeling capabilities, and seamless integration with various data sources and Google Cloud services. The minor consideration regarding its pricing is relatively insignificant when weighed against the significant benefits it offers, such as real-time data analytics, enhanced security, and scalability. These attributes underscore Looker's value as an investment in top-tier data analytics. Therefore, despite the slightly higher cost, Looker earns a well-deserved 5-star rating, making it a commendable choice for businesses seeking a comprehensive and reliable data analytics solution.

    Positive

    Looker, a Google Cloud data analytics platform, excels in several areas, making it a top choice for organizations seeking to enhance their data-driven decision-making processes. One of its most commendable aspects is its user-friendly interface, which allows users of varying technical skills to navigate and utilize the platform effectively. This accessibility is further complemented by Looker’s powerful data modeling capabilities, enabling users to create complex data models without needing extensive SQL knowledge. Additionally, Looker's integration with various data sources and Google Cloud services, like BigQuery, ensures seamless data manipulation and analysis. The platform's real-time data analytics feature stands out, allowing businesses to make timely decisions based on current data insights. Moreover, Looker’s robust security features, adhering to Google's high standards, ensure that sensitive data remains protected, fostering a trustworthy environment for data analysis.

    Negative

    Looker, while highly efficient and user-friendly, does have a consideration regarding its pricing. While it offers a range of advanced features and capabilities, the cost may be slightly higher than some other options in the market. This aspect could be a factor for small to medium-sized businesses that are budget-conscious. However, it's important to note that the pricing reflects the quality and comprehensiveness of the service provided by Looker, aligning with its premium features and Google's robust infrastructure.

    Read More...
  • Reviewer Name: Ayush G.
    Position: C Parts Expert
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Unleashing Data insights with Looker for informed decision making

    Date: Jan 20 2024
    Summary

    My overall experience has been positive particularly for an organization like us who prioritize data driven insights for every major decision making. While there are considerations like setup complexity & support responsiveness, the benefits of Looker is still empowering data driven decision making.

    Positive

    Looker's centralized & governed data model provides a single source of truth, enhancing data accuracy & consistency across the organization.

    Negative

    The initial setup & configuration requires strong technical expertise & an MNC like us needed a lot of time in defining & maintaining a robust data model.

    Read More...
    1 user found this review useful.
  • Reviewer Name: Milo B.
    Position: Logistics Coordinator
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    My Take on Google Looker

    Date: Sep 26 2024
    Summary

    Overall, Looker is great. Useful for data analytics needs and can transform complex data into insights. Modern UI, can be complex for new joiners. Rather than that, it's awesome.

    Positive

    Looker is great for data analytics needs and can transform complex data into insights. Modern interface makes it incredibly easy to build and customize reports.

    Negative

    UI can be complex for new users and Third party integration should be added.

    Read More...
  • Reviewer Name: John S.
    Position: Employee
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Powerful Data Analytics and Visualization Tool

    Date: Sep 09 2024
    Summary

    Overall, Looker by Google is a robust data analytics and visualization platform that excels in providing detailed insights and real-time analysis. Its integration with Google Cloud services and customizable reporting features make it a powerful tool for data-driven decision-making. However, it may have a steep learning curve for new users and could be pricey for smaller teams. Despite these issues, it remains a valuable asset for businesses needing advanced data analytics.

    Positive

    Looker by Google shines with its powerful data visualization and analytics capabilities. It offers deep customization and flexible reporting, which is great for detailed insights. The integration with Google Cloud services is smooth, enhancing overall data management. It also allows for real-time data analysis, which is super useful for making timely decisions. Plus, its user-friendly dashboards make it easier to share insights across teams.

    Negative

    Looker by Google is a strong tool for data analytics, but it does have a few downsides. The interface can be a bit confusing for new users, and getting the most out of Looker often requires a steep learning curve. Additionally, it might not integrate as smoothly with every data source, which can be a hassle. Some users also find the pricing to be on the higher side, especially for smaller teams.

    Read More...
  • Reviewer Name: Purva K.
    Position: Process Associate
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Looker review

    Date: Jan 23 2024
    Summary

    Looker is an enterprise scale business intelligence perform great for centralized analytics teams. Power analytics & visualizations optimized for web/cloud data sources.

    Positive

    Flexible visualization options including charts, Graphs, & maps. powerful filtering tools to slice & dice data for granular analysis.

    Negative

    It can be very expensive for smaller companies with limited analytics needs. It also lacks advanced customization available in other BI tools.

    Read More...
    1 user found this review useful.
  • Reviewer Name: John M.
    Position: Cyber Security Engineer
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Powerful tool for proactive analysis

    Date: Sep 26 2024
    Summary

    Looker is a powerful tool with the ability to integrate multiple data sources and create detailed reports significantly improves threat surveillance and response.

    Positive

    Its ability to visualize data in a clear and understandable way makes it easy to identify unusual patterns or potential threats through interactive and customizable dashboards. Looker's ability to create detailed and automated reports is another great advantage. This not only saves time, but also ensures that reports are always up-to-date, which is crucial for informed decision making and regulatory compliance.

    Negative

    One concern is the initial setup complexity. Integrating and organizing data from various sources can be challenging, requiring significant time and resources up front.

    Read More...
  • Reviewer Name: Jessica C.
    Position: IT Support Engineer
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Advanced visualization and easy integration

    Date: Sep 19 2024
    Summary

    Looker makes it easy to visualize and analyze data effectively. Its integration and customization capabilities make it a solid choice.

    Positive

    Looker has the ability to integrate with multiple data sources, making it easy to create custom reports and dashboards. I value the collaboration features, such as the ability to easily share reports and dashboards with colleagues. This improves team communication and helps make informed data-driven decisions. In addition, the ability to customize visualizations to the client's needs adds significant value to our service.

    Negative

    The lack of some export features may frustrate users who need to work with data in other formats.

    Read More...
  • Reviewer Name: Jake S.
    Position: Customer Experience leader
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Fantastic product

    Date: Dec 01 2024
    Summary

    I love it's complex data modeling that can be created without deep SQL knowledge and it simply provides analysis.

    Positive

    My favorite aspect of Looker is its customizable in dashboard design compared to the similar products.

    Negative

    It's a bit costlier than other options available.

    Read More...
  • Reviewer Name: Robert S.
    Position: IT Analyst
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Robust for data visualization and analysis

    Date: Sep 07 2024
    Summary

    Looker is a powerful tool for data analysis in the financial sector. Its integration and customization capabilities make it ideal for IT analysts who need to handle complex data and create detailed reports.

    Positive

    Its ability to integrate with multiple data sources allows analysts to access and combine information from a variety of areas, facilitating comprehensive analysis. Looker's data modeling capabilities are highly customizable, allowing analysts to create reports and dashboards tailored to specific business needs. In addition, the user interface is intuitive, making the reporting experience more efficient.

    Negative

    It can be complicated to set up initially, especially for those without prior data modeling experience. Advanced customization may require considerable technical knowledge.

    Read More...
  • Reviewer Name: John W.
    Position: Data Analyst
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    A Powerful Business Intelligence and Analytics Tool.

    Date: Sep 11 2024
    Summary

    It's now possible to uncover actionable business insights from data with Looker. Again, it is a reliable tool for data modeling. It is simple to make better data-driven decisions with Looker.

    Positive

    It is simple to analyze data using this tool. Again, it is simple to visualize and understand data with Looker. It is possible to build custom data apps with Looker. It is simple to create data reports and dashboards that are customizable and collaborative.

    Negative

    I haven't encountered any challenges with Looker as it best suits all my needs.

    Read More...
  • Reviewer Name: Egura R.
    Position: Junior software engineer.
    Has used product for: Free Trial
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Better tool for analysis.

    Date: Sep 10 2024
    Summary

    Looker is an invaluable tool in data visualization and allow users to pay per session while using it.

    Positive

    Looker seamless integrates with other Google Cloud services, enabling users to effortlessly access and analyze data stored in various Google Cloud sources.

    Negative

    It is not easy to work with as the similar products.

    Read More...
  • Reviewer Name: Anis A.
    Position: Ownership Workflow Coordinator
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Ideal for Business Intelligence and Data Exploration

    Date: Jan 22 2024
    Summary

    Looker is a superb platform for business intelligence that enables users to intuitively browse and understand data. It is a useful tool for businesses looking to extract insights from their data that can be put into action because of its emphasis on collaborative analytics, strong data modeling, and integration capabilities.

    Positive

    Looker is renowned for its intuitive user interface, which lets business people examine and evaluate data without needing to have a lot of technical expertise. It offers a simple-to-use interface for building and modifying dashboards and reports.

    Negative

    Looker may have a learning curve for sophisticated features and data modeling, even if it is easy to use for fundamental purposes. Sufficient training and onboarding are advised for users who want to make the most out of the platform.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: User
    Has used product for: 6-12 Months
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Looker is a good tool

    Date: Feb 25 2024
    Summary

    We have tried many different options for business analytics and finally settled on Looker.

    Positive

    Thoughtful user experience, lots of customization options, and great support.

    Negative

    Expensive.

    Read More...
  • Reviewer Name: Sierra Z.
    Position: Office Technology Manager
    Has used product for: Less than 6 months
    Uses the product: Monthly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    OK analytics tool

    Date: Jan 29 2022
    Summary

    Overall it's hard to use the tool to share out on our company digital displays. There is no easy way to export or view some of the information we'd like to display.

    Positive

    * Able to pull in data from different sources
    * Different levels of users
    * Ability to create dashboards/views

    Negative

    * Have to pay for viewers
    * Doesn't allow for many modifications to the looks of the dashboards

    Read More...
  • Reviewer Name: Michael M.
    Position: Software Development
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Data management as a factor to improve decision-making

    Updated: Jul 05 2021
    Summary

    Looker has helped us through the collection, visualization, and analysis of our data to be more organized as a company, which has been a fundamental milestone for our growth as an organization based on our decision-making. Another point to highlight and from which we have benefited is the availability and speed of response from Looker's customer service team. It is a tool based on data management ideal for any organization that will facilitate decision-making for business growth through the generation of analysis and reports.

    Positive

    Looker is a tool that collects and presents data to guide analysis and make appropriate decisions to grow our business. I like to understand how Looker started using its features and how easy it is to have a very attentive customer service team.

    Negative

    Sometimes the interface is cumbersome. Other than that, we have had no problems or issues with Looker; it has provided us with what we needed.

    Read More...
  • Reviewer Name: Dominik R.
    Position: Senior Project Manager
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Data management to improve decision making

    Date: Apr 22 2021
    Summary

    Among the benefits we have realized with the acquisition of Looker is that it helps synchronize departments using the same data; the ease of configuring reports, these reports are created based on the data flow sources, plus the excellent job it does in terms of visualizations and graphical creations. Overall, Looker has provided us with unique visualizations and quite detailed analysis.

    Positive

    Looker has been for my colleagues and me a data analysis solution that has allowed us to rethink business intelligence and the management of data visualizations. We have also liked its reporting and dashboarding capabilities in various departments.

    Negative

    Looker has very few cons on our side; among them is that it has some limitations on visualizations. However, the customer support team has been very responsive when these have arisen.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Software Developer
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Excellent Data visualization tool

    Date: Jun 24 2020
    Summary

    Looker is a great data analytics & visualization tool. It lets you pull in data from almost any data source be it database or cloud storage and lets you represent it in graphical format. It also has great reporting feature and is excellent for working in collaboration.

    Positive

    Simple & clean user interface
    Customizable dashboard
    Great visualization - charts & graphs
    In depth data analytics & reporting
    Easily connect with multiple data sources
    Cloud based - High availability
    Custom SQL Queries capability

    Negative

    Steep learning curve for most features
    Expensive license

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Manager
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Cost-effective business intelligence

    Date: Aug 18 2020
    Summary

    Looker is a handy business intelligence tool. It helps our team to strategically plan and visualize our business performances. It offers the best BI solution for any business. I highly recommend this tool.

    Positive

    It's a very cost-effective business intelligence tool. Looker helps to plan and take better decisions for the business. It provides great detailed and real-time analytics.

    Negative

    It worked great for me. Nothing to share about cons.

    Read More...
  • Reviewer Name: Mohit V.
    Position: Operation manager
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Intuitive business analysis tool

    Date: Jun 24 2020
    Summary

    Looker is a very intuitive business intelligence tool. It helps me to analyze my business performance and gives the idea to change according to stats. After having this tool it gives a very positive impact on my business.

    Positive

    Looker gives very informative data to analyze the business. It shows real-time analytics. It has various options to choose cloud, gives freedom to users. Setting up process is very easy.

    Negative

    Overall it's packed with features, but subscription plans are high.

    Read More...
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