Matchbook Reviews

Maximizing the value of your first-party data is essential for success. D&B Connect offers a customizable master data management solution that is self-service and capable of scaling to meet your needs. With D&B Connect's suite of products, you can break down data silos and unify your information into one cohesive platform. Our extensive database, featuring hundreds of millions of records, allows for the enhancement, cleansing, and benchmarking of your data assets. This results in a unified source of truth that enables teams to make informed business decisions with confidence. When you utilize reliable data, you pave the way for growth while minimizing risks. A robust data foundation empowers your sales and marketing teams to effectively align territories by providing a comprehensive overview of account relationships. This not only reduces internal conflicts and misunderstandings stemming from inadequate or flawed data but also enhances segmentation and targeting efforts. Furthermore, it leads to improved personalization and the quality of leads generated from marketing efforts, ultimately boosting the accuracy of reporting and return on investment analysis as well. By integrating trusted data, your organization can position itself for sustainable success and strategic growth.

Admiral, recognized as an Inc 5000 company, specializes in enhancing the relationships between online news and media publishers and their visitors while boosting revenue. Their Visitor Relationship Management (VRM) platform seamlessly integrates marketing automation, artificial intelligence, personalized content, and an interactive engagement layer to present optimal offers precisely when needed at each visitor interaction point. With a performance-based model, Admiral guarantees that publishers will see a net revenue increase. The features of Admiral VRM include: - Maximizing revenue through the leading tool for recovering adblock users. - Promoting and expanding paid subscription and donation initiatives. - Authenticating users with a managed registration wall, user accounts, and first-party data integration. - Increasing signups for email newsletters, social media engagement, and app downloads. - Compliance with GDPR and CCPA regulations through its Consent Management Platform (CMP). Admiral's technology provides robust analytics dashboards, journey builders for user experience, and tools for visitor segmentation and targeting. They also provide a free tag that publishers can implement on their website in just five minutes, granting immediate insights into potential revenue. The system's modules can be activated easily without coding, ensuring a streamlined and quick implementation process. Furthermore, Admiral offers dedicated support through Customer Love account managers to assist publishers in achieving their revenue goals. This comprehensive approach ensures that every aspect of visitor engagement is optimized for success.

ID5 offers a universal identity solution that emphasizes privacy and adaptability, designed to respond to the evolving landscape of digital marketing. At the core of its system is the ID5 ID, a robust and encrypted identifier that employs both deterministic and probabilistic data to create user profiles driven by consent across multiple platforms, such as websites, in-app environments, CTV, and audio channels. The ID5 Graph intelligently connects these identifiers on both individual and household levels, enabling precise cross-device targeting, effective frequency management, and thorough measurement across various channels. This solution is engineered to adapt to regulatory changes and the waning of third-party cookies, utilizing cutting-edge machine learning methods that respond to signal loss and fragmentation, thus ensuring accurate identity resolution. With the ability to integrate with over 100,000 media properties and leading advertising technology platforms, ID5 serves a wide array of stakeholders, including publishers, SSPs, DSPs, and brands, which enhances the reach of targeted audiences and helps optimize campaign performance. As the digital advertising landscape continues to transform, ID5 is dedicated to developing identity solutions that prioritize user consent and privacy while simultaneously delivering measurable outcomes for advertisers. This commitment to innovation positions ID5 as a leader in creating ethical and effective marketing strategies.